FLORENCE: IN THE MEDIEVAL “PHARMACY” OF S.MARIA NOVELLA (XIV CENTURY) A SPECIAL EVENT FOR MY BOOK ON POPE FRANCIS LIFE

 

© Photos: ROBERTO ALBORGHETTI / OFFICINA PROFUMO-FARMACEUTICA S.M.NOVELLA, FLORENCE

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Guest Writer: Press Office Velar-Elledici Editions

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On Friday the 9th of May, 2014 at 9:00 p.m. takes place the book presentation of “Francesco” by Roberto Alborghetti inside the historical rooms of the Officina Profumo-Farmaceutica di Santa Maria Novella in Florence, via della Scala 16. The book talks about the life of Pope Francis. It is the first historical and illustrated biography on the argentine Pope and also the result of unpublished researches and statements useful to know how a “son of emigrants” is became the pastor of the universal Church.

FRANCESCO, copertina ristampaStarting from the information about his original family – retracing the childhood and the adolescence years of the young Jorge Mario – until his religious vocation and cultural education, included the pastoral years in Argentina, the work of Alborghetti accompanied the reader to discover the personality, the responsibility and the mission of the future Pope.

Together with the author during the event participate also the journalist Carmelina Rotundo, the director of Toscana Oggi Mr. Andrea Fagioli, the journalist and writer Riccardo Clementi, the journalist Giuseppe Saponaro, the director of Over the Sky, Mr. Maurizio Martini, and Giuseppe Piani, d.e.i.s.t.a.f.’s researcher of the University of Florence. Moreover the master Giuseppe Tocchetti exposes his opera which is based on the book of Alborghetti.

WHATCH THE CLIP:

http://youtu.be/qrZw-AWYeDM

The enchanting and capturing Officina Profumo-Farmaceutica of Santa Maria Novella is part of Florence history. During the thirteenth century, thanks to a growing economic development, Florence attracted crowds of outcasts in search of work, finding asylum in the city centre; they camped in villages where they were miserable and unhealthy.

They dedicated themselves to support their new mendicant orders. The Franciscans settled east of the city, where they settled in the area of the shops of the dyers and tanners, polluting water and air and where the church of Santa Croce was built, completed during 1800s. The Dominicans settled in the city walls to the north-west: first at the church of San Pancrazio, then in that of Santa Maria delle Vigne, which, in the middle of the fourteenth century, was rebuilt and named the Santa Maria Novella. The Carmelites settled in the south, in a booming area, where workers lived in poor carders and Battilana: Santa Maria del Carmine was consecrated in 1422.

In 2012 Officina Profumo-Farmaceutica di Santa Maria Novella celebrated 400 years of uninterrupted business, in the name of tradition and innovation. Raw materials of the highest quality are still used and the apothecary fathers’ artisanal procedures are still followed, yet the company avails itself of modern technology and state of the art equipment Eugenio Alphandery, general manager and co-owner of Officina comments on this:

Given my passion for both antique and modern cars, I could compare this company to a convertible from the 1930’s with hand hammered bodywork crafted by an artisan and a powerful, modern motor, perfect brakes and suspension, all exhalting the car’s beauty and the pleasure of driving it.”

For the occasion major restoration has been undertaken at the historic shop on Via della Scala to restore the ancient pharmacy to its original appearance. This restoration project represents a milestone in Officina’s long history.

Production is now carried out on Liberty style premises on Via Reginaldo Giuliani, in the north of Florence about 3 km from the head office on Via della Scala. All the products are made here with equipment that has been specially designed and custom-built for each specific purpose. Each product has a peculiar story, for example the Cologne and Pot pourri, two of the company’s distinguishing products.

http://www.smnovella.it/

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THE MAKING OF “FRANCESCO”, MY BEST-SELLING BOOK ON POPE FRANCIS…/ A BEHIND-THE-SCENES VIDEOCLIP

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By Velar Press Office

“A great team for a great work”: this video shows some images about the making of “Francesco” (“Francis”) the first illustrated and historical biography – written by journalist and author Roberto Alborghetti for Velar-Elledici Publishing – about the new Pope.  This work is the result of the wonderful participation of many people – about 30 persons! – to whom we want to dedicate this videoclip. Without them, without the precious collaboration of each of them, we could never accomplish and complete this important and best selling book. The work (in Italian language, but publishing company is planning an English version for e-books market) was carried out in two versions: a single volume and a special edition in two volumes + slipcase.   

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Pope Francis and author Roberto Alborghetti during the private encounter in Casa Santa Marta (Vatican City, Rome) for the presentation of the biography.

Pope Francis and author Roberto Alborghetti during the private encounter in Casa Santa Marta (Vatican City, Rome) for the presentation of the biography.

6 MONTHS OF WORK, 340 IMAGES, UNPUBLISHED STORIES, TWO LARGE FORMAT VOLUMES…

Over 550,000 lines of text, 14 chapters, 340 photographs, 6 months of work and researches: these are the numbers that define the “first historical and illustrated biography” about new Pope Jorge Mario Bergoglio, the 266 th Pope of history, the first to assume the name of Francis, the first South American Pope, the first Pope belonging to the Society of Jesus.

Francis” helps us to know a “son of Italian immigrants” who became the leader of the Roman Catholic Church. The volumes – “the most-awaited event for Italian publishing industry” as media stated – dig deep into the historical records and documents starting from the news about the Pope’s family, reconstructing moments and facts concerning the emigration from Italy to Argentina, specifying dates, times and procedures.

The Author writes about the childhood of the future Pope Francis, his progressive steps in education, his lung disease, his religious vocation on the backdrop of social and historical scenarios of Argentina. “Francis” also delves into the distinctive elements of cultural education of the future Pope Francis, his relations with the  world of Latin American thinkers, authors and essayists (Jorge Luis Borges, Methol Ferre, Gera, Scannone) who drew new perspectives for South American continent. The book  contextualizes informations and news related to the evolution of social and historical periods in Argentina, as president Peron’s age. 

Unpublished testimonies help to discover Jorge Mario Bergoglio during his years at the helm of the Jesuits in Argentina, his pastoral insights, his role in saving lives during the military dictatorship (1976-1983), his experiences as rector at the Collegio Massimo in San Miguel, his presence in the “barrios” between the poor and emergencies in Buenos Aires, sharing the difficulties of the population in the years of severe economic crisis that hit Argentina at the beginning of the Twenty-First century. The last chapters are dedicated to the first months of Francis pontificate.

BOOK PAGE AT VELAR SITE – (SHOPPING ONLINE)

BOOK INFORMATIONS AT ELLEDICI SITE

I LEAD YOU INSIDE THE VATICAN PALACES #1 / THE BEAUTIFUL BERNINI’S ROYAL STAIRCASE…

© Roberto Alborghetti

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Before my recent private encounter with Pope Francis  for the presention of the biography I wrote about him, I had the way to visit some of the beautiful rooms in the Apostolic Palace in Vatican City; as we know, Pope Francis doesn’t live there, but  in the unpretencious house, Casa Santa Marta, where I met him.

I been firstly on the incredible Gian Lorenzo Bernini’s Scala Regia ( Royal Staircase) which is a flight of steps and part of the formal entrance to the Vatican. It was built by Antonio da Sangallo the Younger in the early 16th century, to connect the Apostolic Palace to St. Peter’s Basilica, and restored by Gian Lorenzo Bernini from 1663 to 1666.

The site for the stairs, a comparatively narrow sliver of land between church and palace, is awkwardly shaped with irregular converging walls. Bernini used a number of typically theatrical, baroque effects in order to exalt this entry point into Vatican. The staircase proper takes the form of a barrel-vaulted colonnade that necessarily becomes narrower at the end of the vista, exaggerating the distance. Above the arch at the beginning of this vista is the coat of arms of Alexander VII, flanked by two sculpted angels.

(1 – TO BE CONTINUED)

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RELATED ARTICLES:

https://robertoalborghetti.wordpress.com/2014/01/16/extraordinary-day-i-met-pope-francis-for-the-presentation-of-the-historical-biography-i-wrote-about-him-images-talk-better-than-words/

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https://robertoalborghetti.wordpress.com/2013/12/11/pope-francis-person-of-the-year-my-new-book-tells-his-extraordinary-life-2-volumes-unpublished-stories-340-photos/

EXTRAORDINARY DAY: I MET POPE FRANCIS FOR THE PRESENTATION OF THE HISTORICAL BIOGRAPHY I WROTE ABOUT HIM. IMAGES TALK BETTER THAN WORDS…

READ MORE ABOUT “FRANCIS”, THE FIRST ILLUSTRATED AND HISTORICAL BIOGRAPHY ABOUT JORGE MARIO BERGOGLIO, AUTHOR ROBERTO ALBORGHETTI, VELAR-ELLEDICI PUBLISHING:

https://robertoalborghetti.wordpress.com/2013/12/11/pope-francis-person-of-the-year-my-new-book-tells-his-extraordinary-life-2-volumes-unpublished-stories-340-photos/