FROM THE BIRTHPLACE OF SHAKESPEARE A NEW INITIATIVE TO REVOLUTIONISE THE WAY THE LEGENDARY PLAYWRIGHT IS TAUGHT

 William Shakespeare

Teachers in Singapore are being supported to change their approach to teaching Shakespeare by adopting techniques used by actors and directors as part of a pioneering new project from the UK’s Royal Shakespeare Company (RSC) and the University of Warwick that aims to transform classroom experiences of Shakespeare. According to research undertaken by the RSC and the British Council up to 64 million children across the world learn about Shakespeare’s plays, but for some it is not the life enriching experience it could be.

The RSC, based in Shakespeare’s birthplace in Stratford-upon-Avon, Warwickshire, UK, has teamed up with Warwick Business School, which is part of the University of Warwick, UK, to change that. Together, they have produced a one-stop shop online professional development programme, called Teaching Shakespeare, that holds a treasure trove of materials including over 100 films featuring modelled lessons and interviews, with leading RSC directors and practitioners along with academics from the University of Warwick. This ground-breaking programme provides teachers with the essential skills and knowledge to develop active, drama-based approaches to teaching Shakespeare in their classrooms.

Encouraging students to get up on their feet and actively explore Shakespeare’s plays has already brought the text to life for thousands of youngsters in Britain through the work of the RSC’s Education department. This new online learning platform, created by the RSC and Warwick Business School will be able to reach millions more globally.

Now Warwick Business School Professor Jonothan Neelands is travelling to Singapore to show at first-hand how these teaching methods can not only improve children’s understanding of Shakespeare, but boost their self-confidence and communication skills as well. Professor Neelands will be holding a workshop from Saturday March 16 to March 20 at the Singapore Repertory Theatre.

Our humble ambition is to transform how Shakespeare is taught across the world,” said Professor Neelands, who is a National Teaching Fellow and Chair of Creative Education at Warwick Business School. “We find that the best way to encourage young people to develop a joy in reading Shakespeare is through getting them up on their feet, moving around, speaking the words and making the choices that actors do. The RSC’s research has shown that this approach is more likely to lead to a lifelong love of Shakespeare rather than sitting around in class and reading dusty books.”

Jacqui O’Hanlon, RSC director of education, said: “We know there is a global community of teachers that are passionate about teaching Shakespeare and who want to explore new ways of teaching in order to unlock language, inspire learning and release imagination in students of all ages. “We hope to reach thousands of teachers through our new online programme and in doing so transform classroom experiences of Shakespeare for all kinds of learners. We hope that Teaching Shakespeare enables both teachers and their students to enjoy and achieve more together in their Shakespeare work.”

English eight year-old Ben now ranks Shakespeare alongside the most exciting things in the world after taking part in one of the RSC’s classes. The Stokeinteignhead Primary School pupil said: “My dad said Shakespeare was boring, but he’s got it wrong! I’m gonna tell him about Hamlet. It’s got murders and ghosts and castles and stuff and that’s not boring.”

At Honley High School in Holmfirth in West Yorkshire, UK, teachers said: “Over 93 per cent of students were ambivalent or vehement in their belief that Shakespeare was not fun. After using theatre-based teaching over 79 per cent of students saw the study of Shakespeare as fun.”

And Lillian, a London primary school teacher in the UK, said: “After using practical approaches to Shakespeare we found the writing levels of pupils in a highly disadvantaged class had improved considerably: 86 per cent were now on target to achieve level four in their SATs. Before the Shakespeare teaching unit, only 53 per cent were on target.”

Australian teacher Kate Walsh, of Toowoomba in Queensland, said: “I teach at Harristown State High School. Studying with both the University of Warwick and the Royal Shakespeare Company has been a fantastic experience. Working within a global online classroom with great resources and supportive staff has developed my pedagogy, helping bring Shakespeare to life in a number of ways.”

Professor Neelands has given Teaching Shakespeare workshops at The Singapore Repertory Theatre from March 16 to 20.

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To visit the Teaching Shakespeare website go to http://www.teachingshakespeare.ac.uk/

STREAMS OF COLORS: IMAGE #5 FROM “THE SPRING WINGS” LACER/ACTIONS SERIES

 

Till next sunday April 1, I’m glad to share a special preview of a seven images series that I titled “The Spring Wings”. The whole series will be followed and concluded by a videoclip in which I’ll show a “live view” of that incredibile billboard from which I’ve made my artworks.

I think it’s one of the most astonishing torn posters I ever seen so far during my long research about ripped ads and urban signs. It was located in Lecco, a beautiful town on Como Lake (Italy). The incredible actions and re-actions made by time, weather and environmental conditions (rain, light, smog, humidity…) produced a capturing and harmonious mash-up of colors and shapes. I really had the luck to be in the right time in the right place… (in the following days the billboard was covered with new publicity posters).

The huge and whole torn paper advertising showed me pre-existing images that were crushed and de-structured in thousands of particles which presented fascinating colored streams and waves dancing on a completely white background. The various sections of the torn poster reminded me suggestions about springtime colors…as we may see also in the 4th image of the series.

ABOUT MY “LACER/ACTIONS ART PROJECT”

LaceR/Actions”is a multidisciplinary project and research about urban signs and landscapes, especially concerning the apparent chaos of ripped papers from billboards and advertisings diplays. I have so far collected more than 35.000 images. Impressed by photocamera and transferred on canvas, reproduced on lithographs or textiles (as pure silk), or scanned in a video clip, the details of torn posters give new life to paper lacerations. I think in the lacerated advertisings is recognizable the “unwrapped” city, self-destroying in the messages, self-regenerating and self-reproducing in new visual elements, often contradictory, dissonant, discordant, but still surprisingly vital. 

Some “Lacer/Actions” artworks were published in a booklet-portfolio: Pics of torn (publi)city”.  In July 2010, thirty thousand people visited my show “The Four Elements of LaceR/Actions” during the three days exhibition at Oriocenter (Milano Bergamo Orio Airport, Italy).Myartworks are also taking part of experiences about sensorial and emotional perceptions (sinestesys) concerning kinesiologic tests. In October 2010 I participated to “Parallax AF” in London (La Galleria, Royal Opera Arcade). One of my artwork will be kept at the new Contemporary Art Museum will open next September in Marche region (Italy). The next big Lacer/actions Show will take place in the enchanting XIII Century Rocca Aldobrandesca, an incredibile fortress in Tuscany (Monte Amiata, Piancastagnaio, Siena, Italy) from September 27 to November 4, 2012. An “The End of The World” event…  

R.A.

© Roberto Alborghetti

HEALING IS AN ART… AND ART IS AN HEALING

Italy, Meeting & Workshop: “Can an artwork play a “therapeutical” function?”

 

I already posted some articles and clips about art and healing themes. And people seemed to appreciate them (and my “Lacer/actions” images too, that art critics love to define a sort of psycho-artworks). So, I want to point out an event about these arguments. “The work of the artist and his mental health” is the title of a workshop will take place in Bologna (Italy) – at Accademia di Belle Arti, Via Belle Arti 54, Department of Communication and Art Education – on February 28, 2012. The event is promoted for the presentation of Roberto Cascone ‘s book ArTherapy. Cured by contemporary art”. The workshop is divided into three parts. In the first one Roberto Cascone will present his artistic career as a result of a mixture of everyday life and psychological problems, cause of difficulty in social relationships and at the same time incentive of creativity and professional ambitions.

The artist, who is also journalist and writer, will focuses on failures and errors, and he will show entirely or partially wrong works and operations. This chronicle of the “negative” aspects has a critical function for the artist status. It is a sort of preparation for the central part of the meeting dedicated to “ArTherapy. Cured by contemporary art” book. It was published at the end of 2007 (now out of print) and  realized since 2001 with the help of Nadia Lenarduzzi, psychologist, and Monika Redin, art director.

The question that underlines this research is concerning the function of art and a reflection on the identity and role of the contemporary artist: can an artwork play a “therapeutical” function in social and politic life?

The workshop will end in early afternoon, when participants will be invited to produce artistic ideas inspired from their psychological and existential problems. Their ideas will be a gift to some artists who have not  been yet successful (if the idea will be trasformated in work, the donor will be thanked with a courtesy formula).

 Workshop and presentation of the book are organized by prof. Maurizio Giuffredi for the teachings of the Psychology of Art and History and models of art therapy, in collaboration with Association ZeroGiKappa for the social art promotion, the International Association for Art and Psychology (Bologna), the Psicoart magazine.

 For more information:

rafirstagency@gmail.com

Related post:

CLIP: ART IS A FORM OF HEALING/PILLAY-ALBORGHETTI

L’ARTE PUO’ AVERE UNA FUNZIONE “TERAPEUTICA”?

Ho già postato clips e note sull’arte come forma di cura. E tanti amici bloggers, tra i visitatori (già a quota 23.000) del mio WordPress, hanno apprezzato e commentato, sollecitati anche dalle immagini del mio progetto “Lacer/azioni”. Segnalo dunque volentieri che presso l’Accademia di Belle Arti di Bologna, via Belle Arti 54, Dipartimento di Comunicazione e Didattica dell’Arte, martedì 28 febbraio 2012 (ore 11 in aula lunga LSI2) è in programma uno workshop e la presentazione del volume di Roberto Cascone, “ArTherapy. Curarsi con l’arte contemporanea”. Workshop e presentazione del volume fanno parte del ciclo di incontri organizzati dal prof. Maurizio Giuffredi per gli insegnamenti di Psicologia dell’arte e Storie e modelli dell’arte terapia, in collaborazione con l’Associazione per la promozione sociale dell’arte ZeroGiKappa, l’International Association for Art and Psychology – sede di Bologna, la rivista Psicoart.

Il workshop, intitolato “Il lavoro dell’artista e la sua igiene mentale”, è articolato in tre parti. Nella prima Roberto Cascone presenterà il proprio percorso artistico, portato di un intreccio tra vita quotidiana e problemi psicologici, causa di difficoltà nelle relazioni sociali, da un lato, dall’altro stimolo di creatività ed ambizioni professionali. L’artista, che è anche giornalista e scrittore, metterà l’accento su fallimenti ed errori, mostrerà opere ed operazioni del tutto o in parte sbagliate. Questa cronaca del “negativo” ha una funzione critica e paradigmatica della condizione dell‘artista, propedeutica per parlare, nella parte centrale dell’incontro, di “ArTherapy. Curarsi con l’arte contemporanea”, libro-manuale pubblicato alla fine del 2007 (oggi esaurito), realizzato con la collaborazione fin dal 2001 della psicologa Nadia Lenarduzzi e dell’art director Monika Redin.

La domanda che sta alla base di questa ricerca riguarda la funzione dell’arte e quindi una riflessione sull’identità e sul ruolo dell’artista contemporaneo: l’opera d’arte può avere una funzione “terapeutica”, sociale e politica? Nel corso della presentazione, inoltre, si parlerà di “Trecentosessantaseigiorni“, opera dell’artista Nello Teodori ispirata all’anno bisestile, quindi verrà mostrata una breve fiction degli attori Pier Paolo Paganelli e Marco Mezzetti, che, autonomamente, hanno interpretato alcuni esercizi del libro trasformandoli in gag comiche. Il workshop si concluderà nel primo pomeriggio, quando i partecipanti saranno invitati a produrre idee artistiche a partire da propri problemi psicologico-esistenziali, con l’obiettivo, tra gli altri, di donarle ad artisti che non hanno ancora avuto successo (nel caso vengano realizzate il donatore sarà ringraziato con la formula del courtesy). L’incontro è inserito in un ciclo di eventi  a tema tra i quali la conferenza di Rebecca Luciana Russo (giovedì 23 febbraio ore 10,30-12,00 in aula magna) intitolata “VideoInsight®. Curare con l’arte contemporanea”.

Per informazioni:

rafirstagency@gmail.com

Tel. 3487231023

Related post

CLIP: ART IS A FORM OF HEALING/PILLAY-ALBORGHETTI

PUPILS VOICES TRY STOPPIN’ THE MASSACRE OF ACCIDENTS AT WORK

 

 Yesterday it was one of the busiest days for this blog. People were really struck by “Mydaddy” clip which focuses attention on the dramatic “war report” about a year (2011) of accidents at works in Italy (1,170 deads and over 775,000 injuries). The problem affects not only Italy, but all the so called “civilized world”. The numbers of deathes and injuries are really impressive, often forgotten by the media themselves, who give titles to the phenomenon only in the presence of emotional or numeric high-impact tragedies.

For this reason it is urgent to raise voice and the guard. Even with a message. How “Mydaddy” clip does. The videoclip supports “First in Safety”, an Italian social campaign for the prevention of accidents at work which invites schools – and young people – to confront the problem. This campaign – at its 10th edition – is promoted by ROSSINI TRADING Spa, ANMIL (the italian Association for injured people) and OKAY! monthly magazine. It’s unique in Italy and Europe and maybe in the global world (at least for continuity, originality and effectiveness).

“Mydaddy” videoclip was conceived and produced by Roberto Alborghetti, reporter, writer and visual artist, with the participation of talented students of the second class of the Primary School “P.Mazzi” in Piancastagnaio (Siena). Uploaded on YouTube and VodPod– also in special version with English subtitles – and shared by multiple sites, the clip has become a sort of original spot not only for “First in Safety” campaign, but also for its aim to support the prevention message. Disarmingly simple yet remarkably effective, the video was made at the end of an educational workshop.

The pupils produced drawings on school safety and discussed about workplace injuries that involved mom and dad (from here the title). The clip – made in collaboration with the School Institute in Piancastagnaio, the Municipality of Piancastagnaio (with the major Fabrizio Agnorelli) and Osa non-profit organization (with President Nicola Cirocco) – is an original document on what school may and must do about prevention of accidents at work. As stated in the videoclip final message, “prevention is the lethal weapon to stop the war bulletin” of the deaths and injuries at work.

 

 

English Edition :

 

http://vodpod.com/watch/15988056-mydaddy-wounded-so-much?u=robertoalborghetti&c=robertoalborghetti

 

http://youtu.be/9BWd4Ll-KQw

 

 

Versione Italiana – YouTube link :

http://youtu.be/6DMWmluQauo

 

 

WORDS WRITTEN BY BLINKINGS: THE “UPSETTING POETRY” OF ROBERTO FABBRINI, AFFECTED BY ALS

 The incredible story of a poet and theater director who is living together with the Amyotrophic Lateral Sclerosis.

 

Words that come from blinkings. Words that take life and form from the soul’s deepest places. Words that flow from pain and from days, months and years marked by a terrible disease, the ALS, Amyotrophic Lateral Sclerosis. And this three letters word ironically and provocatively stands on the cover of a recent book by Roberto Fabbrini, edited by non-profit organization Osa and published by Fondazione Alberto Colonnetti. Its title is “Cantata in Sla Maggiore” (“Cantata in Major ALS”).

The book also collects the previous works that Roberto Fabbrini had published since 2006/2007: “Le ombre lunghe della sera” (“The evening’s long shadows”), “Controcanto” and “Il respiro degli angeli” (“The breath of the angels”) . The 256 pages tell – in the harsh, cruel, atrocious and vehement poetry language – the human journey of Roberto Fabbrini. Born and living in Abbadia San Salvatore (Siena, Italy), writer and theater director, lover of life and art, since 2004 Roberto is living together with ALS, a disease that attacks and destroys the motor neurons which determine the muscles movement. The book follows the same progressive “way” of Roberto, who at the beginning was still able to compose on the laptop keyboard, moving hands and fingers. Then, the progression of disability, up to total paralysis, pushes Roberto to communicate only with his eyes: special pc sensors “translate” blinkings in written words.

The eyes are the only body part that is resistant to paralysis. And the eyes become the filter, the special screen, from which Roberto’s life passes and flowes. Roberto is spectator and protagonist at the same time. A book, this one, that displaces us. It catches us off-balance. It throws us in the row of those thoughts inevitably ending in silence. Faced with searing poetry of Roberto Fabbrini – rooted in the devastation of a disease that takes away everything but the awareness and lucidity to be – there’s nothing to say, there is nothing to comment, there is nothing to whisper.

We only need the silence. The real, dark, deep, mysterious and deafening silence. The true silence, which is also expressed through the wonderful photos accompanying the poems; the images were taken by my fellow photographer Andrea Fabbrini (he’s Roberto son).

It’s only in the silence that we can hear Roberto Fabbrini’s cry. A chilling, hard, upsetting and poignant cry, which echoes from page to page. A cry that creates pain. A suffering voice that creates a “controcanto”. These are the thoughts that the great Italian author Andrea Camilleri wrote introducing “Controcanto” chapter: “I was really striked by the term “contro” (it means “against”, in Italian). In Roberto Fabbrini condition, being “against” could easily and perhaps naively be interpreted like to be “against” his illness, his misfortune, as poet Leopardi says. But the amazing thing it is that – thanks to this “against” – Roberto lyrically got rid of prisons of his body and he was able to draw, from this experience, a positive message for everyone. “

It’s true. Though he’s imprisoned in his ALS disease – relentless and inexorable disease – Roberto Fabbrini screams his humanity as a free man. A scream without a voice. A scream that has the lightness of an eyelid beat. A scream that leaves us stunned and, for this, even more conscious.

Roberto Alborghetti

“CORRIERE DI SIENA” newspaper has published (Decembre 11, 2011) ROBERTO ALBORGHETTI’S article dedicated to ROBERTO FABBRINI ‘s POETRY

IL CORRIERE DI SIENA (11 dicembre) ha pubblicato l’articolo di Roberto Alborghetti dedicato a Roberto Fabbrini

PAROLE SCRITTE CON LE PALPEBRE: LA SCONVOLGENTE POESIA DI ROBERTO FABBRINI, PARALIZZATO DALLA SLA

Parole che nascono da un battito di palpebre. Parole che prendono vita e forma nei mendri più profondi dell’anima. Parole che sgorgano dal dolore, dai giorni, dai mesi e dagli anni di una malattia, la SLA, sclerosi laterale amiotrofica. Ed è proprio alla SLA che queste parole si collegano, fin dal titolo – “Cantata in SLA Maggiore”– che campeggia ironicamente e serenamente provocatorio, sulla copertina di un recente volume di Roberto Fabbrini, curato da Osa Onlus ed edito dalla Fondazione Alberto Colonnetti. Un libro che raccoglie anche i precedenti volumi che Roberto Fabbrini aveva pubblicato a partire dal 2006/2007: “Le ombre lunghe della sera”, “Controcanto”, “Il respiro degli angeli”.

Le 256 pagine raccontano, con il linguaggio della poesia – cruda, crudele, atroce e veemente – l’itinerario umano di Roberto Fabbrini. Originario e residente ad Abbadia San Salvatore (Siena), scrittore e regista teatrale, innamorato della vita e dell’arte, Roberto dal 2004 convive con la SLA, malattia che aggredisce e distrugge i motoneuroni che determinano il movimento dei nostri muscoli. Il volume segue progressivamente lo stesso “cammino” di Roberto, che all’inizio riesce ancora a comporre sulla tastiera del computer, muovendo mani e dita. Poi, la progressione dell’infermità, fino alla totale paralisi, spinge Roberto a comunicare solo con lo sguardo, percepito dai particolari sensori di un pc che “traducono” in parole scritte i battiti delle sue palpebre. Gli occhi sono l’unica parte del corpo che resiste alla paralisi. E gli occhi diventano il filtro, lo schermo speciale, da cui passa e transita la vita di Roberto, spettatore e protagonista allo stesso tempo.

Un libro, questo, che spiazza, che prende in contropiede, che scaraventa nel girone di quei pensieri che inevitabilmente si concludono nel silenzio. Di fronte alla lancinante poesia di Roberto Fabbrini – radicata nella devastazione di una malattia che toglie tutto, ma non la consapevolezza e la lucidità di essere – non c’è nulla da dire, non c’è nulla da commentare, non c’è nulla da sussurrare.

Serve solo il silenzio, quello vero, cupo, profondo, misterioso e assordante, come è solo il vero silenzio: lo esprimono anche le stupende fotografie che accompagnano le composizioni poetiche, immagini fotografiche scattate dall’amico Andrea Fabbrini, figlio di Roberto. Ed è solo nel silenzio che possiamo udire il grido di Roberto Fabbrini: risuona di pagina in pagina, agghiacciante, duro, sconvolgente e struggente. Un grido che è dolore e crea dolore. Un grido che si fa canto e controcanto, appunto. Giungono a proposito le parole dello scrittore Andrea Camilleri che nella prefazione a “Controcanto” scrive: “Questo “Controcanto” mi ha veramente colpito. Mi ha colpito proprio il “contro”. Nelle sue condizioni il contro potrebbe facilmente e forse ingenuamente essere interpretato come un “contro” verso la sua malattia, la sua sfortuna alla Leopardi, diciamo. Invece la cosa sorprendente è proprio che grazie a questo “contro” si è riuscito a sbarazzare liricamente delle sue prigioni corporee ed è riuscito a trarre da questa esperienza un messaggio positivo per tutti.”

E’ vero: pur imprigionato nella malattia – una malattia implacabile ed inesorabile – Roberto Fabbrini urla la sua umanità di uomo libero. Un urlo senza voce. Un urlo che ha la levità di un battito di palpebre. Un urlo che ci lascia attoniti e, proprio per questo, anche più coscienti.

Roberto Alborghetti

Se vuoi, puoi lasciare il tuo messaggio per Roberto Fabbrini.

 

 

PREVIEW ON TEXTILE DESIGN TRENDS FOR FASHION 2013

I recently visited friends Lucia and Bruno at Bruno Boggia Disegni Studio in Como. And I immediately jumped in the future and in a sea of colors. Textiles designer Bruno and his daughter Lucia, together with their staff, are workin’ hard on fashion future trends ventures. Indeed, the gaze is fixed on the spring and summer 2013 (yes, 2013, it’s not a mistake). I had the way to take a look at textile products for future collections. It’s still the color to dominate.

In this post I give a “première vision” about these extraordinary designs that later we’ll see – transformed in dresses – on the next catwalks. We may to admire the extraordinary combination of colors, the geometry association and the relaunch of floral themes.

Bruno Boggia Disegni has returned from a positive season. He has received great attention at the Paris Salon Indigo (September) and renewed acclaim to ComoCrea (last October).

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RELATED ARTICLE: FASHION TRENDS 2014 / “THE RHYTHM OF THE SEASONS”:

https://robertoalborghetti.wordpress.com/2012/06/01/textile-design-fashion-trends-2014-a-special-preview-the-rhythm-of-the-seasons/

* * *

ABOUT ROBERTO ALBORGHETTI SILK SCARVES CREATED WITH BRUNO BOGGIA:

https://robertoalborghetti.wordpress.com/2012/06/04/turning-trash-into-artistic-silk-scarves-watch-the-video/

I made a videoclip (Design is Life) about Bruno Boggia Disegni; I’ve posted it at YouTube and Animoto. Here the links:

http://youtu.be/CemREj3-vM0

http://animoto.com/play/GIG9p1DhLL0j1WJ9iAnyQw#

 http://brunoboggiadisegni.wordpress.com/

 

BRUNO BOGGIA DISEGNI: ANTEPRIMA SULLE TENDENZE DEL 2013

Presso lo Studio Boggia Disegni di Como si respira aria… di futuro. Bruno, Lucia e le loro collaboratrici, hanno già gli occhi puntati sulle tendenze prossime venture. Anzi, lo sguardo è fisso sulla primavera estate del 2013. Abbiamo avuto modo di dare uno sguardo ai tessuti prodotti per le prossime collezioni. E’ ancora il colore a dominare.

In questo “post” offriamo una “prima visione” di questi straordinari tessuti che prenderanno poi corpo nei capi di vestiario in preparazione per le passerelle. Ci sono da ammirare lo straordinario abbinamento delle tinte, l’accostamento delle geometrie ed il recupero (o la valorizzazione) del tema floreale.

Bruno Boggia Disegni è reduce da una stagione positiva. Ha ricevuto grande attenzione al Salone Indigo di Parigi (settembre) e rinnovati consensi a ComoCrea (lo scorso ottobre).

Guarda il clip “Design is Life” dedicato a Bruno Boggia Disegni:

http://youtu.be/CemREj3-vM0

http://animoto.com/play/GIG9p1DhLL0j1WJ9iAnyQw#

MILAN, THE 2nd MASTER IN MENSWEAR: TRAINING THE TALENTS OF THE FUTURE

 Istituto Marangoni and Ermenegildo Zegna together again to form the menswear talents of tomorrow.

 

 Istituto Marangoni, the prestigious fashion school founded in 1935, and Ermenegildo Zegna Group, the luxury menswear brand founded in 1910, two among the most reputed players in the world of Italian fashion, have renewed their commitment to training emerging fashion designers and inaugurated the second edition of the Master in Menswear at the Milan campus. From the common didactic purpose of two Italian fashion leaders comes the desire to offer a high level specialisation course, delivering the best educational and practical preparation in response to the constant evolution of contemporary menswear style.

The course includes a thorough analysis of the menswear industry, focusing on the various stages of production process until acquiring a clear overview of: the concept of suits, outerwear and shirts, the structure of the collection and the packaging of the product through to its distribution. An important asset for the Master will be the participation of top managers and creative directors from Ermenegildo Zegna group. In this second edition, they will once again share with students their precious professional experience in product management, style and retail. I am honoured and proud that the Ermenegildo Zegna Group has agreed to join us in this important project, for the second year in a row – said Roberto Riccio, Group Managing Director of Istituto Marangoni – Our school has always been committed to training the talents of the future, and is the only Italian school able to provide a concrete response, with expertise and timeliness, to the specific requirements of the menswear industry, by training future professionals who are capable of understanding and interpreting with personality the menswear universe and its trends. I am sure that the involvement of the Ermenegildo Zegna Group will help us strengthen the excellence of our training and will provide students with know-how of the highest level of professionalism within the menswear industry.”

The Master will deal with all aspects of menswear collections, from formal and upper casual with Ermenegildo Zegna and fashion with Z Zegna to urban with Zegna Sport. It will give students the opportunity to explore freehand and digital drawing techniques, modelling and learn how clothing is made, from the simplest to the most structured garments. It will also cover all the topics concerning product management and production flow administration.

Once again in this second edition, students will be confronted with stimulating creative projects, inspired by the Group’s different brands, and they will have the possibility to visit the company’s production sites for fabrics, knitwear and ready-to-wear garments, the headquarters and the Zegna showroom in Milan. The special guest present in the jury which will identify the best student comes from the media: Michele Lupi, Editor in Chief of “Rolling Stone” magazine, who will bring a fresh, cross-cutting perspective on the style and creativity of the students. The Menswear Award will be delivered to the best course participant, selected according to Zegna and Istituto Marangoni criteria, who will be offered a 3-month internship within one of the brands and, as in the previous edition, will have the opportunity to participate in the organisation of Zegna fashion show in June 2012 in Milan.

Benedetta Zegna, Ermenegildo Zegna’s Talent Management Director, who attended the opening ceremony for the course at Istituto Marangoni, stated: “The decision to continue to support this wonderful initiative is motivated by the quality of the educational offer of Istituto Marangoni and especially of the projects undertaken by the students. The selected talents are bringing ideas and a fresh look to the company’s creative teams.

An important aspect, which we continue to explore in the Master’s program, involves visits to our Group’s production sites, which allow students to feel the extreme quality of the fabrics and products first hand, and to understand the centrality of detail as a key factor for that perfect blend of craftsmanship and technological innovation that is typically Italian.

The idea of inviting Michele Lupi to serve on the jury comes from the desire to give voice to an outside perspective, through the eyes of a man engaged in different environments, always characterised by attention to emerging trends and emerging signs of style.”

The Master began on October 3rd, 2011 at the Milan campus, will last 8 months and includes 7 classes of 2h30 a week. The lessons will be taught in Italian with a simultaneous English translation.

 

MASTER IN MENSWEAR

Limited number (20 places available)

Beginning

October 3rd , 2011

Study Program

  • Menswear Design

  • Fashion Graphics

  • Fashion Panorama

  • Fashion Industry Analysis

  • Research Method

  • Product Management

Attendance

7 lessons per week – 2h30 each

Duration

8 months

Admission Requirements

– A portfolio that demonstrates the candidate’s creative and drawing abilities

– A detailed professional and educational CV that includes: degree or diploma certificate with the final mark awarded

– 100 word cover letter describing professional aims and aspirations and clearly putting forward the reasons and motivation for wanting to participate in the Master’s program

– At least one references letter from an employer or teacher

– Knowledge of Italian or English language

To be admitted to the master, candidates must attend an orientation interview and submit the application form, provided during the interview or downloadable from www.istitutomarangoni.com duly completed.

 

ABOUT ERMENEGILDO ZEGNA

Ermenegildo Zegna Group is a leading maker of luxury menswear and one of the most highly renowned enterprises in Italy. It was founded in 1910 in Trivero, in the Alpi Biellesi, by the young entrepreneur Ermenegildo Zegna, who started to produce some of the finest and most highly prized fabrics in the world. The Company is now led by the 4th generation of the Zegna family. By the end of the ’90s the Group had completed its verticalization strategy and created a global luxury brand that makes fabrics, clothing and accessories and is focused on retail business (mostly through directly operated stores). The Group is a pioneering force in opening up emerging markets. In 2010, it celebrated its first centennial, marking 100 years of industrial excellence. Today it has 570 single-brand stores, of which 300 proprietary, in 80 countries, with consolidated sales of euro 963 million in 2010.

 ABOUT ISTITUTO MARANGONI:

Istituto Marangoni was founded in 1935. It now has three generations of students to its credit and has launched over 35,000 professionals, including some of the most important names in international fashion, such as Domenico Dolce, Franco Moschino, Rodolfo Paglialunga, Umit Benan, Alessandro Sartori, Francesco Russo and many others. Istituto Marangoni’s mission has remained the same: to create professionals for the fashion and design industry, people with solid knowledge and know-how, creativity and an understanding of the needs of business. Istituto Marangoni now has 2,400 students from 92 countries. It has three campuses in the capitals of international fashion, design and creativity (Milan, Paris and London) providing 3-year courses, Master’s courses and 1-year courses at all levels.

 

 MASTER IN MENSWEAR: LA MODA FORMA I TALENTI DI DOMANI

 Istituto Marangoni ed Ermenegildo Zegna nuovamente insieme per formare i creativi della moda maschile di domani. Partita la seconda edizione del prestigioso Master in Menswear nel campus di Milano

 L’Istituto Marangoni, scuola di moda nata nel 1935, e il Gruppo Ermenegildo Zegna, brand del lusso maschile fondato nel 1910, due importanti realtà del mondo della moda italiana, hanno rinnovato il proprio impegno nella formazione dei creativi emergenti inaugurando la seconda edizione del Master in Menswear nel campus di Milano.

Dalla comunione di intenti di due eccellenze della moda italiana è nata la volontà di proporre un corso di specializzazione di alto livello, in grado di offrire agli studenti la migliore preparazione didattica e pratica per rispondere alla costante evoluzione dello stile maschile contemporaneo.

Il Corso prevede un’approfondita analisi del settore dell’abbigliamento uomo, declinata nello studio delle differenti fasi del processo produttivo fino all’acquisizione di una chiara visione di insieme: dal concetto di abito, capo spalla e camicia, alla struttura della collezione, dal confezionamento del prodotto alla sua distribuzione. Importante atout del Master sarà l’intervento di manager e direttori creativi del gruppo Ermenegildo Zegna che – anche per questa seconda edizione – testimonieranno agli studenti la propria esperienza professionale nell’ambito del prodotto, dello stile e del retail, trasferendo loro contenuti essenziali, che solo il mondo del lavoro è pienamente in grado di mettere in campo.

Sono onorato e orgoglioso che il Gruppo Ermenegildo Zegna abbia accettato di unirsi a noi in questo importante progetto, per il secondo anno consecutivo – ha dichiarato Roberto Riccio, Group Managing Director di Istituto Marangoni – La nostra scuola, da sempre impegnata a formare i talenti del futuro, è la sola italiana in grado di rispondere concretamente, con competenza e tempestività, alle esigenze e specificità del settore, formando futuri professionisti in grado di comprendere e interpretare con personalità l’universo della moda maschile, tipicamente italiano, e il divenire delle sue tendenze. Sono certo che il coinvolgimento del Gruppo Ermenegildo Zegna ci aiuterà a consolidare l’eccellenza della nostra offerta formativa e assicurerà agli studenti il know-how delle professionalità più alte della moda maschile”.

 

Il Master affronterà tutti gli aspetti delle collezioni uomo nelle declinazioni formale e upper casual con Ermenegildo Zegna, fashion con Z Zegna, e urban con Zegna Sport; darà agli studenti la possibilità di approfondire le tecniche d’illustrazione a mano libera e a computer, la modellistica e le tecniche di costruzione dei capi, dai più semplici ai più strutturati; approfondirà inoltre tutti gli aspetti legati al product management e alla gestione della produzione.

 

Anche in questa seconda edizione gli studenti potranno cimentarsi in stimolanti progetti creativi ispirati ai diversi brand del Gruppo, e visitare le sedi produttive di tessuto, maglieria e ready to wear, il quartier generale e la show room milanese Zegna. Special guest presente in giuria, un ospite proveniente dal mondo dei Media: Michele Lupi, Direttore del Magazine “Rolling Stone”, che apporterà una prospettiva nuova e trasversale sullo stile e la creatività dei ragazzi. Il Menswear Award verrà assegnato al migliore diplomato, selezionato in base a criteri Zegna e Istituto Marangoni, cui sarà offerto uno stage di 3 mesi all’interno di uno dei brand e, come nella precedente edizione, avrà l’opportunità di partecipare all’organizzazione della sfilata di giugno 2012 a Milano.

 

Ha dichiarato Benedetta Zegna, Responsabile Talenti Ermenegildo Zegna, presente alla cerimonia di apertura dei Corsi presso l’Istituto: “La decisione di continuare a sostenere questa bellissima iniziativa è motivata dalla qualità del supporto didattico offerto dall’Istituto Marangoni e soprattutto dei progetti realizzati dai ragazzi. I talenti selezionati stanno apportando idee e freschezza ai team creativi in azienda.

Un aspetto importante, che continuiamo ad arricchire all’interno del programma del master, riguarda le visite alle realtà produttive del nostro Gruppo, che permettono agli studenti di “toccare con mano” la qualità estrema dei tessuti e dei prodotti, e di comprendere la centralità del dettaglio come fattore chiave di quella perfetta integrazione tra artigianalità e innovazione tecnologica, tipicamente italiana.

L’idea di invitare Michele Lupi a far parte della giuria nasce dal desiderio di dare voce a una prospettiva esterna, attraverso lo sguardo di un uomo impegnato in ambienti diversi, sempre caratterizzati dall’attenzione alle tendenze emergenti e ai segnali di stile emergenti.”

Il Master è iniziato il 3 Ottobre 2011 nel campus di Milano, durerà 8 mesi e prevederà 7 lezioni settimanali da 2h30. Le lezioni si terranno in lingua italiana, con traduzione simultanea in inglese.

 

www.istitutomarangoni.com

  

CORSO MASTER in MENSWEAR

Numero chiuso (20 posti disponibili)

Inizio

3 ottobre 2011

Piano di studi

  • Menswear Design

  • Fashion Graphics

  • Panorama della Moda

  • Analisi dell’industria della moda

  • Metodologia della ricerca

  • Product Management

Frequenza

7 lezioni settimanali – 2h30 ognuna

Durata

8 mesi

Requisiti per l’Ammissione

– un Portfolio che mostri chiaramente la capacità creativa e di illustrazione del candidato

– un CV professionale e di studi dettagliato che includa: certificato di laurea o di diploma con la votazione conseguita

– una lettera di motivazione di 100 parole nella quale descrivere gli obiettivi professionali e di crescita e comunicare con chiarezza le ragioni e le motivazioni che spingono a volere partecipare al Master

– almeno una lettera di referenze dal datore di lavoro o dal docente

– conoscenza della lingua italiana o della lingua inglese.

Per accedere ai corsi master è obbligatorio sostenere un colloquio di orientamento e presentare la domanda di ammissione, consegnata durante il colloquio o scaricabile dal sito debitamente compilata.

 A proposito di Ermenegildo Zegna:

Il Gruppo Ermenegildo Zegna è leader nell’abbigliamento maschile di lusso e una delle realtà imprenditoriali più rinomate in Italia. Fondato nel 1910 a Trivero, sulle Alpi Biellesi, dal giovane imprenditore Ermenegildo Zegna che iniziò con una produzione di tessuti tra i più fini e pregiati al mondo, l’Azienda è oggi guidata dalla quarta generazione della Famiglia Zegna.

Con la fine degli anni ’90 il Gruppo ha completato la sua strategia di verticalizzazione e dato vita a un brand del lusso globale che produce tessuti, capi di abbigliamento e accessori, focalizzato sul retail – per lo più a gestione diretta – e pioniere nel penetrare i mercati emergenti.

Nel 2010 sono stati celebrati 100 anni di eccellenza. Oggi i negozi monomarca, presenti in 80 paesi, sono 570, di cui 300 di proprietà, Listencon un fatturato consolidato nel 2010 pari a 963 milioni di Euro.

 A proposito di Istituto Marangoni:

Istituto Marangoni nasce nel 1935. Da allora ha al suo attivo un bilancio formativo di tre generazioni di studenti ed è stato il trampolino di lancio per oltre 35.000 professionisti, tra i quali nomi importanti della moda internazionale come Domenico Dolce, Franco Moschino, Rodolfo Paglialunga, Umit Benan, Alessandro Sartori, Francesco Russo, e molti altri. La missione dell’Istituto Marangoni è sempre la stessa: creare professionisti per il sistema moda e design che abbiano una predisposizione al sapere e al saper fare e un’attitudine consolidata alla creatività, applicata alle necessità aziendali. Istituto Marangoni conta oggi 2.400 studenti provenienti da 92 differenti nazioni, che si dividono nei tre campus situati nelle tre capitali internazionali della moda, del design e della creatività: a Milano, a Parigi, e a Londra. L’offerta formativa propone corsi triennali, master e annuali a tutti i livelli.