DRAWINGS FOR PLANTS: 4.000 WORKS FROM ITALIAN STUDENTS ABOUT THE WONDERFUL “PLANET OF FLOWERS AND TREES”

In 2013 Flower Council Holland and Okay! review launched in Italy the 3nd edition of “The Plant I Like” with the goal to reach new generations speaking them about the world of plants and indoor plants, improving knowledges and informations. Kids from infant to secondary schools were involved in a graphic contest about green. Schools were invited to draw plants in every technique, expressing their creativity and imagination… “The Plant I Like” outcome was better than expected. Students sent to promoters more than 4.000 drawings, confirming that the invitation launched by Okay! and Flower CouncilHolland has turned into an opportunity to look around, discover and learn about the wonderful world of plants which  offer color, comfort, serenity and well-being, to people, to environment and to homes. A commission, composed by teachers and educators, selected the best drawings. The schools received a special gift: an incredible plant named “Glowing Star in the Dark” made in Holland by Amigo Plant (http://www.glowingstarinthedark.info/). This plant shines its light through the dark nights; during the day, or in artificial light, this unusual plant stores up the surrounding light, so it can radiate a lovely glow in the dark.

The best drawings were shown during a special event which took place with a huge students participation. Green culture is one of the privileged fields of Okay! magazine. In the last 14 years, with the collaboration of Flower Council Holland, activities were promoted to create new attention and interest in young people. Thousand of kids  approached the world of flowers and plants, receiving impulse to consider the importance of green for social life and for personal well-being. And now, with these thousand of drawings, we may look at the plants through the eyes and the ears of children. But also plants have eyes and ears. Those of children.

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SIGNS OF A CITY / MORE INDECIPHERABLE CODES FROM AMSTERDAM WALLS…#2

 

RA logo LACER-AZIONI - Copia (2)

Amsterdam city (The Netherlands) reveals itself also through random images of ripped and decomposed publicity poster we may see along the streets and canals. During my last  visit I gathered interesting and capturing images which are really part of colors, shapes and moods of the so called “Venice of Northern Europe”. Rugs, papers, glue, dust, spray colors residuals and other materials mixed with torn posters gave origin to some fascinating and even disquieting scenes, where light and dark seem to create an obscure dimension or some indecipherable codes… It’s just the world of Lacer/actions…

IN ROME SPECTACULAR DUTCH FLORAL ART, FASHION & DESIGN: CLOTHES CREATED WITH FRESH ORANGE FLOWERS FOR THE NEW KING OF THE NETHERLANDS

The Queen of Holland, Beatrice, on April 30, abdicated in favor of his son, the future King William Alexander. The traditional national holiday became the occasion for a series of initiatives in and outside the Netherlands. In order to involve the citizens of Rome to Dutch festivity, the Embassy of the Netherlands, in collaboration with “Roma Capitale” and Holland Flower Council  organized a compelling “Orange Flowers Festival”. Rome celebrated the new Dutch King William Alexander with a colorful ceremony which took place on Capitol Hill. Two models dressed in clothes entirely composed of fresh flowers offered to the Mayor of Rome a sparkling and unique flower arrangement consisting of different types of orange flowers.The event served to highlight two areas of excellence of Dutch economy: floriculture and fashion & design.

EXCLUSIVE / INSIDE THE DUTCH GREENHOUSES WHERE PLANTS GROW UP WITH THE HELP FROM HUMANS AND TECHNOLOGY…

© Photos by ROBERTO ALBORGHETTI

From roses to spathifillums, from fat plants to kalanchoes. A recent trip to Holland for a journalistic reportage about Dutch plants and flowers gave me the opportunity to meet and to know  some of the most innovative producers of the “green world”. In my tour, with the collaboration of Flower Council Holland, I met owners and founders of companies and internationally known brands such as Air so pure, Nolina, Amigo Plant and La mia Favorita. Despite the crisis, they were able to invest and innovate, specializing in the cultivation, environmental sustainability and marketing of indoor plants now known all over the world.

I visited their great and huge greenhouses, where plants grow up with the help from the humans and the technology… I took lot of photos about this incredible world which is a delight for the eyes. I’m glad to share these images coming from The Netherlands, where the passion for the green has produced a range of plants that help us to live better and to create an atmosphere of well-being in our environment, from homes to offices to communities. An activity that also has become a message from a beautiful Country where plants and flowers colors are a symbol of life.

INFOS AT:

http://www.bloemenbureauholland.nl/

A MODERN ART PIECE? IT’S JUST A PHOTO OF A DETAIL OF TORN PUBLICITY POSTERS… POSTCARD #10

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The Black, The Red and The White

Abstract Photo of a Decomposed (publi)City Poster 

Image location: Amsterdam, 2010 

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Roberto Alborghetti ‘s LaceR/Actions is a multidisciplinary project and research about the apparent chaos of ripped and decomposed posters and urban/street signs.

Transferred on canvas, reproduced on lithographs or textiles (as pure silk), or scanned in videoclips, the details of torn posters give new life to paper lacerations and decomposition, as you may see in this “postcard” reproducing one of the 90.000 images captured by Roberto Alborghetti during his research all around the world.

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“SUNSET BURNISHED HILLS… FALLEN SOLDIERS WEEP”: HAIGA # 3 BY ~MEREDITH AND ROBERTO ALBORGHETTI

Sweet child,

pale

with

flu

limply resting against cool plaster.

Grandma’s Purple Quilt.

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Sunset burnished hills.

Lavender Dusk settles in.

fallen soldiers weep.

*_* sigh.

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Yin/yang poster world

grabbing blurs of yesterday.

Flowing thought bleeds ink.

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© Artwork Copyright Roberto Alborghetti

© Poem Copyright~Meredith

This is the third composition created by fellow blogger, Meredith (healingminds@WordPress.com) for a four composition series titled “Dreams & Lacer/actions: Therapeutical Haiga”. Meredith – who lives in Lafayette, Indiana (USA) – shared a preview of my most recent images taken from torn posters and cities walls during my trips in the Netherlands and Italy. And, she began to create verses…

The third “Lacer/actions” art piece which inspired Meredith’s verses doesn’t come from torn posters. It is a sort of special preview about a new direction, or section or a new kind of images concerning my research of urban signs… I will talk about it very soon. I saw this “visual situation” in Milan. As all my pieces, it’s natural, realistic and not manipulated or enhanced image.

Meredith wrote this note about her verses and my art: 

I have very mixed feelings about them because they feel very transparent to me.  But, that is  art, and as I send this off I feel a sense of sending myself.  This picture touches me deeply, and I decided to not to use any other text than the haiku.”

I thank Meredith for this collaboration which is also a particular experimentation based on colors, images, words, thoughts, emotions and sensorial perception.

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ABOUT MEREDITH

Meredith (www.healingminds.wordpress.com) writes from a rich text based in theater, art, and design training. Also rooted from the soil of personal experience, Meredith writes about mental health and its challenges; her value of developing creative pursuits as part of the equation for living a satisfying life in the face of mental illness and recovery include yoga, dance, writing, and photography. 

Meredith’s professional background began in directing and choreography.  Her education in dance and theater lent equal weight to creating movement and learning projects for school children, grades K thru 12, and mentoring independent theater projects for high school students. When mental illness changed the landscape of her life, Meredith returned to school and redirected her passions toward quieter pursuits in architectural design.  Most recently, her love for writing and well-being generate roomy, new ideas about beauty and life, and she writes about mindful living from a deeper understanding.

“GRANDPARENTS AND GRANDCHILDREN”: IN ITALY AN INTERNATIONAL SHORT FILM FESTIVAL FOR ALL EUROPEAN FILM MAKERS

 

On the wake of the success of national writing techniques and short film festivals for the Schools “Unknown Pens & Videos” and of the experience of the competition “A tree for the grandchildren – Grandparents Day the OSA onlus Association, Abbadia San Salvatore (Siena,Italy) presents the first edition of the international short film festival NONNIcorti , an open competition for all Italian and European film makers on the theme of “Grandparents & Grandchildren”, promoted by the Association OSA-ONLUS in collaboration with Plant Publicity Holland and Colonnetti Foundation (Turin), Municipality of Abbadia San Salvatore, the Province of Siena Administration and OKAY! magazine.

The theme is in fact the sole condition for participation: it is a show of short films on the figure of the “grandparents”:

  • the relationship between generations,

  • the cultural and social change between generations,

  • the “life pills” to teach and to hand down to “grandchildren”,

  • the figure of the aged people in the family and in the community,

  • to redeem the value of Grandparents, to spread social and cultural messages, natural holders, to share their experiences, keeping them as a treasure and transferring them to new generations.

The short film was chosen (maximum length 15 minutes) as a form of expression to continue the link with the cultural experiences previously promoted by OSA Association, which were award-winning, both for the interest shown by the public and for the number of competitors on the whole national territory.

The short film is thus the “fil rouge” connecting the existing cultural initiatives with the new born NONNIcorti. The form of the short film was chosen for its nature of “immediate message”, for its short language, for its synthetic features, for its relatively easy production, without excessive use of money and resources, for its shortness, which makes it very usable by everybody.

The competition will take place from 15 to 20 (day of prize-giving) October 2012 in Abbadia San Salvatore (Siena, Italy).

There will be: COMMISSION award selected by local and national experts and professionals; GRANDPARENTS award selected by some grandfathers, also elderly members of the Centre “L’Incontro” in Abbadia S. S.; GRANDCHILDREN award selected by the students of the Secondary School of Abbadia S.S. ; ORIGINAL SOUNDTRACK award selected by international experts and professionals

The artworks must be submitted by 30th June 2012 to OSA ONLUS Casella Postale 35 – Abbadia San Salvatore (Siena). They will be archived at the Municipal VideoCentre of Abbadia San Salvatore, in the VIDEO-MEMORY Section. The competition announcement can be found in the website www.pennesconosciute.it

For further information you can contact Plant Publicity Holland (Italian office), Charles Lansdorp tel. 0039-348-4415927, contact@colour-your-life.it or Nicola Cirocco – tel.0039- 328 4740282 – cironic@alice.it