The Queen of Holland, Beatrice, on April 30, abdicated in favor of his son, the future King William Alexander. The traditional national holiday became the occasion for a series of initiatives in and outside the Netherlands. In order to involve the citizens of Rome to Dutch festivity, the Embassy of the Netherlands, in collaboration with “Roma Capitale” and Holland Flower Council organized a compelling “Orange Flowers Festival”. Rome celebrated the new Dutch King William Alexander with a colorful ceremony which took place on Capitol Hill. Two models dressed in clothes entirely composed of fresh flowers offered to the Mayor of Rome a sparkling and unique flower arrangement consisting of different types of orange flowers.The event served to highlight two areas of excellence of Dutch economy: floriculture and fashion & design.
Truly spectacular, this year, the floral decoration of St. Peter’s Square in Rome on the occasion of the Easter celebrations, on Sunday March 31. For the 28th consecutive year Flower Council of Holland created the impressive floral show to welcome the new Pope Francesco. The varieties most represented were white roses (3,000), daffodils (10,000 more than 6000 different colors yellow) and lilies (600). And, of course, the inevitable tulips in 20,000 various shades. A total of about 40,000 between plants, flowering branches and cut flowers were used to decorate St. Peter’s Square, the staircase and the central loggia. This tradition began in 1985. And also on the last Sunday, skilled hands and great creativity celebrated one of the most famous squares in the world.
Photos by Charles Lansdorp (Flower Council of Holland)
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From roses to spathifillums, from fat plants to kalanchoes. A recent trip to Holland for a journalistic reportage about Dutch plants and flowers gave me the opportunity to meet and to know some of the most innovative producers of the “green world”. In my tour, with the collaboration of Flower Council Holland, I met owners and founders of companies and internationally known brands such as Air so pure, Nolina, Amigo Plant and La mia Favorita. Despite the crisis, they were able to invest and innovate, specializing in the cultivation, environmental sustainability and marketing of indoor plants now known all over the world.
I visited their great and huge greenhouses, where plants grow up with the help from the humans and the technology… I took lot of photos about this incredible world which is a delight for the eyes. I’m glad to share these images coming from The Netherlands, where the passion for the green has produced a range of plants that help us to live better and to create an atmosphere of well-being in our environment, from homes to offices to communities. An activity that also has become a message from a beautiful Country where plants and flowers colors are a symbol of life.