Banderola 1Banderola 2Banderola 3

As you know, I built my artistic project “Lacer/actions” through the macro photographs of the decomposed and torn advertisings of the posters on the outdoor billboards. So, this is an interesting new: in an effort to contribute to improve the environment, the Guggenheim Museum Bilbao has decided to use a special coating in its outdoor advertising campaign materials that turns them into active air purifiers. This treatment is based on the natural process of photocathalysis, which causes a purifying effect similar to that of trees.
Thus, the large banner announcing the exhibitions on the Museum facade, the banners advertising the exhibition of artist Olafur Eliasson installed today in the lampposts along some of the main Bilbao streets, or the tram which will be entirely covered with advertising vinyl, will all be treated with Pureti® Print. Developed in collaboration with NASA and certified by different international laboratories, this technology is used by Estudios Durero during the production of the Museum’s graphic communication materials.
The present impact of these outdoor advertising campaigns could be equivalent to the air purifying effect of over 700 trees.
As Juan Ignacio Vidarte, Director General of the Museum, puts it: “a technology that allows us to help purify the air in our city was a great opportunity to go a step further in the Museum’s commitment to contribute, in all aspects possible, to stop climate change. Just as we are cutting down power consumption thanks to the change of the lighting systems in the Museum galleries, the possibility of purifying the air while acquainting our audiences with our art program was a great chance.”
A tested technology
The scientific basis of Pureti® Print is photocathalysis, a chemical reaction triggered by sunlight that turns oxygen and water vapor in the air into cleaning agents of pollutants such as NOx, SOx, or VOCs, as well as bacteria, mold, and bad odors. The benefits of this technology have been recognized by Tecnalia, a benchmark center in photocathalysis in Spain.
Pureti® Print is part of the European Project iSCAPE conceived to respond to the most important challenges that Europe will need to face in the future, with measures such as the development of actions to improve air quality and reduce pollution. Said project is part HORIZON 2020, the most important European Union Framework Program for Research and Innovation.




122 - BR

Roberto Alborghetti, “Nine Eleven, New York 2001”, Abstract Photo on Canvas, Lacer/actions Project

Dr. Srini Pillay – Harvard psychiatrist, brain-imaging researcher, clinician and executive coach – wrote an interesting article on the popular  “The Huffington Post” about my artwork dedicated to 9/11. Here’s the link:       

“The Huffington Post” – la testata di news piu’ cliccata del mondo (ha superato perfino il “New York Times”) – pubblica un approfondito articolo sul mio artwork “Nine Eleven, New York 2001”, dedicato al ricordo dei quasi 3.000 caduti nell’attacco terroristico dell’11 settembre 2001. L’articolo è scritto dal Dr. Srini Pillay, uno dei piu’ noti ed autorevoli psichiatri americani, docente clinico ad Harvard, ricercatore, executive couch, speaker motivazionale, autore di best sellers sul rapporto tra cervello e comportamento umano e appunto columnist del celebre “Huffpo”.

Srini Pillay ha visto su web i miei artworks “Lacer/azioni” e ne è rimasto molto colpito, soprattutto dall’immagine che ho dedicato alla strage del WTC. Qui sotto il link all’articolo dell’Huffington Post.

La tela Nine Eleven sarà esposta a Londra a metà ottobre nell’ambito della prestigiosa “Parallax AF”, presso “La Galleria”, alla Royal Opera Arcade, sul centralissimo Pall Mall.

 The Huffington Post – Dr.Srini Pillay


Mina Cappussi (editor in chief of the daily magazine “A World of Italians” wrote this article aboout “Lacer/Actions” artworks:Roberto Alborghetti choose to silence words and to let the images tell. LaceR/Actions are really unusual images, so far away from common visions. They are not manipulated images, they are natural images. Alborghetti “spies” advertisings, and all what is ripped, sticked and lacerated paper, mixin’up styles, colors, explicit or subliminal messages. Alborghetti proceeds his research in an ingenious way, re-reading images and messages in the light of superimposition, like a photoshot with a long time exposure, lettin’ flow emotions, sensations, events that contaminate the original scene. And so, the contamination becomes art, and we have the way to discover new points of view and observation, settin’ free one mind of prejudices and conventional thoughts. Roberto Alborghetti ‘s laceR/Actions are movement and action that born from breaking rules and plans, the are pure art enclosed inside paper fragments, layed down as a fecund seed on the world walls.”



 Una visuale del riciclo che restituisce emozioni, una dinamica di linguaggio dall’eccezionale forza evocativa, una inquadratura della realtà che trascende i canoni e solletica la fantasia. E’ ciò che mi viene in mente osservando le opere di Roberto Alborghetti, collega giornalista, che ha scelto di mettere a tacere le parole e far parlare le immagini.

Ma si tratta di immagini inconsuete, lontane dalla visione comune, immagini non manipolate, “naturali”, possiamo dire. Sì, perché Alborghetti “spia” i manifesti, le pubblicità, tutto ciò che è immagine cartacea incollata, strappata, riattaccata, in una sovrapposizione di stili, colori, messaggi, espliciti o subliminali.

Alborghetti procede semplicemente, genialmente, ad una rilettura di quei messaggi, alla luce delle sovrapposizioni, come una fotografia con un tempo di posa lunghissimo, all’interno del quale si consumano emozioni, sensazioni, eventi a contaminare la scena originale. Quando il tempo tende all’infinito anche lo spazio assume nuove e incredibili dimensioni.

La “contaminazione” diviene arte, quando si riesce a leggerne il messaggio nascosto, quando si scoprono nuovi punti di osservazioni, sbarazzandoci di sistemi di giudizio canonici. Sono le laceR/Azioni di Alborghetti, movimento e azione che nasce dalla rottura degli schemi, opere d’arte racchiuse in frammenti di carta strappata, deposta come bacello fecondo, sui muri di tutto il mondo.

Mina Cappussi

Giornalista, scrittrice

Direttore de “Un mondod’italiani”

Giornale quotidiano internazionale


One of my recent LACER/ACTIONS artworks.


Canvas, 52×83, Unique original copy.


This is the review about my LACER/ACTIONS artworks recently wrote by a famous Italian ART reviewer, Lino Lazzari, journalist, writer, one of the historic leaders of art communication in Italy, author of essays and studies, including the monumental books about “Accademia Carrara”.

One of the fundamental principles of physics says: “In nature nothing is created, nothing is destroyed”. “Nothing is created” because each reality that is invented by men, comes from a pre-existing reality and “nothing is destroyed” because a reality defined as “destroyed” or ” consumed” it is actually “re-created” or converted, buying a whole new identity.

And that is what Roberto Alborghetti can do with posters that appear on walls or on the expositive spaces in the streets of our cities, “destroyed” by the time, or torn by unknown. The interest for those posters that, while being exhibited in public, clearly appeared, no longer exists. There remain only shreds of paper, colourful images of which you can’t “read” anything of the advertisement that was announced before, meaningless “things” to be thrown in the incinerator.

Roberto Alborghetti, however with a surprising insight, thought to give those images a new identity, to transform them into other images, in a word, to re-create them. But for which purpose?

Easy for him, but unimaginable for us.

The purpose of this “re-creative” act was that to snap what remained of those “pieces” and, perhaps, drawing meaningful “artistic subjects.” Impractical project? Not at all. Looking carefully at these completely insignificant remainders, it’s possible to notice that these remainders are really “artistic subjects” with precise, new messages, completely different from the original and from those which had the poster when it had been posted up. Saying that Roberto Alborghetti has managed to do all this, is simple observation.

Those “tears” of posters, “re-created” by Roberto Alborghetti, have become true artist’s paintings: at first glance they can be attributed to contemporary avant-garde painters, with authentic and precise messages on which our attention should linger. The observers may see in these paintings blue skies and seas, beautiful sunrises and sunsets: the scenery would call “bucolic” and so on. All this with a clear and understandable “language”.

As described here, can all this be defined as artistic expression? I would say so. In fact “Pop Art” has done the same, so it isn’t difficult to associate the pictures of Roberto Alborghetti to the real ‘”Pop Art”. There is both the “creativity” of the artist and his sensitivity to the beauty of chromatic variations, his emotions for those images which really lead to the marvellous vision of new reality “ri-created” by a lively fantasy and a genuine poetic feeling that can’t leave nobody indifferent. Visual art is all that, thanks to the imprinted images on canvas or on sculptures, can arouse feelings in a context of values that can be deeply appreciated.

For what concerns the technical side, it requires a just settlement of the spaces (we refer in particular to painting), a chromatic, harmonious “game” or a balanced structural composition, an image that is not static but, on the contrary, in continuous movement. The “paintings” by Roberto Alborghetti have all these features, so the great appreciation from the artistic critique goes to this artist.

We are confident that Roberto Alborghetti will continue this artistic “journey” because he doesn’t lack the artistic ability. And the successes obtained with the presentation of his works in several shows will continue to occur. His paintings deserve attention: from those “torn pieces” of billboards, now “re-created”, comes an authentic message of poetry, of serenity, of admiration for everything that objectivity can present as beautiful and artistic. The material used to create a work of art and to convey positive messages of humanity isn’t as important as the ability to use “tears” of coloured paper to exalt the features of a reality that becomes a striking, persuasive image for what concerns the dictates of visual art.

Roberto Alborghetti has given evidence.

Lino Lazzari

Related articles



I’m Roberto Alborghetti, journalist, writer, photographer and visual artist. It has been a long time that I works on my project named “Lacer/Actions”, a research concerning ripped advertisings, torn papers and torn posters. I have taken thousands of pictures from city walls all over the world. Abstract and visionary images become art works, reproduced on canvas or other materials (textiles, paper, glass…) I think it’s a new “dimension of colors” that invites us to discover that in the reality “we may see things that we don’t even imagine”. In fact we find it difficult to think that behind faded and torn messages there may still be “something” to be seen or discovered. But these lacerated images continue to be a mirror of the talking city. For me, in the lacerated advertisings is recognizable the “unwrapped” city, self-destroying in the messages, self-regenerating and self-reproducing in new visual elements, often contradictory, dissonant, discordant, but still surprisingly vital.

Some of my “Lacer/Actions” artworks were shown in a booklet-portfolio that collects a very little selection of the images (about 30.000) that I took till…today. I’m also invited to lead workshops about my artworks. In July 2010, thirty thousand people visited my showcase “The Four Elements of LaceR/Actions” during the three days exhibition at Oriocenter (Milano Bergamo Orio Airport). My artworks are also taking part of experiences about sensorial and emotional perception (sinestesys) concerning kinesiologic tests.

I’m here, to share my adventure with you…


Sono Roberto Alborghetti, giornalista professionista, autore di saggi e biografie, fotografo, artista visuale. Ho creato il progetto “LACER/AZIONI”. Da anni ho l’hobby di “catturare”, in giro per il mondo, particolari e dettagli dell’apparente caos della carta lacerata delle affissioni. Ho raccolto migliaia di immagini che giocano a contaminarsi con stili, forme ed espressioni diversi. Trasferiti su tele, riprodotti su litografia o scansionati in un videoclip, i particolari delle lacerazioni pubblicitarie riprendono nuova vita e ragione di essere. Nel 2009 ho pubblicato un album-portfolio che raccoglie una ristretta selezione delle immagini – finora oltre 30.000 – impressionate in giro per il mondo nel corso della mia  ricerca dedicata ai particolari di quella che, appunto, chiamo la (pubbli)città strappata. L’attività collegata a questo progetto, mi ha visto tenere diversi workshops nelle scuole. Le immagini hanno inoltre suggerito la sperimentazione di test kinesiologici sugli effetti sensoriali e sinestetici. Nel luglio 2010 ho tenuto una mostra presso Oriocenter (Aeroporto di Bergamo Orio al Serio) visitata da oltre trentamila persone. Il tema dell’esposizione: “Acqua,Terra, Fuoco, Aria”. LACER/AZIONI è condiviso sul web attraverso MySpace, Artslant, Facebook, YouTube, BlipTv, WordPress. In una serie di videoclip – realizzati con il contributo musicale di artisti emergenti – il linguaggio delle immagini si fonde con quello della musica, originando a sua volta nuovi flussi e frammenti sonori e visivi. Una mia tela – intitolata “C’è del caos, ma con punto focale”, 42 x 62 cm – è stata scelta per il  nascente Museo di Arte Contemporanea di Mercatello sul Metauro (PU).