“L’ECO DI BERGAMO” NEWSPAPER DEDICATES 2 FULL PAGES TO ROBERTO ALBORGHETTI’S “LACER/ACTIONS” ART

I know: you aren’t dedicated two pages in a newspaper every day… Especially when they refer to art and culture. However, this happened to me. L’Eco di Bergamo – the most popular local newspaper in Italy – wrote about my “Lacer/actions” artworks dedicating me two full pages. The article is signed by Diego Colombo, who has interviewed me and has brilliantly reported and described the aspects of my art. I’m re-proposing some passages of the long and detailed article, thanking Diego Colombo and L’Eco di Bergamo for the attention they gave me. The entire article can be read on L’Eco di Bergamo, on October 26, 2011.

 

ALBORGHETTI ‘S POP ART IN NEW YORK

by Diego Colombo

 The “torn city.” This is the subject of photographs by the journalist Roberto Alborghetti from Bergamo (Italy), a research work on torn posters, advertising papers, in different countries of the world. He explains: “It’s hard to imagine that behind torn and faded messages there is “something else” to see or discover. In spite of this, these images keep being a mirror of the talking city. These are the post-communicating traces of a product, an event, a show, an idea, new visual elements, often contrasting, discordant but always surprisingly vital”.

Chris Barlow, British art historians, has hosted Alborghetti in an exhibition in London, organized in October. He was invited to be part of the Memorial & Museum in New York, with his work on Nine Eleven… “I’ve always been fascinated by the world of communication – explains Alborghetti – and once I cared a survey “The eye and the media”, in the weekly magazine “La nostra Domenica”, which often dealt with advertising including that of billboards on the streets. And the director, Lino Lazzari, encouraged me to go on with photographs, putting near my language the innovations of pop art. This year he wrote me a beautiful review which I translated into English and placed on the net”. Lazzari wrote: “The matter used to create a work of art and to convey positive messages of humanity isn’t as important as the ability of using “tears” of colored paper to exalt the characteristics of a striking, persuasive, compelling reality”.

“I photograph a waste as the torn poster waiting to be covered by other posters – adds Alborghetti – or remains as a waste, especially in poor neighborhoods where I usually find the best images”. “In Tunis, three years ago, I took photographs in an Arab market – remembers Alborghetti – where I saw beautiful matches on the blue walls of buildings… The most beautiful matches are those in which paper remains stuck for months and undergoes a process of osmosis with the environment. With rain, sun, smog, paper always changes, it pulls itself, it’s stiff. The most unusual aspects can be discovered when rainwater mixes everything, leaving incredible traces, and it’s important to seize the right moment, because it isn’t always easy…”

“During the last fifteen years – continues Alborghetti – I coordinated several projects about the use of means of mass communication and the reading of image, including workshops with students and teachers on advertising messages. There, I discovered that advertising has a “post” value, that is to say even after being a moment of communication. To tell the truth, the artist Mimmo Rotella took inspiration from torn posters of the fifties. And others like him, for example the French artist Jacques Villeglé: the capability of the billboard of enchanting isn’t something new. But I have considered a different aspect: the suggestion of colors that casually remain when the bill-sticker tears. In the meantime, studying contemporary art, I was seduced by abstractionism”.

 In about seven years, Alborghetti collects a lot of photos, thirty thousand pics. Here comes the surprise: “Showing them to friends or during the workshops with teachers, I was told that my pictures of torn posters were beautiful. They pushed me to locate them, date them, categorize them. I had shots taken around the world, from Italy, from New York and Los Angeles, from all the places where my job as director of specialist journals in the field of teaching and education and coordinator of projects about the use of media takes me”.

The moment of getting known comes soon: “I created about forty videoclips with my images of torn posters, organizing them by color – blue, red, black – and giving meaning to my work. I loaded them on the net: YouTube, MySpace, Facebook, ArtSlant… The first exhibition was in July 2010 at OrioCenter: the Director of the big shoppin center had seen my pictures and he had offered me a space, the square opposite the Milan Bergamo Orio Airport, for an exhibition of thirty works on the theme “Air, water, earth and fire”. In three days, thousands of people have asked for explanations and clarifications. On that occasion newspapers dedicated some articles to the event, including L’Eco di Bergamo and the international web magazine Un mondo d’Italiani…”

 “At first I found much derision in Italy. They told me: “You have made a montage”. And then I had to stand, and still today, people’s reactions when I am taking photos on torn posters. “You’re crazy”, “I have to go, give me way…”. In Milan I was also stopped by the police: I was shooting near a police station, considered “a significant military target”. “What are you photographing?”. “I will show you”. They couldn’t believe. Even my friends usually joke: they pretend to be art dealers who invite me to exhibitions”. To tell the truth when we saw the first e mail from Roberto Alborghetti, we thought it to be a trick.

“When I brought my booklet in a gallery in Milan, they watched me as if I was an alien. But abroad I realized that I wasn’t the problem, they were. We have to get out of our narrow-minded, it is isolating us”.

 The web gives Alborghetti a strong visibility: he has been receiving since the beginning thousands of contacts on his website “Lacer/actions” on YouTube. “Lacer/actions. I chose this name because my activity consists of reading the tears on posters, mirror of pople’s sorrow” Alborghetti’s name is also present on The Huffington Post, the prestigious American blog for which the President of the United States Obama, also wrote. The article is signed by Srini Pillay, Harvard psychiatrist and researcher in the field of “brain imaging”, author of bestsellers about the Neuroscience; in Italy they translated his best seller “Life Unlocked”, titled “La Calma in Tasca” (Newton Compton publishing company)

Pillay was especially struck by the work of Alborghetti dedicated to Nine Eleven and he wrote a psychological analysis on it: “Art is a form of healing whose effects we can seen in the brain. When it is as beautiful as Roberto Alborghetti, it invites us to revisit the tragedy of terrorism, the horror of the loss and the beauty of our resilience through this mysterious life”.

The London show has been organized by the art historian and gallery owner Chris Barlow: “He saw my pictures on the net, he appreciated them and invited me to go to London for three days at the international “Parallax AF” with three of my works: that dedicated to Nine Eleven, “As running fast water” (Come acqua che corre veloce), “I don’t like to stand still” (Non mi piace stare fermo). “As running fast water” was born in Bergamo, along XXIV Maggio street in a rainy day and now somebody puts it near Monet”.

 “I have been contacted by many people who had seen my pictures on the net – Alborghetti says with surprise, but also with pride – : poets, musicians and storytellers. Among these was Srini Pillay, who now is working to an international project about “ States of consciousness”: he sent me a grid of questions centred on the creation of my works. When he received my answers he wrote me: “I am a columnist of The Huffington Post, I will dedicate an article about your work on Nine Eleven”. Taking the story of the origin of this picture as a starting point, he began to write: “Roberto Alborghetti was walking along Vico Street in Milan…”. That’s true: I was there when I saw a board election and I was fascinated by the tears left by a bill-sticker. The colors were similar to those of blood and fire coming down to the gray cement. This year is the tenth anniversary of Nine Eleven and I decided to dedicate this picture to the Fallen in the attack”.

 But there’s more. “Two years ago I have produced a clip with colorful images. An American hip-pop musician, Sweet P The Entertainer saw it and wrote to me: “If I give you my music, you will make a clip”. Now he is coming out in America with his first album…” There is a special feeling with the music. “Last year I made a clip with abstract images that made me think of the atmosphere of Christmas; this clip was for an american group that sings a cappella, Tonic Sol-Fa. A few months ago I worked with a Dutch musician, Jap Jap. And an experimental musician from Brighton, Jonteknik, sent me a song and he wrote to me: “Combine it with your pictures, I like them very much”. I worked with the American musical project “Earscapes” by Joshua Sellers, musician, producer and poet from Arkansas, who created a nine minutes video (“Linger”) with my artworks…”

“Who says that this kind of work can be created only by an Italian, mentioning Renaissance, as well as all the culture that we have behind us and inside us, puts me in a crisis. As well as people who puts me near Cy Twombly, Josef Albers, to pop art, who declares that I have shown that in art nothing is created nor destroyed. That’s true: I am not a painter, but a lot of great artists have been inspired by torn posters. I have got proof. I don’t modify the images, I don’t transform them: I immortalize them as I see them. My work is a provocation. Those who see my work for the first time have the illusion that they are paintings. I have to explain that they are not…”

Others apart from artists like Alborghetti’s works. He has been called by a company, the Bulwark Design (Srs Group), from Fiorano Modenese (Modena), in the center of the district of ceramics… And then the meeting with Bruno Boggia, who provides designers with the drawings. Because the success of an article depends on the textile designers. In Como, Boggia works for the most successful international fashion houses. Alborghetti: “He has produced three silk scarves with my pictures, including one dedicated to Nine Eleven (Alborghetti is going to give it to an association of families of the Fallen in the attack) Three prototypes, just to see the effect of the transition from paper to silk”. “But there’s also – he concludes – a religious group which had the idea of taking one of my images as a model for a stained glass window… People see all these references. For me it’s just a game”. But also a provocation to our eyes and our minds.

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A “BULWARK DESIGN” TOUCH FOR MY “LACER/ACTIONS” ON SHOW AT PARALLAX AF IN LONDON

 

 The three “Lacer/actions” artworks on show in London at Parallax AF (La Galleria, Royal Opera Arcade, Pall Mall) are presented to visitors in a dimension that is not visible through the pictures posted on the web. In fact, only a live view enables the eyes to detect a particular feature. That is, some type material “elements” – whose transparency is absolute – which have been deposited in some areas of the image on canvas.

It’s the result of the positive collaboration and experimentation that I have carried out with Bulwark Design, of the SRS group in Fiorano Modenese (Italy). I had the way to know the activities of Bulwark in design and in ceramics, stones, glass and other materials manufacture. Being “Lacer/actions” an open project – that communicates and engages with the possible evolutions of the most innovative researches and applications – I was very glad to work and to experiment on the canvases on exhibition for the London event. Thanks to Simona Malagoli, area manager, and to Beppe Cesana, decorator and artist (he is also an accomplished photographer: see the pictures he took in plagued areas of the former Yugoslavia, carried around in a series of exhibitions) we worked to make the three images even more mysterious and suggestive (with the assistance of Valeria and Paola).

I repeat: the live view only is able to reveal the outcome of this trial, which led on canvases areas some streams of brightness and of tri-dimensionality. And so, thanks to the Bulwark Design ‘s magic touch” – it must be said – I experienced a further opportunity for the development of my visual expression. Everything is on exhibition at  “Parallax AF” in London (14, 15, 16 October, 2011).

 I thank for the cooperation all the Bulwark Design ‘s team and Corrado Fontanini, founder of SRS in Fiorano Modenese (Modena), a worldwide leading company in the supply of design and engraved silicon rolles, as well as in the production of screens for serigraphic printing and different pronting tools for ceramic; SRS is also based in Brazil, Spain, Mexico, Iran and Egypt, where it operates with the most advanced technologies, producing true art works for our environments and for our daily life.

Roberto Alborghetti

 

 

About SRS and Bulwark Design:

 https://robertoalborghetti.wordpress.com/2011/07/21/art-and-design-for-daily-life/

 www.bulwark.it

 http://www.grupposrs.com/default.asp

 

 UN TOCCO DI “BULWARK DESIGN” PER LE “LACER/AZIONI” ALLA “PARALLAX AF” DI LONDRA

 Le tre opere “Lacer/azioni” esposte a Londra alla Parallax AF (La Galleria, Royale Opera Arcade, Pall Mall) si presentano ai visitatori in una dimensione che non è assolutamente visibile attraverso le immagini pubblicate su web. Infatti, solo una vista dal vivo consente all’occhio umano di rilevare una particolarità. Ossia, alcuni “elementi” di tipo materico – dalla trasparenza assoluta – che sono stati depositati su alcune aree delle tele in esposizione. E’ il frutto, questo, della collaborazione e della positiva sperimentazione che ho attuato con Bulwark Design, del gruppo SRS di Fiorano Modenese.

Avevo avuto modo di conoscerne l’attività ed il campo d’azione nel design e nella lavorazione di ceramiche, pietre, vetro ed altri materiali. Essendo “Lacer/azioni” un progetto aperto, che dialoga e si confronta con le possibili evoluzioni della ricerca e delle applicazioni più innovative – è nata così l’idea di lavorare sulle tele destinate all’evento londinese. Grazie a Simona Malagoli, area manager di Bulwark Design e a Beppe Cesana, decoratore ed artista (è anche un valente fotografo: vedere le immagini scattate nei territori martoriati della ex Jugoslavia, portate in giro anche in una serie di mostre) si è lavorato per rendere ancora più misteriose e suggestive le tre immagini.

Ripeto, solo l’immagine vista dal vivo è in grado di rivelare l’esito di questa sperimentazione, che ha portato sui colori aree di lucentezza e di tri-dimensionalità, anche grazie all’assistenza ed alla perizia di Valeria e Paola (collaboratrici di Beppe). E così, grazie al tocco magico – è il caso di dirlo – di Bulwark Design, ho sperimentato un’ulteriore possibilità di sviluppo e di evoluzione della mia espressione visuale. Il tutto è visibile in anteprima a Londra alla “Parallax AF”, dal 14 al 16 ottobre. Un grazie per la collaborazione agli amici di Bulwark Design e a Corrado Fontanini, fondatore di SRS di Fiorano Modenese, azienda leader nella fornitura di disegni e rulli siliconici incisi, presente anche in Brasile , Spagna, Messico, Iran ed Egitto, dove opera con le più avanzate tecnologie, producendo vere e proprie opere d’arte per gli ambienti della nostra vita quotidiana.

Roberto Alborghetti

 

 

https://robertoalborghetti.wordpress.com/2011/07/21/art-and-design-for-daily-life/

 

www.bulwark.it

 

http://www.grupposrs.com/default.asp

 

 

 

LE SCHEMATISME: UNE AVENTURE DES AVANT-GARDES

‘’L’armillaire ou s’évader de ce monde sans lunes ’’ (Jacques Caux). La Fondation Vasarely a organisè une conférence débat autour du schématisme, ‘’une aventure singulière dans l’histoire des avant-gardes’’, animée par Jacques Caux, Co-fondateur du Schématisme, et Pierre-Johan Laffitte, sémioticien. La conférence aura lieu le jeudi 22 septembre 2011 à 19h à la Fondation Vasarely (entrée libre, 1 avenue Marcel Pagnol, Jas de Bouffan, Aix-en-Provence).

Le Schématisme est l’une des dernières avant-gardes encore vives, toujours en activité. S’il est resté volontairement en dehors des lois du marché, il n’en a pas moins proposé, au fil d’une cinquantaine d’années de recherches collectives et de créations individuelles, un langage pictural singulier. L’acte schématiste se plie à de nombreuses contraintes, tant théoriques que techniques. Il s’est incarné à travers un large éventail de techniques allant du tableau sur chevalet à la photographie en passant par la gravure, la céramique, l’informatique, le laser… Depuis les années 60, ce langage a donné naissance à une famille d’oeuvres multiforme, originale, reconnaissable d’emblée. C’est un tel ensemble d’oeuvres, sa forte cohérence autant que ses divergences, qu’il est possible d’englober aujourd’hui du regard. Lors de la séance du 22 Septembre à la fondation Vasarely, Jacques Caux, l’un des fondateurs du groupe, et Pierre Johan Laffitte, sémioticien, présenteront un décodage de lecture à partir d’une série d’oeuvres, et quelques pistes de réflexion sur l’histoire de cette avant-garde.

 

Pour plus d’informations,

Téléphone : +33 (0)4 42 20 01 09

contact@fondationvasarely.org

www.fondationvasarely.org

 

 

ART AND DESIGN FOR DAILY LIFE

Visit to the beautiful Showrooms of SRS and Bulwark Design (in Fiorano Modenese, Modena, Italy) founded by Corrado Fontanini. Marble, ceramic and wood under the sign of creativity.

 

 Ceramics drawings. Marbles with an incredible range of designs. Resins that seem to come alive. Artistic wood planks. Ladies and gentlemen, Welcome to the world in which daily materials and objects become art. At Fiorano Modenese (Modena), in the heart of the worldwide recognized Ceramics District, we have the way to visit SRS factory, nearly 35 years of activity in the field of screen printing, founded by Corrado Fontanini. In a series of three beautiful showrooms, the visitors – and of course the buyers – are able to make a journey in creativity, approaching that hard work that has made Italy great in the world.

It’ s a real feast for eyes and mind to see, in these showrooms, the most recent productions of SRS, global provider of silicon etched designs and rollers. The same halls – so stylish and well set up – are true art exhibitions, where you can see the latest SRS production. Slabs of marble, wooden planks and ceramic tiles and panels – designed and manufactured for each type of environment, for domestic dwellings, offices, studios and halls – are offered in the beauty of shapes and materials, becoming objects and art expression. Here you have the perception how everyday objects and materials may make more beautiful and comfortable our life.

 

The SRS Showrooms are truly the charming and engaging emblem of what the company set up by Corrado Fontanini is expressing in the research and production. Based also in Brazil, Spain, Mexico, Iran and Egypt, SRS works with a team of designers, using the latest technology (I saw a giant scanner to work large format materials) producing true artworks. And no wonder if people from all over the world, visiting showrooms in Fiorano Modenese, open their eyes and feel amazed.

The surprise continues visiting Bulwark Design, the SRS brand specialized in resin manufacture. Bulward projects and carries out a line of products that really change the look to floors, rooms, objects and different spaces. Simona Malagoli, Bulwark Area Manager, says me that the core of Fiorano companys is to make beautiful and artistic all what in which we live in.

The fields of application are endless. Bulwark is an award-winning design, which matches the traditional materials (stone, marble, wood, glass and so on) with art, fashion and aesthetics values, as showed by Oscar and Beppe, artists-decorators. Bulwark Design is research too: Lorenzo, engineer, is now working on pigments and colors. The desire for innovation and creativity suggested to Corrado Fontanini – he also showed me a small part of his extraordinary collection of photos from places around the world – to create an art gallery, that ‘ll be established beside SRS factory in Fiorano Modenese. It’s a challenge that ‘ll open a new “perspective” on the contemporary art. Lovers of beauty and “the next things” are warned!

 By Roberto Alborghetti

 In the pics: the SRS showrooms in Fiorano Modenese (Modena, Italy) and Corrado Fontanini.

 

ARTE E DESIGN PER LA VITA QUOTIDIANA

Visita ai bellissimi Showroms della SRS e di Bulwark Design a Fiorano Modenese (Modena), fondati da Corrado Fontanini. Marmo, ceramica, legno prendono vita e nel segno della creatività.

 

 

Ceramiche disegnate. Marmi che presentano una gamma incredibile di disegni. Resine che sembrano prendere vita. Tavole di legno lavorate. Signore e signori, Benvenuti nel mondo del lavoro quotidiano che diventa arte. A Fiorano Modenese (Modena), nel cuore del Distretto della Ceramica mondialmente riconosciuto, opera la SRS: quasi 35 anni di attività nel campo della serigrafia, fondata da Corrado Fontanini. In una serie di tre bellissimi Showrooms, il visitore – ed ovviamente il compratore – hanno la possibilità di compiere un viaggio nella creatività e nella laboriosità che ha reso l’Italia grande nel mondo.

E’ un vero piacere per gli occhi e per la mente ammirare, in queste sale, le produzioni più recenti di SRS, che è leader nella fornitura di disegni e rulli siliconici incisi. Le stesse sale, per il gusto e lo stile con cui sono state allestite, sono vere e poprie esposizioni di arte, dove è possibile ammirare le più recenti novità. Lastre di marmo, tavole di legno e pannelli di ceramica – ideati e realizzati per ogni tipo di ambiente, per le abitazioni domestiche come per le sedi di uffici, studi e società – si offrono nella bellezza delle lavorazioni e delle forme, diventando oggetti ed espressione di quella che è l’arte, appunto, del quotidiano, degli oggetti e dei materiali che fanno bella e confortevole il nostro contesto di vita.

Gli Shoroom di SRS sono davvero l’emblema, suggestivo ed esteticamente coinvolgente, di ciò che la società creata da Corrado Fontanini sta esprimendo nella ricerca e nella produzione. Presente in Brasile (con tre sedi, da più di vent’anni), Spagna, Messico, Iran ed Egitto, SRS opera con una equipe di designer che, con l’utilizzo delle più avanzate tecnologie – abbiamo visto un mega scanner che fa meraviglie nel “lavorare” la materia su grande formato – produce vere e proprie opere d’arte. E non c’è da stupirsi dunque se gente da tutto il mondo, visitando gli showrooms di Fiorano Modenese, spalanca gli occhi e si lascia andare ad espressioni di meraviglia.

La sorpresa continua anche nell’avvicinare l’attività di Bulwark design – il brand di SRS specializzato nella lavorazione delle resine – dove è studiata e realizzata una linea di prodotti che cambiano davvero l’immagine a pavimenti, rivestimenti, oggetti e complementi d’arredo, riempiendo di unicità gli spazi del proprio vivere, da quelli domestici a quelli di lavoro. Come sottolinea Simona Malagoli, Area Manager di Bulwark, il cuore dell’attività dell’azienda di Fiorano è rendere bello ed artistico gli ambienti che abitiamo.

I campi di applicazione sono infiniti. E Bulwark è un design vincente, che sa coniugare la tradizione dei materiali (pietra, marmi, legno, vetro e cosi via) con l’efficacia del linguaggio dell’arte e dell’estetica più raffinata, come è dimostrato dai lavori eseguiti da Beppe ed Oscar, decoratori e veri artisti. E senza dimenticare la ricerca: Lorenzo, ingegnere, sta ad esempio lavorando sui pigmenti e le loro reazioni ai colori. La voglia di innovazione e l’estro di Corrado Fontanini – che mi ha pure mostrato una minima parte della sua straordinaria collezione di fotografie da tutto il mondo – lo hanno spinto alla creazione di una galleria d’arte, che verrà presto creata nel complesso della SRS di Fiorano Modenese. Una sfida che aprirà un nuovo “punto di vista” sulle espressioni artistiche della contemporaneità. Amanti del bello e del nuovo, siete avvertiti.

 

Roberto Alborghetti