Photos: © Roberto Alborghetti
She is called Marcellina. And for the territories of Mount Amiata, in Tuscany, Siena Country, she is a very important person. A sort of symbol. An institution. What Marcellina is doing? She runs a shop – Pinzi Pinzuti – along Via Cavour, in Abbadia San Salvatore, a picturesque medieval town. But it’s not correct saying “shop”. It’s a real emporium of creativity and imagination, where everything can be found, where an incredibile number of things are exposed in a cheerfully confusion, but everything at your fingertips, in a clever logic that only Marcellina knows.
Marcellina Pinzi Pinzuti is the great animator of this fascinating place, where you can travel back in time, looking for an old object, an ornament, a tin toy, an old book, a cloth, a teapot , ceramic plates, outfits, liquers, textiles, calendars, food locally produced, as the wines of the Organic Farm Pinzi Pinzuti and as the prestigious Volcano Amiata Wine bottled with the artistic label created by Mitrani Yarden and me.
Yes, it’s a magical cave, open till late, and whose lights are shed on the outside, like to recall the hasty passers. It’s impossible not to be enchanted by this place, where time seems to stand still, together with Marcellina, who welcomes you with ease, knowing how suggest you in purchases, with great discretion and kindness.
So, welcome to an unbelievable world that we thought no longer existed, because gone with the advent of technology. Here, at Marcellina shop, we can retrieve the value of the magical things. And it’s really great in these times which are running very fast and seem to drag all away, pushing us to lose the sense of the objects, the flavor of the memory.
ABOUT THE ARTISTIC LABEL FOR THE BOTTLE OF VOLCANO AMIATA WINE PINZI PINZUTI CREATED BY MITRANI YARDEN & ROBERTO ALBORGHETTI: