In 2013 Flower Council Holland and Okay! review launched in Italy the 3nd edition of “The Plant I Like” with the goal to reach new generations speaking them about the world of plants and indoor plants, improving knowledges and informations. Kids from infant to secondary schools were involved in a graphic contest about green. Schools were invited to draw plants in every technique, expressing their creativity and imagination… “The Plant I Like” outcome was better than expected. Students sent to promoters more than 4.000 drawings, confirming that the invitation launched by Okay! and Flower CouncilHolland has turned into an opportunity to look around, discover and learn about the wonderful world of plants which  offer color, comfort, serenity and well-being, to people, to environment and to homes. A commission, composed by teachers and educators, selected the best drawings. The schools received a special gift: an incredible plant named “Glowing Star in the Dark” made in Holland by Amigo Plant (http://www.glowingstarinthedark.info/). This plant shines its light through the dark nights; during the day, or in artificial light, this unusual plant stores up the surrounding light, so it can radiate a lovely glow in the dark.

The best drawings were shown during a special event which took place with a huge students participation. Green culture is one of the privileged fields of Okay! magazine. In the last 14 years, with the collaboration of Flower Council Holland, activities were promoted to create new attention and interest in young people. Thousand of kids  approached the world of flowers and plants, receiving impulse to consider the importance of green for social life and for personal well-being. And now, with these thousand of drawings, we may look at the plants through the eyes and the ears of children. But also plants have eyes and ears. Those of children.


Some interesting and beautiful winning drawings created by Italian students of “Luini-Falcone Institute, a Secondary school in Rozzano, in the Greater Milan (Italy). The drawings participated to the 5th  edition of “Friend Water Contest” a social campaign promoted in Italy by Consorzio di Bonifica della Media Pianura Bergamasca through Okay! Monthly magazine.  


Over 600 square meters of exhibition and about 10,000 works (drawings, posters, T-shirts, portfolios, cds, dvds, books, interviews, videos, board games…) These numbers define a truly extraordinary event set up at Rossini Trading Spa factory in Italy (Seriate, Bergamo) where has been displaced a selection of works  participating to “First In Safety” campaign during ten editions. This activity – the most important throughout Europe about prevention of accidents at work – is promoted by Rossini Trading Spa, Anmil and Okay! with the patronage of organizations and institutions.


The exhibition – the first in the world with this massive participation – will be opened from January 25 to the end of next May, 2013. It is curated by Marco Rossini (Rossini Trading’s Ceo) and Roberto Alborghetti (Okay! ‘s editor in chief and visual artist) with the collaboration of Erika Piazzoli and Roberto Palafreni. “First In Safety” show is an unique and unmissable opportunity to see and browse educational products made by schools across Italy on the prevention of accidents at work. It’s a chance for everyone to approach and to understand a dramatic phenomenon.

The exhibition focuses attention on a sort of “war report”: about 1,000 deads and over 775,000 injuries in Italy during 2012. But the problem affects all the so-called “civilized world”. The numbers of deathes and injuries are really impressive, often forgotten by media (which give attention to the phenomenon only in the presence of emotional or numeric high-impact tragedies). For this reason – as italian students say – it’s urgent to raise voice and the guard. Because if we don’t know, we can’t act. As stated in thousands of educational works , “prevention is the lethal weapon to stop the war bulletin” of deaths and injuries at work. It’s a question of civilization.

Primi in Sicurezza / First in Safety / The exhibition 2013

Photogallery: drawings and paintings  made by students from Istituto Scolastico “A.Straneo”, Alessandria, Italy. 


Primi in Sicurezza / First in Safety Okay! WordPress Blog

Pimi in sicurezza / First in Safety Official site

Videoclip Primi in Sicurezza / Clip about the show


by Marco Rossi

Over a thousand students from various regions of Italy have recently visited “Colors of an Apocalypse / The Decomposed Publicity Posters”, the Roberto Alborghetti exhibition going on at the impressive Aldobrandesca Fortress in Piancastagnaio, Tuscany (Italy). This extraordinary young people flow coincided with the final events of the XIV edition of “Penne e Video Sconosciuti” (Unknown Pens and Videos) a national Festival promoted by Osa Onlus and the City of Piancastagnaio (Siena). Several school delegations, from primary to high school, had the pleasure of being accompanied on a visit personally by Roberto Alborghetti, who illustrated and described aspects, contexts and realities of his artistic research.

It was a truly amazing experience which brought students into the language of a particular artistic expression. As someone pointed out, it really was a revolutionary choice to see an artist dialoguing and opening his world to the new generations. Was it also an attempt to break rules and taboos which sometimes condemn art in the usual circle of insiders? Yes, Roberto Alborghetti swam against the current, with incredible results: how many other italian art shows recorded in a few days such a high influx of young people? 

Over a thousand students entered through the halls of the impressive XIII Century Tuscany castle, touching with hand – in the true sense of the term – canvases, colors and materials. This is also an unusual way to know and living the language of art, without filters, barriers and conditionings.  

“Colors of an Apocalypse / The Decomposed Publicity  Posters” exhib presents forty artworks (paintings, lithographs, collages and three special limited-edition silk scarves) created by Roberto Alborghetti with the intriguing and fascinating language of his “Lacer/actions Project”. It’s an astonishing research which explores the surprising  world of natural signs, shapes and colors left on the walls along the streets. Students who went up to Aldobrandesca Fortress, in Tuscany, are really left open-mouthed in front of the novelty of this research, in which completely random colors, signs and forms are the key to experience emotions and  feelings.


“Colors of an Apocalypse

The Decomposed Publicity Posters”

Roberto Alborghetti Show

Aldobrandesca Fortess

Piancastagnaio, Siena, Tuscany  

Opening Time: 10 to 12.30 am/ 17 to 19.30 pm on Saturdays, Sundays and all public holidays.

For information and visits by appointment:

Tel +39 0577/784134

e-mail: info@prolocopiancastagnaio.it



On June 2012 alumni, journalists, faculty, staff and students participated in an inauguration ceremony celebrating the opening of a new academic building on the campus in Jouy-en-Josas. The ceremony was chaired by Pierre-Antoine Gailly – President of the Paris Chamber of Commerce and Industry, Henri Proglio – President of the HEC Paris Board, Chairman and CEO of EDF and Bernard Ramanantsoa- Dean of HEC Paris, in the presence of Jean d’Arthuys – President of the HEC Alumni Association and Daniel Bernard – Chairman of the HEC Foundation.

The innovative design of the new HEC Paris building was crafted by David Chipperfield Architects. The buildings give a strong visual identity to HEC, creating a new entrance for the campus that is in harmony with the existing structures. A golden gleam of anodised aluminium ‘fins’ adds a rhythm to the façade, which stretches 126 metres long. This new, elegant building extends the educational and administrative space by 9,500m². Several lecture theatres and class rooms will be inaugurated in the name of generous donors from the HEC Foundation, many of whom will be present at the ceremony today.

Worldwide competition between business schools has come to a new level’, comments Pierre-Antoine Gailly – President of the Paris Chamber of Commerce and Industry. ‘Work spaces equipped with state-of-the-art technology today constitute a must-have that both the students and the professors consider when selecting a school. The Paris Chamber of Commerce and Industry is proud to support HEC Paris’ expansion plans for the future.’

The shape of the building, with its shifted blocks, aims to create a more intimate environment for people to experience on arrival on the campus. The multi-faceted blocks naturally integrate with the surrounding buildings, and provide a series of sheltered semi-courtyards along the length of the site. By staggering the structural volumes in this way, David Chipperfield Architects has created a distinctive, human-scale feel to the space, while providing ample facilities for students and academics. Informal study areas and teaching spaces revolve around a large common hall, which serves as a ‘social collector’ and links the building with other facilities. Additionally, the impressive auditorium and other common spaces have high-specification technical treatments, to ensure excellent quality presentation facilities.

The new building is a stimulating open learning environment that encourages interpersonal interaction. Advanced information technology and telecommunications solutions facilitate the exchange of ideas among participants in different locations around the world. It provides a shimmering new façade for HEC facing the existing main campus entrance and the future expansion.

About HEC Paris

Leader in Europe, specialized in education and research in management, HEC Paris offers a complete and unique range of educational programs for the leaders of tomorrow: Masters Programs, MBA (full-time and part-time), PhD, HEC Executive MBA and TRIUM Global Executive MBA. Founded in 1881 by the Paris Chamber of Commerce and Industry, HEC Paris has a permanent faculty of 110 professors, more than 4, 000 students (37% of whom are non French) and more than 8, 500 managers and executives in training every year. HEC Paris has been ranked #1 Business School in Europe by the Financial Times since 2006.


About David Chipperfield Architects

David Chipperfield Architects was founded in 1985 and has offices in London, Berlin, Milan and Shanghai. The practice works internationally on cultural, residential and commercial projects providing full architectural and interior design, master planning, product and furniture design services for both public and private sectors. Our diverse built portfolio includes museums and galleries,

libraries, apartments, private houses, hotels, offices, master plans, and retail facilities. David Chipperfield Architects has won more than fifty national and international competitions and many international awards and citations for design excellence, including RIBA, RFAC and AIA awards, as well as the RIBA Stirling Prize in 2007, and the European Union Prize for Contemporary Architecture – Mies van der Rohe Award in 2011.



On request, some other logos drawn by students… Brands and  trademarks surround us. They besiege us. They became part of our lives. We often identify a brand with our character and style. And it’s really funny what the Holy Family Institute’s students in Comonte di Seriate (Italy) did. They enjoyed to play with their names drawing internationally known brands graphs. Leaded by their Professor mrs. Falconi, students drew their names according  to some companies brand design (Disney, Lacoste, Nike, EstaThe)whose trademarks are around us. It was a compelling game which  became a  good exercise in observation too.


Ecco ancora alcuni nomi disegnati secondo la grafica di celebri logo internazionali… I marchi ci circondano. Ci assediano. Son entrati a far parte della nostra vita. Spesso, in un marchio ci riconosciamo, con il nostro carattere e con il nostro stile. Ed è simpatico quello che hanno fatto gli studenti dell’Istituto Sacra Famiglia di Comonte di Seriate (Bergamo) che si sono divertiti a rivestire i propri nomi con i tratti grafici di noti marchi di prodotti. Sotto la guida della docente prof.ssa Falconi, gli studenti hanno proposto i loghi di società multinazionali i cui, marchi, sono sotto gli occhi di tutti ( tra gli altri, Disney, Lacoste, Nike, EstaThe). Un irresistibile gioco che si è trasformato anche in un bell’esercizio di osservazione.  



For the past 3 years, College Battle (“CB”) has grown organically in the college market with the creation of an unprecedented music and entertainment platform.  This includes the national College Battle of the Bands competition which has awarded over $250K in prizing to top student musicians to date, and the Textbooks & Tickets Tour (“T&T”) produced with Chegg, the only free concert series exclusively for college students featuring artists such as T-Pain, Avicii, Big Boi of OutKast, Dev, Chiddy Bang, MNDR, Big Sean and many more.  The company’s year round activity provides a unique solution to the college entertainment vertical by reaching one of the most influential portions of the youth media market and economy which represents over $60 billion of spending capitol annually.

Over the course of 2011, CB visited more than 43 campuses to reach a student population of over 1.25M and garner 10M+ impressions online. Additionally, thousands of student musicians competed in the national College Battle of the Bands competition with the national finalists getting an opening slot on a T&T show. 

2012 plans include an expanded College Battle of the Bands competition (now simply known as College Battle) this spring and summer and the largest T&T Tour launch to date in August to reach over 20M college impressions, with intimate brand integration offered to sponsors and partners throughout.

College Battle is the brainchild of young music entrepreneurs Evan Shapiro and KamranV, along with Dan Costa of Campus MovieFest.  In 2007 they decided to put their passion for music and business to the test and create a college brand which not only has gone on to exceed any projections in the way of attendance and sheer numbers, but has become the catalyst for other brand extensions to a unique demographic with tons of spending power – the college student.

With the industry continuing to evolve and the world of new media heightening the opportunities for immediate satisfaction, they both knew that they had a chance to create a powerful brand.  Given the age of information exchange and collective experiences, they were convinced that they could create a leading college music brand while also discovering new  innovative talent that could otherwise go unnoticed in the crowded world of digital downloads, music promotion and emerging artist opportunities.  It was then that College Battle began to form into what is now a national tour and music competition with major sponsors.  In only a few short years they have succeeded in securing such high level partners as Chegg, GRAMMY U®, T-Mobile and others and have filled venues and college campuses around the country in what has became an unprecedented and energetic brand concept that continues to grow exponentially each year.  The College Battle competition is at the forefront of artist discovery and responsible for helping to discover popular acts that go on to secure recording contracts such as Mike Posner (Duke), Local Natives (Pepperdine) and Rozzi Crane (USC) who was just signed by Adam Levine of Maroon 5 fame and now featured on the current Hunger Games soundtrack.

This spring, College Battle launches its fourth year of competition in April.  The 2012 events bring an exciting new regional format with intimate brand integrations, a projection of 300K unique college voters and thousands of music artist participants as well as celebrity judges and a national public relations firm focusing on national exposure for the company.

Brands are constantly trying to find new ways to market to this key demographic but they usually loose sight of the new current trends and have a hard time staying ahead of the curve.    College Battle took one of the strongest cultural identifiers to college students – music – and are making it a lifestyle brand.  Through the current music market, CB has successfully found a way to stay ahead of the curve and market to college students in an organic and comfortable way and effectively give them something they can’t live without – their favorite music and an unforgettable college experience where they connect with artists themselves and other like-minded students. College Battle is the perfect strategy for the college entertainment vertical and is consistently finding new ways to provide meaningful event experiences for brands, students and artists alike.

In 2012, College Battle hits the road once again to make its mark in 40+ college markets across the United States.  Having renewed agreements with major sponsors Chegg and GRAMMY U, College Battle and the Textbooks & Tickets Tour will launch the new season with a special edition Textbooks & Tickets Tour date in Hamilton, NY with a one-of-a-kind performance by college-favorite artist Avicii on 4/20.  College Battle and Textbooks & Tickets events follow in all major markets throughout 2012, including the company’s first ever fashion and runway show integrations into select music events. 

Additional 2012 partnerships are being added.  Partners will reap the rewards of unique interactive on-campus and event experiences with college students who will aim to become natural ambassadors for the brand. In a world where money is tight, marketing is crowded and demographics are split, the high energy music enthusiasts at College Battle have created a brand which has now stood the test of time and has the history to continue to prove itself as one of  the key college brands in the nation.


COLLEGE BATTLE 2012 Promo: http://youtu.be/hMENdZPFGNE 

USC Back-to-School Promo: http://youtu.be/2UzNbzJUtNk



Caroline Galloway | M2M PR



Matthew Hallman | M2M PR



Julia Henry | College Battle