“WALKING IN A BIG WORLD” / A RANDOM IMAGE FROM OUTSIDE RIPPED ADVERTISINGS / LACER/ACTIONS POSTCARDS #26

 ROBERTO ALBORGHETTI - 2012 - LACER7ACTIONS POSTCARD #26

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“THAT LITTLE BROTHER WHO IS WALKING IN A BIG WORLD…”

TITLE FROM A WRITING BY P.RODOLFO SALTARIN

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2012

LaceR/Actions work by Roberto Alborghetti

Realistic and not manipulated image

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From the forthcoming

“Contemplatives of the Streets”

Project

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Roberto Alborghetti ‘s LaceR/Actions is a multidisciplinary project and research about the apparent chaos of ripped and decomposed posters and urban/street signs.

Transferred on canvas, reproduced on lithographic prints or textiles (as pure silk), re-built on collages or scanned in videoclips, the details of torn and decomposed publicity posters give new life to paper lacerations and matter decomposition, as you may see in this random picture, selected among the 40.000 ones captured by Roberto Alborghetti during his research all around the world.

The most recent Roberto Alborghetti Show (“Colors of an Apocalypse: An Intrigue for the Eyes and Mind from the Decomposed Publicity Posters”) was displaced for 100 days in the enchanting  Aldobrandesca Fortress (XIII Century) in Tuscany (Piancastagnaio, Siena, Italy) from October 6, 2012, to January 15, 2013.

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IMAGES & SCIENCE / THE PROCESSING OF VISUAL SIGNALS IN THE BRAIN: A RESEARCH BY KU LEUVEN AND HARVARD MEDICAL SCHOOL

© ROBERTO ALBORGHETTI – LACER/ACTIONS 2012 - GRAPHIC LAY OUT FROM THE OFFICIAL POSTER OF "COLORS OF AN APOCALYPSE" SHOW

© ROBERTO ALBORGHETTI – LACER/ACTIONS 2012 – GRAPHIC LAY OUT FROM THE OFFICIAL POSTER OF “COLORS OF AN APOCALYPSE” SHOW

I work with images and colors for my “Lacer/actions” project (pics of torn and decomposed publicity posters on billboard spaces). And I read some interesting news at KU Leuven Focus Monthly (see link below for the complete article)…  

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Once rhesus monkeys learn to associate a picture with a reward, the reward by itself becomes enough to alter the activity in the monkeys’ visual cortex. This finding was made by neurophysiologists Wim Vanduffel and John Arsenault (KU Leuven and Harvard Medical School) and American colleagues using functional brain scans and was published recently in the leading journal Neuron.

Our visual perception is not determined solely by retinal activity. Other factors also influence the processing of visual signals in the brain. “Selective attention is one such factor,” says Professor Wim Vanduffel. “The more attention you pay to a stimulus, the better your visual perception is and the more effective your visual cortex is at processing that stimulus. Another factor is the reward value of a stimulus: when a visual signal becomes associated with a reward, it affects our processing of that visual signal. In this study, we wanted to investigate how a reward influences activity in the visual cortex.”

Link to complete article:

http://www.kuleuven.be/english/news/reward-linked-to-image-is-enough-to-activate-brains-visual-cortex

THE “PRIMAVERA” GARDEN…/ SCENES FROM A TORN PUBLICITY POSTER

Roberto Alborghetti ‘s LaceR/Actions is a multidisciplinary project and research about the apparent chaos of ripped and decomposed posters and urban/street signs.

Transferred on canvas, reproduced on lithographic prints or textiles (as pure silk), re-built on collages or scanned in videoclips, the details of torn and decomposed posters give new life to paper lacerations and matter decomposition, as you may see in this images series with some of the 40.000 images captured by Roberto Alborghetti during his research all around the world.

The most recent Roberto Alborghetti Show (“Colors of an Apocalypse: An Intrigue for the Eyes and Mind from the Decomposed Publicity Posters”) was displaced for 100 days in the enchanting  Aldobrandesca Fortress (XIII Century) in Tuscany (Piancastagnaio, Siena, Italy) from October 6, 2012, to January 15, 2013.

FLYING PARTICLES OR ROAMING METEORS? THEY ARE SIMPLY PAPER AND GLUE LEFT ON A TORN PUBLICITY POSTER…- LACER/ACTIONS POSTCARDS #25

 ROBERTO ALBORGHETTI - LACER/ACTIONS - 2009

“FLYING PARTICLES. OR ROAMING METEORS…”

2009

LaceR/Actions work by Roberto Alborghetti

Realistic and not manipulated image

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Roberto Alborghetti ‘s LaceR/Actions is a multidisciplinary project and research about the apparent chaos of ripped and decomposed posters and urban/street signs.

Transferred on canvas, reproduced on lithographic prints or textiles (as pure silk), re-built on collages or scanned in videoclips, the details of torn and decomposed posters give new life to paper lacerations and matter decomposition, as you may see in this picture which is one of the 40.000 images captured by Roberto Alborghetti during his research around the world. The most recent Roberto Alborghetti Show (“Colors of an Apocalypse: An Intrigue for the Eyes and Mind from the Decomposed Publicity Posters”) was displaced for 100 days in the enchanting  Aldobrandesca Fortress (XIII Century) in Tuscany (Piancastagnaio, Siena, Italy) from October 6, 2012, to January 15, 2013.

“LACER/ACTIONS” WORKS GO ON THE TELLY…/ ROBERTO ALBORGHETTI ‘S ART PROJECT APPEARING IN A TV PROGRAMME

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And “Lacer/actions” went on television… It happened on an Italian Tv channel, Bergamo Tv, which dedicated a really nice documentary to Roberto Alborghetti ‘s multidisciplinary project about the apparent chaos of ripped and decomposed publicity posters and urban/street signs.

Roberto was interviewed by anchorwoman Francesca Manenti, who explained how the images of torn and decomposed posters become canvases, lithographic prints, textiles or are re-built in collages. The telecast is one of the top viewed in Milan area; it’s a weekly reportage by Francesca Manenti about historic places, art, food, people and culture events; the show’s name is “Paese che vai“, which is a typical italian expression meaning “When in Rome, do as the Romans do”.     

Francesca Manenti also introduced some images from the most recent Roberto Alborghetti Show (“Colors of an Apocalypse: An Intrigue for the Eyes and Mind from the Decomposed Publicity Posters”) which was displaced for 100 days in the enchanting  Aldobrandesca Fortress (XIII Century) in Tuscany (Piancastagnaio, Siena, Italy). In this photo-gallery some scenes from the tv programme broadcast with the collaboration of journalist Remo Traina and editing by  Maurizio Maglio.  

ANCHORWOMAN FRANCESCA MANENTI DURING THE INTERVIEW WITH ROBERTO ALBORGHETTI

ANCHORWOMAN FRANCESCA MANENTI DURING THE INTERVIEW WITH ROBERTO ALBORGHETTI

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VIEWS & ILLUSIONS / SOME PERSPECTIVES FROM TORN AND DECOMPOSED PUBLICITY POSTERS / A CLIP

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Roberto Alborghetti ‘s LaceR/Actions is a multidisciplinary project and research about the apparent chaos of ripped and decomposed posters and urban/street signs.

Transferred on canvas, reproduced on lithographic prints or textiles (as pure silk), re-built on collages or scanned in videoclips, the details of torn and decomposed posters give new life to paper lacerations and matter decomposition, as you may see in this videoclip with some of the 40.000 images captured by Roberto Alborghetti during his research all around the world.

The most recent Roberto Alborghetti Show (“Colors of an Apocalypse: An Intrigue for the Eyes and Mind from the Decomposed Publicity Posters”) was displaced for 100 days in the enchanting  Aldobrandesca Fortress (XIII Century) in Tuscany (Piancastagnaio, Siena, Italy) from October 6, 2012, to January 15, 2013.

ROBERTO ALBORGHETTI - LITHOGRAPHIC PRINTS - LACER-ACTIONS  (15)

HEART PLACES / THE TUSCANY LANDSCAPE, SOURCE OF NOURISHMENT, BEAUTY AND INEXHAUSTIBLE GIFTS

© Photos by ROBERTO ALBORGHETTI

My recent 100 days exhibition at Rocca Aldobrandesca – the XIII Century manor on Mount Amiata – gave me the way to trip through the enchanting Tuscany landscapes, discovering its natural beauty. Whatever direction you come from, the Mount Amiata appears suddenly and unequivocally. It shows different profiles: more or less high and more or less large, depending on which side you look at it. Surely its conic shape, that in the past inspired a widespread holiness can only remind of a mother breast, source of nourishment and peace.

The legend says that the Etruscans considered the Mount Amiata a natural sanctuary, the ideal place to evoke their gods. In fact some placenames come from Etruscan and Roman gods names and many people think that, at the time of the Roman expansion in the Etruscan territory, this area was a marginal land, protected by the two-faced god Janus, that set both the geographic and sacred limit between the region dominated by Porsenna and the one dominated by the Tarquin kings.

The mount Amiata is more ancient and sacred than the Etruscans thought, it is a Great Mother full of inexhaustible gifts, that still nourishes its children.

THE TUSCANY LANDSCAPE, MOUNT AMIATA, VIEW OF RADICOFANI VALLEY