ARE WE ON A CARIBBEAN ISLAND? NO, IT’S PIAZZA DEL DUOMO IN MILAN WITH PALM AND BANANAS TREES…

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© Roberto Alborghetti Photos

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© Roberto Alborghetti Photos

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© Roberto Alborghetti Photos

Palm and bananas trees had been planted in the winter and had raised controversy and debates. Now, in the summer, they are growing lush and green. No, we are not on a Caribbean island but in the beautiful and evocative Piazza del Duomo in Milan. Yes, a commercial company, to advertise its brand, chose to plant trees that are not part of western tradition. We could debate this choice for a long time. Meanwhile, here is Milan, with the green of a Caribbean island …This is the power of advertising …

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Palme e banani erano stati piantati in inverno ed avevano sollevato polemiche e dibattiti. Ora, in piena estate, stanno crescendo rigogliose e verdi. No, non siamo su di una isola caraibica, ma nella bella e suggestiva Piazza del Duomo a Milano. Yes, una società commerciale, per fare pubblicità al suo marchio, ha scelto di piantumare alberi che non fanno parte della tradizione occidentale. Potremmmo dibattere a lungo questa scelta. Intanto, ecco Milano, con il verde di un’isola dei Caraibi…

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