SOCIAL COMMUNICATION / “MYDADDY” CLIP GOES AROUND THE WORLD SAYING: “STOP ACCIDENTS AT WORK!”

It’s really going around the world, gaining an amazing record of views, in all Continents.

It’s MYDADDY (WOUNDED SO MUCH) clip, which shows pupils talking about accidents at work that involve their parents. The video is dedicated to the 10th edition of “First in Safety”, an Italian social campaign sponsored by Rossini Trading Spa, Anmil  and Okay! Magazine. All this is an interesting and unusual phenomenon. A short and poor video – not supported by media productions or by hundreds of thousands of euro investements – is shared by dozens and dozens of websites, which have embedded it also through YouTube.

MYDADDY (WOUNDED SO MUCH)  clip is an original and particular contribution given to one of the most dramatic phenomena affecting Italy and even the so called civilized world.

ABOUT THE VIDEO

1,170 deads. And over 775,000 injuries. These are the numbers of the dramatic “war report” about a year (2011) of accidents at works in Italy. These numbers are impressive. As if we were at war. For this reason it is urgent to raise voice and the guard. Even with a message. How it does “MYDADDY”, a delicate and passionate videoclip which supports “FIRST IN SAFETY” (Primi in Sicurezza”) a national social campaign for the prevention of accidents at work which invites schools and young people to face the problem. This campaign – at its 10th edition – is promoted by ROSSINI TRADING Spa, ANMIL (the italian Association for injured people) and OKAY! monthly magazine. It’s unique in Italy and Europe and maybe in the global world (at least for continuity, originality and effectiveness). “MyDaddy” clip – created by Roberto Alborghetti – was made with the collaboration of “P.Mazzi” Primary School and Piancastagnaio Municipality (Siena) and Osa Onlus Association. So, thanks to the pupils who participated to the video production in a spontaneous and improvised way.

Here we point out only some of the links to related sites that are sharing the clip, which is online at Youtube and Vodpod

http://cinema.massattract.com/video/6DMWmluQauo/ILMIBABBO.html

http://archive.tellytube.in/video/9BWd4Ll-KQw/MYDADDY-wounded-so-much.html

http://es.clip-arabe.com/videos_clip-9BWd4Ll-KQw.html

http://www.filipino-videos.com/ILMIBABBO__6DMWmluQauo.html

http://www.neverboredonline.com/video-9BWd4Ll-KQw-yt-mydaddy-ed-so-much

http://www.gorrapuestas.com.ar/v_GP_9BWd4Ll-KQw_GP_MYDADDY-(wounded-so-much).html

http://giagelia.com/v/6DMWmluQauo.html

http://www.shwetube.com/video/9BWd4Ll-KQw/MYDADDY-wounded-so-much.html

http://video.taiga-club.ru/video/9BWd4Ll-KQw/MYDADDY-wounded-so-much.html

http://www.icesoftware.it/notizia.asp?Id_Not=40

http://youtube911.com/video/387705/MYDADDY_wounded_so_much

http://www.ratedesi.com/video/v/9BWd4Ll-KQw/MYDADDY-(wounded-so-much!)

http://www.indiaeveryday.in/video/p/mydaddy-wounded-so-much/9BWd4Ll-KQw.htm

http://ustreamonyoutube.com/video/9BWd4Ll-KQw&feature=youtube_gdata_player

http://www.zetaspace.com/tubevids/video/9BWd4Ll-KQw&feature=youtube_gdata_player

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PUPILS VOICES TRY STOPPIN’ THE MASSACRE OF ACCIDENTS AT WORK

 

 Yesterday it was one of the busiest days for this blog. People were really struck by “Mydaddy” clip which focuses attention on the dramatic “war report” about a year (2011) of accidents at works in Italy (1,170 deads and over 775,000 injuries). The problem affects not only Italy, but all the so called “civilized world”. The numbers of deathes and injuries are really impressive, often forgotten by the media themselves, who give titles to the phenomenon only in the presence of emotional or numeric high-impact tragedies.

For this reason it is urgent to raise voice and the guard. Even with a message. How “Mydaddy” clip does. The videoclip supports “First in Safety”, an Italian social campaign for the prevention of accidents at work which invites schools – and young people – to confront the problem. This campaign – at its 10th edition – is promoted by ROSSINI TRADING Spa, ANMIL (the italian Association for injured people) and OKAY! monthly magazine. It’s unique in Italy and Europe and maybe in the global world (at least for continuity, originality and effectiveness).

“Mydaddy” videoclip was conceived and produced by Roberto Alborghetti, reporter, writer and visual artist, with the participation of talented students of the second class of the Primary School “P.Mazzi” in Piancastagnaio (Siena). Uploaded on YouTube and VodPod– also in special version with English subtitles – and shared by multiple sites, the clip has become a sort of original spot not only for “First in Safety” campaign, but also for its aim to support the prevention message. Disarmingly simple yet remarkably effective, the video was made at the end of an educational workshop.

The pupils produced drawings on school safety and discussed about workplace injuries that involved mom and dad (from here the title). The clip – made in collaboration with the School Institute in Piancastagnaio, the Municipality of Piancastagnaio (with the major Fabrizio Agnorelli) and Osa non-profit organization (with President Nicola Cirocco) – is an original document on what school may and must do about prevention of accidents at work. As stated in the videoclip final message, “prevention is the lethal weapon to stop the war bulletin” of the deaths and injuries at work.

 

 

English Edition :

 

http://vodpod.com/watch/15988056-mydaddy-wounded-so-much?u=robertoalborghetti&c=robertoalborghetti

 

http://youtu.be/9BWd4Ll-KQw

 

 

Versione Italiana – YouTube link :

http://youtu.be/6DMWmluQauo