PREVIEW: THE GREATEST BRITISH DISHES REIVENTED BY HESTON BLUMENTHAL. WATCH THE INCREDIBLE TRAILER WITH ANIMATED ARTWORK BY DAVE MCKEAN

 

 

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Bloomsbury Publishing releases an animated book trailer that brings to life the marvel of Heston Blumenthal’s new book Historic Heston which will be published 10th October 2013 (£125). The Trailer will be released via Bloomsbury’s UK, Australia and US offices simultaneously. http://youtu.be/sIzQ-cjep5I

As the Big Fat Duck Cookbook brought together Heston’s unique story and creative journey behind the dishes at his three Michelin starred The Fat Duck restaurant in Bray, Historic Heston will reveal for the first time his years of research into Britain’s historic gastronomic past that resulted in iconic dishes such as Meat Fruit that can be found on the menu at his restaurant Dinner by Heston Blumenthal which is ranked 7th in the World’s 50 Best Restaurants.

Historic Heston charts a quest for identity through the best of British cooking that stretches from medieval to late-Victorian recipes.

“This animation really brings the whole energy of the book to life.  It’s such a multiple layered book with photography reminiscent of oil on canvas old masters, sitting alongside state of the art modern imagery with Dave’s incredible illustrations weaving the whole story together. There is such an enormous amount of work and research in this book but it has been written in a very accessible way and this animation creates an exciting dynamic that really captures the energy of our work. It was great to work with such incredibly talented people and on a topic I am so consumed by and proud of, our British gastronomic heritage.” Heston Blumenthal

“I always thought this was going to be a magical book, and here’s the proof! This trailer accurately recreates the delirious ride your mind and taste buds will take into Heston’s imagination and culinary lateral thinking. Oh, and it’s got some of my pictures in it as well. I loved illustrating this book. Heston’s world is poised beautifully between the historical research and technical rigor of his cooking, and the vaulting imagination and sheer fun of his personality. That makes for a thoroughly creative space to play.” Dave McKean

The makers of the trailer: Pete&Tom are a London-based motion graphics studio creating bold and arresting content underpinned by a love of storytelling. Their previous work includes TV rebrands for Film4, 4Music and Discovery History, animated commercials for Orange/4Music and a number of title sequence packages for popular TV programmes.

Heston Blumenthal is entirely self-taught, and is the most progressive chef of his generation. In 2004 he won the coveted three Michelin stars in near-record time for his restaurant The Fat Duck. It has repeatedly been voted into the top ten of the World’s Best Restaurants by an international panel of 800 experts, as has his second restaurant Dinner by Heston Blumenthal. In 2006 he was awarded an OBE by Her Majesty The Queen for his services to British Gastronomy.

Dave McKean has illustrated and designed over 50 books by Heston Blumenthal, John Cale, Stephen King, Richard Dawkins, Ray Bradbury, Neil Gaiman amongst others. He has directed several short films and three features and has exhibited on three continents.

historic heston

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