KINO EXPO 2012 IN ST. PETERSBURG: CUTTING-EDGE CINEMA TECHNOLOGY FOR ITS SCREENINGS

XPAND 3D GLASSES FOR KINO EXPO 2012 IN ST. PETERBURG

Established in 1999, Kino Expo – the international cinema industry convention taking place in St. Petersburg, Russia – is the world’s third largest international exhibition of cinema equipment, with a focus on the markets of Russia and neighboring CIS (former USSR) countries, including Ukraine, Kazakhstan, Belarus, Lithuania, Latvia, Estonia, Armenia, Moldova, Azerbaijan, and Central Asian countries. At Kino Expo, the local offices of major studios, Russian and international independent distribution and production companies present their upcoming films and product reels directly to local exhibitors.

Once again delivering its world-class 3D technology in the most stylish form factor in the industry, XPAND 3D is announcing that it is the official sponsor of Kino Expo 2012,. This marks the third consecutive year that XPAND 3D is sponsoring Kino Expo. In addition, XPAND’s local partner NEVAFILM will provide IR systems for the multiple 3D screenings at Kino Expo, which will employ 800 XPAND Infinity active 3D glasses.

The XPAND Infinity 3D glasses provide up to 38% transparency and a 3000:1 contrast ratio. The glasses’ lightweight ergonomic designs ensure long-wearing comfort, and their wide 3D viewing angle provides an optimal 3D image across the entire cinema. All new XPAND cinema systems and glasses fully support HFR (High Frame Rate) double and single flash at 96fps, 120fps, 144fps, 192fps, 240fps and even variable fps.

XPAND 3D offers more than the best 3D experience in the world; we enable filmmakers to truly realize their artistic visions, while providing viewers the ability to see 3D as it is meant to be seen,” said Maria Costeira, CEO of XPAND 3D. “At Kino Expo 2012, where some of the world’s most talented artists intersect with the heart of the Russian/CIS film community, XPAND 3D is the only option!”

As one of the most prestigious cinema conventions in the world, it is imperative that Kino Expo offers cutting-edge cinema technology for its screenings,” said Dmitri Kazuto of Kino Expo. “With the XPAND Infinity glasses, we know our guests are enjoying that unmatched level of quality.” “XPAND offers the highest-quality cinema 3D in the world and Kino Expo is one of the highest-profile opportunities to showcase this world-class quality,” said Katerina Agapova of NEVAFILM. “We are thrilled to once again be able to provide XPAND 3D cinema systems for Kino Expo.” XPAND 3D is also the official partner of the Cannes Film Festival and the Venice Film Festival, and is used for the biggest 3D premieres around the world.

For more information on XPAND, please visit www.xpand.me

About XPAND 3D

XPAND 3D is the global leader in 3D technologies for cinema, with systems used by over 5,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical and professional 3D applications. XPAND 3D designs, manufactures and OEMs a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed for sophisticated surgical, training and home theater to more ruggedized and affordable for cinema and mass market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name.  

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HISTORIC MARILYN MONROE ”RED VELVET” PHOTOGRAPHIC COLOR SEPARATIONS OFFERED FOR SALE

 The most glamorous icon of the 20th Century died 50 years ago, August 5, 1962

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A Las Vegas art collector and owner of the original, one-of-a-kind color separations used to produce the iconic “Golden Dreams” calendars from the famous 1949 Marilyn Monroe “Red Velvet” photo shoot, is offering them for sale. These color separations were originally created and owned by the John Baumgarth Company and were discovered as part of a corporate art collection in 2010. The collection is in pristine condition and archivally preserved and presented.

The most glamorous icon of the 20th Century was captured for all time in a moment of youthful, exuberant sensuality – an unforgettable image that, more than 60 years later, communicates freshness. To reproduce the refined features, supple texture and luxurious tones that were so totally Marilyn, print artisans painstakingly created and corrected the many layers of film needed for the full color printing process to make the original Chromalin color proof – a masterpiece of printer’s art.

The Kodachrome photograph and twenty-one large format color separations (16” x 33”) offered for sale were used by Baumgarth to create the iconic image of Marilyn Monroe – she died 50 years ago, August 5, 1962 – featured in the first “Golden Dreams” calendar produced in 1951, before the identity of the blonde bombshell posing for the photos was known (the model wasn’t identified as Marilyn until 1952), and which went on to sell over eight million copies worldwide, making Marilyn the best-selling calendar girl of all time.

The collection also includes the “Lure of Lace” and “Entrancing” images that featured Marilyn wearing negligees in order to comply with U.S. postal regulations banning the transport of nude images.

The Kodachrome photograph is framed and the color separations are mounted and protected in OP3 museum-quality acrylic frames so that they may be appreciated, when artfully suspended, from both sides. These are the original separations used to produce the large format calendars and the only known surviving examples, which are documented to have changed hands through a series of corporate acquisitions spanning several decades.

When Marilyn showed up to do the calendar shoot at Tom Kelley‘s studio on Friday, May 27, 1949, her need was dire and immediate; her contracts with 20th Century Fox and Columbia had not been renewed and she was out of work.  The photo shoot was commissioned by Baumgarth, who paid Kelley $500 for the publication rights.

It has been reported that Marilyn received $50, which was exactly what she needed to get back her car that had been impounded. Marilyn only agreed to do the shoot if Kelley’s wife Natalie was present.

Only two of the 24 images taken during the shoot, entitled by Baumgarth “A New Wrinkle” and “Golden Dreams,” survived and made it to print, with the others mysteriously stolen from Kelley’s studio. “A New Wrinkle” graced one Baumgarth calendar, but the picture that captured a nation’s imagination was “Golden Dreams.”

Neither the photographer nor the 22-year-old blonde actress and model could have realized what an historic moment they were creating. In her contract with Kelley, the starlet signed under the pseudonym Mona Monroe (right). When her movie studio, 20th Century-Fox, first learned that the nude pinup hanging in gas stations from coast to coast was none other than its rising star, it was something of a scandal. The press assailed her with questions. Was it true she had posed with “nothing on”?

MARILYN REVIVES:  A GRAPHIC LAY OUT OF THE RED VELVET PHOTO (BY ROBERTO ALBORGHETTI)

MARILYN REVIVES: A GRAPHIC LAY OUT OF THE RED VELVET PHOTO (BY ROBERTO ALBORGHETTI)

The studio’s initial reaction was to deny everything.  Studios such as 20th Century-Fox had stringent moral clauses in their contracts that were designed to intimidate actors and actresses. No celebrity had ever posed nude and then had the pictures distributed to a startled nation. Biographers agree that Marilyn was instrumental in persuading the studio that their natural inclination to deny the whole thing was the wrong way to go. Instead, Marilyn used an upcoming interview with Aline Mosby, a reporter with United Press International, to break the story on March 13, 1952:

“A photograph of a beautiful nude blonde on a 1952 calendar is hanging in garages and barbershops all over the nation today.  Marilyn Monroe admitted today that the beauty is she. She posed, stretched out on rumpled red velvet for the artistic photo 3 years ago because “I was broke and needed the money. Oh, the calendar’s hanging in garages all over town,” said Marilyn.  “Why deny it? You can get one any place.  Besides, I’m not ashamed of it.  I’ve done nothing wrong.”

The story ended up being picked up by every wire service and circulated around the world. The reaction was swift and immediate national forgiveness. Not only that, but the sensation of the pictures, her interview and all of the related controversy made Marilyn an even bigger star.

In December 1953, an astute young publisher named Hugh Hefner bought the rights from Baumgarth to reproduce the “Golden Dreams” image as the first “Sweetheart of the Month,” in the now historic inaugural issue of Playboy magazine. The success of that first issue enabled Hefner to continue producing the magazine and ultimately build his Playboy Empire.

In addition to the Red Velvet Collection, many of the original paintings in the Messenger Art Collection are being offered for sale.

Visit the website www.messengerartcollection.com and click on Masterpieces for Sale. For contacts: ro.alb@alice.it

Marilyn Monroe

Marilyn Monroe (Photo credit: sasha065)