EXPLORING EINDHOVEN, THE HEARTLAND OF DUTCH DESIGN AND MODERN ARCHITECTURE

© Photos: ROBERTO ALBORGHETTI

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Welcome to Eindhoven, the heart of the southern Netherlands. Once an industrial centre for the country, Eindhoven has reinvented itself as the hip and stylish design capital and became a centre of innovation. There’s much to discover in Eindhoven, so let the fifth-largest city in the Netherlands surprise you!

The city is fairly compact, so a walking or bike tour would be the best way to take in the sights. The best place to start any sort of tour of Eindhoven is the Markt, which lies south of the main train station. This is the heart of the city, and the pedestrian-only streets surrounding it from the city centre.

If you had south through shopping street Rechtestraat, you will end up at the Catharinaplein with the impressive St. Catherine’s Church. That hallowed site marks the start of Stratumseid see Nightlife. Continuing south, you will cross the Dommel River, which offers plenty of riverside paths as well as green areas.

Eindhoven is the heartland of Dutch design. The internationally renowned Design Academy draws students from all over the country and the world, and the annual October “Dutch Design Week” is synonymous with the city. Places like Onomatopee and Yksi have regular exhibitions and projects on design while Design Daily’s and many other shops have Dutch Design available for sale. But there’s much more to Eindhoven than just design.

Contemporary art lovers will love a visit to the Van Abbemuseum, which hosts temporary collections of Dutch and foreign artists. Other art spots include the Temporary Art Centre and MU. The Philips museum shows how this Eindhoven company evolved from a small lamp manufacturer into a large multinational and the recently opened PSV Museum shows the present and the past of the 100 year old soccer club. DAF Museum is an interesting stop for both adults and kids, featuring 120 historic cars on display. This truck company is one of the few automotive brands originating from the Netherlands. With this Guide you get a €2 discount on the entry fee. Finally, if the kids are into exploring even more, plan a trip De Ontdekfabriek. In this former factory, kids can come up with their own technological inventions.

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IN ROME SPECTACULAR DUTCH FLORAL ART, FASHION & DESIGN: CLOTHES CREATED WITH FRESH ORANGE FLOWERS FOR THE NEW KING OF THE NETHERLANDS

The Queen of Holland, Beatrice, on April 30, abdicated in favor of his son, the future King William Alexander. The traditional national holiday became the occasion for a series of initiatives in and outside the Netherlands. In order to involve the citizens of Rome to Dutch festivity, the Embassy of the Netherlands, in collaboration with “Roma Capitale” and Holland Flower Council  organized a compelling “Orange Flowers Festival”. Rome celebrated the new Dutch King William Alexander with a colorful ceremony which took place on Capitol Hill. Two models dressed in clothes entirely composed of fresh flowers offered to the Mayor of Rome a sparkling and unique flower arrangement consisting of different types of orange flowers.The event served to highlight two areas of excellence of Dutch economy: floriculture and fashion & design.