DRAWINGS FOR PLANTS: 4.000 WORKS FROM ITALIAN STUDENTS ABOUT THE WONDERFUL “PLANET OF FLOWERS AND TREES”

In 2013 Flower Council Holland and Okay! review launched in Italy the 3nd edition of “The Plant I Like” with the goal to reach new generations speaking them about the world of plants and indoor plants, improving knowledges and informations. Kids from infant to secondary schools were involved in a graphic contest about green. Schools were invited to draw plants in every technique, expressing their creativity and imagination… “The Plant I Like” outcome was better than expected. Students sent to promoters more than 4.000 drawings, confirming that the invitation launched by Okay! and Flower CouncilHolland has turned into an opportunity to look around, discover and learn about the wonderful world of plants which  offer color, comfort, serenity and well-being, to people, to environment and to homes. A commission, composed by teachers and educators, selected the best drawings. The schools received a special gift: an incredible plant named “Glowing Star in the Dark” made in Holland by Amigo Plant (http://www.glowingstarinthedark.info/). This plant shines its light through the dark nights; during the day, or in artificial light, this unusual plant stores up the surrounding light, so it can radiate a lovely glow in the dark.

The best drawings were shown during a special event which took place with a huge students participation. Green culture is one of the privileged fields of Okay! magazine. In the last 14 years, with the collaboration of Flower Council Holland, activities were promoted to create new attention and interest in young people. Thousand of kids  approached the world of flowers and plants, receiving impulse to consider the importance of green for social life and for personal well-being. And now, with these thousand of drawings, we may look at the plants through the eyes and the ears of children. But also plants have eyes and ears. Those of children.

EXCLUSIVE / INSIDE THE DUTCH GREENHOUSES WHERE PLANTS GROW UP WITH THE HELP FROM HUMANS AND TECHNOLOGY…

© Photos by ROBERTO ALBORGHETTI

From roses to spathifillums, from fat plants to kalanchoes. A recent trip to Holland for a journalistic reportage about Dutch plants and flowers gave me the opportunity to meet and to know  some of the most innovative producers of the “green world”. In my tour, with the collaboration of Flower Council Holland, I met owners and founders of companies and internationally known brands such as Air so pure, Nolina, Amigo Plant and La mia Favorita. Despite the crisis, they were able to invest and innovate, specializing in the cultivation, environmental sustainability and marketing of indoor plants now known all over the world.

I visited their great and huge greenhouses, where plants grow up with the help from the humans and the technology… I took lot of photos about this incredible world which is a delight for the eyes. I’m glad to share these images coming from The Netherlands, where the passion for the green has produced a range of plants that help us to live better and to create an atmosphere of well-being in our environment, from homes to offices to communities. An activity that also has become a message from a beautiful Country where plants and flowers colors are a symbol of life.

INFOS AT:

http://www.bloemenbureauholland.nl/