IN ROME SPECTACULAR DUTCH FLORAL ART, FASHION & DESIGN: CLOTHES CREATED WITH FRESH ORANGE FLOWERS FOR THE NEW KING OF THE NETHERLANDS

The Queen of Holland, Beatrice, on April 30, abdicated in favor of his son, the future King William Alexander. The traditional national holiday became the occasion for a series of initiatives in and outside the Netherlands. In order to involve the citizens of Rome to Dutch festivity, the Embassy of the Netherlands, in collaboration with “Roma Capitale” and Holland Flower Council  organized a compelling “Orange Flowers Festival”. Rome celebrated the new Dutch King William Alexander with a colorful ceremony which took place on Capitol Hill. Two models dressed in clothes entirely composed of fresh flowers offered to the Mayor of Rome a sparkling and unique flower arrangement consisting of different types of orange flowers.The event served to highlight two areas of excellence of Dutch economy: floriculture and fashion & design.

ROME: 40,000 FLOWERS FROM HOLLAND FOR ONE OF THE MOST FAMOUS SQUARES IN THE WORLD

Truly spectacular, this year, the floral decoration of St. Peter’s Square in Rome on the occasion of the Easter celebrations, on Sunday March 31. For the 28th consecutive year Flower Council of Holland created the impressive floral show to welcome the new Pope Francesco. The varieties most represented were white roses (3,000), daffodils (10,000 more than 6000 different colors yellow) and lilies (600). And, of course, the inevitable tulips in 20,000 various shades. A total of about 40,000 between plants, flowering branches and cut flowers were used to decorate St. Peter’s Square, the staircase and the central loggia. This  tradition began in 1985. And also on the last Sunday, skilled hands and great creativity celebrated one of the most famous squares in the world.  

*

Photos by Charles Lansdorp (Flower Council of Holland)

*

THIS POST IS TOP INFLUENCER AT WIKIPEDIA ART -  LINKEDIN GROUPS - THIS WEEK

THIS POST IS TOP INFLUENCER AT WIKIPEDIA ART – LINKEDIN GROUPS – THIS WEEK

EXCLUSIVE / INSIDE THE DUTCH GREENHOUSES WHERE PLANTS GROW UP WITH THE HELP FROM HUMANS AND TECHNOLOGY…

© Photos by ROBERTO ALBORGHETTI

From roses to spathifillums, from fat plants to kalanchoes. A recent trip to Holland for a journalistic reportage about Dutch plants and flowers gave me the opportunity to meet and to know  some of the most innovative producers of the “green world”. In my tour, with the collaboration of Flower Council Holland, I met owners and founders of companies and internationally known brands such as Air so pure, Nolina, Amigo Plant and La mia Favorita. Despite the crisis, they were able to invest and innovate, specializing in the cultivation, environmental sustainability and marketing of indoor plants now known all over the world.

I visited their great and huge greenhouses, where plants grow up with the help from the humans and the technology… I took lot of photos about this incredible world which is a delight for the eyes. I’m glad to share these images coming from The Netherlands, where the passion for the green has produced a range of plants that help us to live better and to create an atmosphere of well-being in our environment, from homes to offices to communities. An activity that also has become a message from a beautiful Country where plants and flowers colors are a symbol of life.

INFOS AT:

http://www.bloemenbureauholland.nl/

EXCLUSIVE: 4.000 DRAWINGS ON THE WONDERFUL WORLD OF PLANTS. THE INCREDIBLE EXPERIENCE OF ITALIAN KIDS (A SPECIAL PHOTO-GALLERY)

In 2012 Flower Council Holland and Okay! review launched in Italy the 2nd  edition of  “The plant I like”. The goal was reaching new generations and speaking them about the world of plants and indoor plants, improving knowledges and informations. Kids from infant to secondary schools were involved in a graphic research about green. Okay! magazine, in special pages, presented informations and news, describing some popular indoor plants. School were invited to draw plants in every techniques, expressing their creativity and imagination…

With the aim to improve the students participation Okay! magazine gave also attention to Dutch grocers scene. In special pages, the review introduced news and experiences about Holland plants production. Producers were interviewed about their work and experiences (the questions were collected among a students focus group).

The Plant I like” outcome was better than expected. Students sent to promoters more than 4.000 drawings, confirming that the invitation launched by the Flower Council Holland has turned into an opportunity to look around, discover and learn about the wonderful world of plants which  offer color, comfort, serenity and well-being, to people, to environment and to homes.

A commission, composed by teachers and educators, selected the best drawings. The schools received the gift of a plant. The best drawings were shown in exhibitions, fairs and during a special event which took place some weeks ago with a huge students participation. Green culture is one of the privileged fields of Okay! magazine. In the last 13 years, with the collaboration of Flower CouncilHolland, activities were promoted to create new attention and interest in young people. Thousand of kids  approached the world of flowers and plants, receiving impulse to consider the importance of green for social life and for personal well-being.

And now, with these thousands of drawings, we may look at the plants through the eyes and the ears of children. And also plants have eyes and ears. Those of children.

PLANTS HAVE EYES. THOSE OF CHILDREN (PART TWO)

 

 People asked me to show more beautiful drawings made by Italian students about plants world. I received the suggestion and here you may admire some other pictures… Really nice pics!

Flower Council Holland– through Okay!monthly magazine – had asked the Italian schoolsto draw “the plant that I like”, flower plantsand indoor plants. The outcome was better than expected. About 3.000 the drawings sent to promoters, confirming that the invitation launched by the Flower Council Holland has turned into an opportunity to look around, discover and learn about the wonderful world of plants that offer color, comfort, serenity and well-being, to people, to environment and to our homes. Last week, students participated to the awards ceremony, that taked place at “Le Due Torri”, a big shopping center in Stezzano-Bergamo, in Milan Area.

A mass of colored drawings tell us that plants talk and caress us with their discreet presence. And now, with these thousands of drawings, we may look at the plants through the eyes of children. And also plants have eyes. Those of children.

By the way, I created a videoclip. Here the YouTube link:

http://youtu.be/CRqyEyWkhfs

 

 

PLANTS HAVE EYES. THOSE OF CHILDREN

A great success for an activity launched to Italian schools by the Flower Council Holland: students invited to draw “The plant I like”.

Flower Council Holland – through Okay! monthly magazine – has asked the Italian schools to draw “the plant that I like”, flower plants and indoor plants. The outcome was better than expected. About 3.000 the drawings sent to promoters, confirming that the invitation launched by the Flower Council Holland has turned into an opportunity to look around, discover and learn about the wonderful world of plants that offer color, comfort, serenity and well-being, to people, to environment and to our homes.

A mass of colored drawings tell us that plants talk and caress us with their discreet presence. And now, with these thousands of drawings, we may look at the plants through the eyes of children. And also plants have eyes. Those of children.

In this page, some beautiful drawings made by Italian students.