THE JOY OF READING: SENDING STORIES FOR FREE

A group of people with some experience in the area of storytelling would like to share their project with everyone who enjoys reading.

 

Lithographic Print by Roberto Alborghetti

Lacer/actions Project

Realistic Image of Torn and Decomposed Publicity Posters

cm 70x 50, framed,  2009

***

 “The Joy of Reading” is a group of people with some experience in the area of storytelling. They would like to share their project with everyone who is in touch with children and young people in general but above all with everyone that enjoys reading. This project consists of sending stories for free on a weekly basis.

They forward them via e-mail, at own address. All the stories have some values within: respect for nature, tolerance, tenderness, responsibility, solidarity and many more. They all aim at developing the reading skills among young people, as well as allowing some moments of reflection and dialogue about topics connected with human values. Along these weeks, the cycle of stories is dedicated to different Cultures and Traditions (the last one I’ve received is “Yudhisthira at Heaven’s Gate”).

I welcome this project (which, it is important to say, does not have any profitable aims). If you are interested in “The Joy of Reading” and if you know anyone interested in receiving the weekly stories by e-mail, please, contact the Pedagogical Team at: af@talestogrow.com

You can visit “The Joy of Reading” on Facebook where you can find more interesting stories about several different topics.

http://www.facebook.com/pages/Stories-for-Everyone/125862557478585

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CENTER FOR MEDIA LITERACY: A COMMON EFFORT TO SEE MEDIA THROUGH “NEW EYES”

Roberto Alborghetti interviews Tessa Jolls, President of CML, Center for Media Literacy, based in Malibu (Los Angeles, CA).

 

The media literacy is one of the most important questions faced today by culture, education and communication world. The same goal, from 1998, is shared in United States of America by Center for Media Literacy, CML, an organization based in Malibu, Los Angeles, State of California (www.medialit.org). I wanted to know more about its activities and so I met and interviewed CML President, Mrs. Tessa Jolls.

 

– Mrs. Tessa Jolls, where and when was founded CML?

The Center for Media Literacy was founded in Los Angeles, CA, in 1989 as a non profit. In 2006, CML was restructured and incorporated as a for-profit. The consortium for media literacy was founded as a non-profit in 2007 as a project of international humanities center.

 

– What is the most important mission of your organization?

To advocate for media literacy, to provide practical, research-based tools and resources for media education.

 

– Who support your efforts and activities? Are there attentions from central and local governments?

We receive grants from State and Federal government agencies, but we also have clients (schools and organizations) who pay for consultation, training and curriculum.

 

– Which is the opportunity that CML’c activities give to educators, teachers and to the young people?

The primary benefit of media literacy education is making wise choices possible, since media literacy enables critical analysis of media messages and an understanding of the role of media in our society.

 

– Do you think that the american situation – speaking about kids, schools and media education – is not so different compared to other countries of the globe?

Every country is affected by the impact of media, since media is so pervasive in our cultures, regardless of physical boundaries. Parents everywhere are concerned that their children be wise consumers of media as well as responsible producers of meda. Preparing productive, discerning citizens is of concern globally.

 

– Have you noticed positive effects in people who were involved in CML activities?

Through the years, we have seen many people become passionate advocates of media literacy. Being media literate changes the way that people see the world; once people see media through “new eyes,” they realize the importance of understanding media and how it works in our society.

 

– What is your personal message to schools and teachers who are invited to join your web site?

Global media binds people from throughout the world together because media represents our ideas and our behavior, regardless of where we are from or what we believe. Just as we have common media, we must have common understanding of how media systems work and how we can represent ourselves most effectively. This is our opportunity and our challenge, and we welcome all to take up this important work.

 

www.medialit.org

 

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CML: UNO SFORZO COMUNE

PER VEDERE I MEDIA CON “NUOVI OCCHI ”

 

Roberto Alborghetti intervista Tessa Jolls, Presidente del CML (Center for Media Literacy) organizzazione molto attiva negli Stati Uniti d’America nell’educazione ai media.

 

L’educazione (e la comprensione) ai media è una delle questioni he toccano il mondo della cultura, dell’educazione e della comunicazione. Su queste realtà è molto attivo, negli Stati Uniti d’America, il CENTER FOR MEDIA LITERACY, che ha sede a Malibu, Los Angeles, California (www.medialit.org) . Ho voluto sapere di più sull’esperienza di CML; ho incontrato ed intervistato la Presidente dell’organizzazione, la signora Tessa Jolls. Ecco l’intervista.

 

1 – Quando e dove è stato fondato CML (Center for Media Literacy)?

IL CENTER FOR MEDIA LITERACY (CENTRO PER LA COMPRENSIONE E L’EDUCAZIONE AI MEDIA) È STATO FONDATO A LOS ANGELES, CALIFORNIA, NEL 1989 COME UNA ORGANIZZAZIONE NO-PROFIT. NEL 2006 CML È STATO RISTRUTTURATO E COSTITUITO IN UNA SOCIETÀ FOR-PROFIT. IL CONSORZIO PER L’EDUCAZIONE AI MEDIA (CML) È STATO FONDATO COME ENTE NO-PROFITO NEL 2007 NELL’AMBITO DI UN PROGETTO DELL’ INTERNATIONAL HUMANITIES CENTER.

 

 

2 – Quale è la più importante finalità della vostra organizzazione?

È QUELLA DI PROMUOVERE L’EDUCAZIONE AI MEDIA, DI FORNIRE STRUMENTI PRATICI E DI BASE PER FAVORIRE L’EDUCAZIONE AGLI STRUMENTI DELLA COMUNICAZIONE.

 

 

3 – Chi sostiene i vostri sforzi e le vostre attività? Ci sono attenzioni da parte dei governi locale e nazionale?

NOI RICEVIAMO DELLE DONAZIONI DA PARTE DELLE AGENZIE DELLO STATO E DEL GOVERNO FEDERALE, MA ABBIAMO ANCHE INTROITI DA PARTE DI UTENTI (SCUOLE ED ASSOCIAZIONI) AI QUALI SONO FORNITI SERVIZI DI CONSULTAZIONE, FORMAZIONE E PROGRAMMI DI STUDIO.

 

 

4 – Quali le opportunità che le attività di CML offrono a formatori, insegnanti ed alla popolazione giovanile?

IL PRIMO VANTAGGIO DELL’EDUCAZIONE AI MEDIA È QUELLO DI RENDERE POSSIBILI SCELTE INTELLIGENTI, IN QUANTO L’EDUCAZIONE AI MEDIA RENDE CAPACI DI ANALIZZARE CRITICAMENTE I MESSAGGI DIFFUSI DAI MEDIA E DI CAPIRNE IL RUOLO RICOPERTO NELLA NOSTRA SOCIETÀ.

 

 

5 – Pensa che la situazione negli USA – parlando di ragazzi, scuole ed educazione ai media – non sia così differente rispetto ad altre Nazioni del globo?

TUTTE LE NAZIONI SONO COLPITE DALL’IMPATTO DEI MEDIA DA QUANDO ESSI SONO DIVENTATI COSÌ PERVASIVI NELLE NOSTRE CULTURE, INDIFFERENTI AD OGNI LIMITE FISICO. DAPPERTUTTO, IN OGNI LUOGO, LE FAMIGLIE SONO INTERESSATE DAL FATTO CHE I PROPRI RAGAZZI DEVONO ESSERE SAGGI UTENTI DEI MEDIA COSI COME RESPONSABILI PRODUTTORI DEI MEDIA. È UN INTERESSE GLOBALE PREPARARE CITTADINI PRODUTTIVI E PERSPICACI, IN GRADO DI DISCERNERE.

 

6 – Avete notate effetti positivi nelle persone che sono state coinvolte nelle attività del CML?

NEL CORSO DEGLI ANNI, ABBIAMO VISTO MOLTE PERSONE DIVENTARE APPASSIONATI SOSTENITORI DELL’EDUCAZIONE AI MEDIA. L’ESSERE IN GRADO DI CAPIRE I MEDIA, CAMBIA IL MODO DI VEDERE IL MONDO. QUANDO LA GENTE VEDE I MEDIA CON “NUOVI OCCHI” ESSA CAPISCE L’IMPORTANZA DI COMPRENDERE I MEDIA E QUANTO CIÒ CONTA NELLA NOSTRA SOCIETÀ.

 

 

7 – Quale è il vostro personale messaggio alle scuole ed ai formatori che sono invitati a collegarsi al vostro sito web?

I MEDIA GLOBALI LEGANO INSIEME LA GENTE DI TUTTO IL MONDO PERCHÉ I MEDIA RAPPRESENTANO LE NOSTRE IDEE E IL NOSTRO COMPORTAMENTO, INDIFFERENTEMENTE DA DOVE NOI SIAMO E IN COSA NOI CREDIAMO. PROPRIO PER IL FATTO CHE ABBIAMO IN COMUNE I MEDIA, NOI DOBBIAMO AVERE UNA COMUNE COMPRENSIONE DI COME LAVORA IL SISTEMA DEI MEDIA E DI COME NOI POSSIAMO RAPPRESENTARE NOI STESSI IN MODO PIÙ EFFICACE. QUESTA È LA NOSTRA OPPORTUNITÀ E QUESTA È LA NOSTRA SFIDA E NOI SIAMO LIETI DI ACCOGLIERE TUTTI COLORO CHE PRENDONO PARTE A QUESTA IMPORTANTE OPERA.

 

www.medialit.org

 

 

PREMIO CARVER 2011, IL “CONTROPREMIO” DELL’EDITORIA ITALIANA

Carver Prize is an unusual event for Italian book industry. It wants to give recognitions to works and to book contents. It’s a sort of “counter-current” contest. It intends to invite people to feel the joy and the passion in reading books. Final event is sheduled in Civitavecchia, near Rome (September 25th, 2011).

* * *

Il Premio Carver, il contropremio dell’editoria italiana, sta dimostrando a tutti che nel BelPaese si possono premiare i libri e i loro contenuti, piuttosto che nomi di autori e di case editrici. Il 25 settembre presso la Cittadella della Musica a Civitavecchia non si assisterà alla solita sfilata di autori noti, di volti televisivi o di blasonati marchi editoriali, ma di veri scrittori e di vere case editrici. Di persone che non hanno pungolato, chiesto, blandito, preteso, ma di semplici autori e le loro case editrici spesso piccolissime e sconosciute. Il segreto del Premio Carver è tutto qui. Nella forza della passione per la lettura e insieme a questo la scelta di creare una giuria segreta composta da giornalisti, editori, scrittori dei quali nessuno conoscerà mai il nome. Infatti a gennaio di ogni anno molte personalità riconosciute del mondo del libro ricevono un invito a far parte della giuria: viene richiesta la passione della lettura e il completo anonimato. Questo per evitare tirate di giacca o forzature di giudizio.

Così mantenendo la propria natura di struttura di Contropremio si è giunti alla scelta dei nomi dei finalisti delle sezioni saggistica, narrativa e poesia. La giuria presieduta da Andrea Giannasi ha voluto mettere in evidenza per questa edizione dieci libri per ciascuna sezione, decidendo di instituire anche un Premio Speciale. Tra i finalisti di questa edizione troviamo per la saggistica Letizia Chilelli, Roberto Collovati, Lucia Fiorentino, Ada Fichera, Maurizio Vecchi, Ottavia Murru, Gianni Vianello, Isaia Vitelli Davide, Gustavo Rinaldi e Fabio Negro.

Per la poesia Edoardo Olmi, Franco Prantera, Giovanni Granatelli, Kaveen A. Millarelli, Federico Romagnoli, Teresa Tricoli, Davide Dalmiglio, Silvia Venuti, Marco Sette, Barbara Grubissa.

Per la narrativa: Stefania Jade, Leonardo Bonetti, Rossana Carturan, Giorgio Celli e Costanza Savini, Lucio Schiuma, Giuseppe Merico, Veronica Tinnirello, Normanna Albertini e Fabio Baldassarri.

La giuria del Carver ha deciso che saranno premiati i primi tre libri per ciascuna sezione, con targa al primo di narrativa, saggistica e poesia. La premiazione avverrà domenica 25 settembre alle ore 17 presso la Cittadella della Musica nell’ambito del festival del libro “Un mare di lettere” che si tiene ogni anno a Civitavecchia.

Tra gli editori finalisti: Sperling & Kupfer ; Marietti; Navarra; Mursia; Edizioni Libreria Croce; Castelvecchi; Coniglio Editore; 66thand2nd; Chimienti; Robin.

Armando, Ibiskos Editrice Risolo, Edizioni Scientifiche Italiane, Bonanno, Starrylink, Bibliosofica, M. D’auria, Zedda, Controcorrente, Edizioni Simple.

Felici; Il Ciliegio; Mobydick ; Leonida; Zona; Kimerik; OnyX; Moretti e Vitali; Edimond; Kappa Vu.

 www.prospektiva.it/carver.htm

 

 

HOW TO DESIGN AND DELIVER MEANINGFUL INNOVATIONS?

 

Quantum Learning, Inc. (QLI), a research-based provider of advanced sales and marketing training programs, and Jay Elliot, author of the book “The Steve Jobs Way” http://www.thestevejobsway.com , jointly announced a licensing agreement. Under the terms of the agreement, QLI will develop and market a new training program called “Market-Leading Innovation(tm) (The path to Innovation Excellence)” which will be based on Elliot’s book.

“For the last three years, Quantum has been studying the behaviors and practices of some of the world’s most innovative market leaders and has developed a series of workshops to help senior managers, team leaders and individual contributors achieve the same success,” said Fredric Marshall, founder and CEO of Quantum Learning, Inc.

Market-Leading Innovation is a suite of research-based tools, skills and insights developed to measurably improve an organizations ability to design, build and deliver meaningful innovations. The program is designed to solve three strategic problems:

1. How do we design and deliver products/services that fundamentally reframe the rules of competition and set new standards customer value?

2. How do we take an existing organization with legacy people and systems and transform their ability to envision and execute market-leading innovations?

3. How do we create whole new categories of products/services (and hence revenue streams) that fundamentally change the future?

 “Jay worked directly with Steve Jobs for many years and understands as well as anybody on the planet how Steve Jobs and Apple consistently deliver market-leading innovations-year after year, product after product,” Marshall explained. “Steve Jobs pushed the boundaries of innovation in the tech industry by combining a unique approach to product design with masterful marketing,” said Jay Elliot, author of ‘The Steve Jobs Way.’ “Now, the book’s insight into how Steve went about orchestrating a successful product is being coupled with Quantum Learning’s expertise in achieving organizational change. It’s a perfect platform for helping large organizations execute market-leading innovations that fundamentally change the way their people interact with their customers.”

 For more information:

www.nuvelinc.com.

www.quantumlearninginc.com

 

 

 

THE ROLE OF INTUITION IN BUSINESS

Your Brain and Business: The Neuroscience of Great Leaders”: it’s a new book by Dr. Srini Pillay, who provides evidence-based research on the importance of “trusting your gut”.

Intuition—a “preemptive sense that something is happening” –occurs because our brains make up their minds with early subtle information, says Srini Pillay, M.D. In other words our brains, at a subliminal level, are capable of recognizing patterns , accurately evaluating situations and coming up with a plan.” Many leaders are highly intuitive, says Dr. Pillay, but too often struggle with how much to trust their gut reactions, and in that struggle lose something extremely valuable, both personally and professionally.  Brain science can help us understand why to harness intuition and how to do this more effectively.


Dr. Pillay’s insights are well worth paying serious attention to. A highly respected psychiatrist (Assistant Clinical Professor of Psychiatry at Harvard Medical School) and Invited Faculty at Harvard Business School, he is also a neuroscientist with 17 years of brain imaging research at Harvard as well as a successful business owner and executive coach (
www.neurobusinessgroup.com). Having closely studied the role of intuition, Dr. Pillay provides evidence-based research on the importance of “trusting your gut” in business and devotes an entire chapter to this in his new book, Your Brain and Business: The Neuroscience of Great Leaders (FT Press, 2011).
 
In the book, which is now being used as a basis for leadership development in several companies, Dr. Pillay tells the story of a client he once coached who did trust her intuition even though all factors pointed her in a different direction.  She interviewed for a senior management position with a significant pay raise, more flexibility, and more responsibility,  The Fortune 500 company wanted to hire her.  But as she walked around meeting people she detected fear and threat from the employees. With no rational reasons, just the “discomfort” she felt, she turned down the offer.  A few months later, the company had suffered a collapse that led to a significant restructuring that would have left her without a job.  As Dr. Pillay concluded, “It was fortunate she was listening to these signals from within. I think this is an excellent cautionary tale for anyone to consider.”  
 
Dr. Pillay is also the author of Life Unlocked: 7 Revolutionary Lessons to Overcome Fear (Rodale, 2010), which won the Books for a Better Life Award for Best Motivational Book for 2010 award, and in which he offers perspectives on empathy, remorse and the brain.  That book, also voted one of the top five health books for 2010 by Men’s Journal, will be out in paperback this August 30.

HISTORY LESSONS HIDDEN IN STORY OF PLAYFUL SIAMESE CATS


Elizabeth Cygan brings to life a pair of adventurous cats to help expand children’s vocabulary in “A Tale of Two Tails: The Adventures of Ben and Bel”

Two playfully mischievous Siamese cats, Ben and Bel, are on a mission to teach children some new words in “A Tale of Two Tails: The Adventures of Ben and Bel” (ISBN 1439273936). As literacy rates continue to plummet in the United States, Elizabeth Cygan aims to further educate school-aged children.
Elizabeth Cygan has undergraduate degrees in English, history and education, and graduate degrees in history, business and psychology. She has worked as a special-needs teacher and counselor in elementary schools, and writes a column in “The Sudbury Town Crier.” Cygan is married with two sons and two grandchildren.

With each chapter, Ben and Bel find themselves encountering a different crazy adventure, and Cygan hopes readers will learn throughout the journey. Whether the cats deal with a catapult or a giant catastrophe, Cygan aims for the funny felines to help readers expand their vocabulary.

Intended for readers to get more than a vocabulary lesson, “A Tale of Two Tails” also aims to provide history lessons behind Siamese cats and Old Siam, where they originated. Ben and Bel soon begin to run the house, creating all kinds of lovable trouble.
“Since I have tested and advocated for special-needs students, I’ve seen the kind of material that works for children,” says Cygan. “Right now, there’s a surplus of books that have high interest, but with low vocabulary. This book will engage them and also supply them with a wider range of words to use daily.”
Besides her two cats at home, Cygan cites the 16 countries ahead of the United States in educational achievement as her inspiration behind “A Tale of Two Tails.” The author points to studies reflecting that many students and adults find difficulty in reading simple books and newspaper articles. Cygan hopes to offer readers an educational yet entertaining tale with Ben and Bel, but also seeks to provide a tool that will help work toward the reversal of the country’s illiteracy rate.

“A Tale of Two Tails: The Adventures of Ben and Bel” is available for sale online at Amazon.com and other channels.