After a successful 2011 Parallax AF – I’ve participated at it in the last October edition – is moving to Chelsea Town Hall in the fashionable King’s Road area of Chelsea, London, with a sister project, Plat4m, remaining at La Galleria, Royal Opera Arcade, Pall Mall. The third edition of Parallax AF takes place from today Thursday 16th February to Saturday 18th February 2012 , and is curated by Dr.Chris Barlow. 

Explains Dr. Barlow, Director of BFA and P(AF) International : “Our usual four private views alone were attracting over 2500 guests, so it made sense to upscale the venue. Importantly, we will still keep it affordable and flexible for exhibitors, and entry will be free for visitors… I’m very pleased that increasing numbers of artists are joining us from Turkey, Eastern Europe, Iran and Africa. Interestingly, we have art concerning aspects of the Arab Spring made by artists in that region, which brings a perspective from people actually living through it.”

A feature of the event is the P(AF) Inaugural Lecture, given in the past by important cultural thinkers, such as the Californian art historian Professor Donald Preziosi. In February, it will be given by the historian, Professor Alun Munslow.

Visiting a P(AF) is to experience a living poetic metaphor, not simply an event or art fair,” explains Dr.Barlow. “There are many assumptions about the art object that affect every aspect of any fair, such as selection committees and how they function in relation to objects and knowledge. Where P(AF) differs is that we identify the problem and then rather bravely put it ‘out there’ for public debate. Far from being stuffy or high-brow, the point here is to emphasise a further democratisation of contemporary art so that more people can feel confident about collecting and commenting on visual art culture.”

The fair showcases contemporary art from West & East Europe, USA, Asia, South America, Turkey, UAE and Oceania. Press night: Wednesday 15th February, 6pm; Thursday 16th February, 10am – 6pm; Friday 17th February, 10am – 6pm; Saturday 18th February, 10am – 5pm. Entry is free to the Public.

Parallax AF showcases established and emerging international contemporary artists. It is a platform for artists to present their work to national and international dealers, art-industry people, collectors, critics and buyers without commission charges in an exhibition format underpinned with critical theory.