MY NAME IS A BRAND: STUDENTS PLAY WITH INTERNATIONAL LOGOS (ROUND # 2)

On request, some other logos drawn by students… Brands and  trademarks surround us. They besiege us. They became part of our lives. We often identify a brand with our character and style. And it’s really funny what the Holy Family Institute’s students in Comonte di Seriate (Italy) did. They enjoyed to play with their names drawing internationally known brands graphs. Leaded by their Professor mrs. Falconi, students drew their names according  to some companies brand design (Disney, Lacoste, Nike, EstaThe)whose trademarks are around us. It was a compelling game which  became a  good exercise in observation too.

IL MIO NOME E’ UN MARCHIO

Ecco ancora alcuni nomi disegnati secondo la grafica di celebri logo internazionali… I marchi ci circondano. Ci assediano. Son entrati a far parte della nostra vita. Spesso, in un marchio ci riconosciamo, con il nostro carattere e con il nostro stile. Ed è simpatico quello che hanno fatto gli studenti dell’Istituto Sacra Famiglia di Comonte di Seriate (Bergamo) che si sono divertiti a rivestire i propri nomi con i tratti grafici di noti marchi di prodotti. Sotto la guida della docente prof.ssa Falconi, gli studenti hanno proposto i loghi di società multinazionali i cui, marchi, sono sotto gli occhi di tutti ( tra gli altri, Disney, Lacoste, Nike, EstaThe). Un irresistibile gioco che si è trasformato anche in un bell’esercizio di osservazione.  

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WHERE ARE YOU? FIND YOURSELF IN THE LACER/ACTIONS UNIVERSE…

This is one of my recent Lacer/actions artworks, Images of Torn (publi)City”. Someone could define it as an expression of dripping techniques. Someone (again) could tell me that it is so similar to some contemporary art  paintings… Abstract paintings.   I only say that the image is absolutely natural, spontaneous and realistic… as all the others (more than 37.000…) I have been catching so far. So, find yourself in the Lacer/actions Universe… and guess where I took the image  from…

MAGICAL FEATHERS… AND 30.000 VISITORS FOR MY BLOG (THANK YOU !)

THE AMSTERDAM‘S LACER/ACTIONS FILES #1 

While my blog is doing more than 30.000 visitors (thank you so much!!!) I’m glad to introduce “The Amsterdam’s Lacer/actions Files”.

During my recent trip in Netherlands I had the way to see and to admire torn posters and other urban signs that I like to catch and to document for my “Lacer/actions” art project. It happened also in Amsterdam, where I captured lot of images, absolutely realistic, as all the others pics I collected so far. The beautiful dutch city reveals itself also through ripped poster and ads you may see in hidden corners, as the first images series I want to show and share here.

On a big display in the city centre my eyes discovered fascinating particulars. They were paper and glue residuals that weather, light, humidity and time transformed in a sort of magical feathers. The nine artworks I present in this photo gallery are absolutely random, natural and not manipulated images.

Coming soon:

  • THE AMSTERDAM’S LACER/ACTIONS FILES #2 –  THAT INCREDIBLE PALETTE BEHIND MAGNA PLAZA

  • THE AMSTERDAM’S LACER/ACTIONS FILES #3 –  AN “ART CONTAINER” NEAR THE ROYAL PALACE…

LaceR/Actions”is a multidisciplinary project and research about urban signs and landscapes, especially concerning the apparent chaos of ripped papers from billboards and advertisings diplays. I have collected so far more than 35.000 images. Impressed by photocamera and transferred on canvas, reproduced on lithographs or textiles (as pure silk), or scanned in a video clip, the details of torn posters give new life to paper lacerations. I think in the lacerated advertisings is recognizable the “unwrapped” city, self-destroying in the messages, self-regenerating and self-reproducing in new visual elements, often contradictory, dissonant, discordant, but still surprisingly vital. 

Some “Lacer/Actions” artworks were published in a booklet-portfolio: Pics of torn (publi)city”.  In July 2010, thirty thousand people visited my show “The Four Elements of LaceR/Actions” during the three days exhibition at Oriocenter (Milano Bergamo Orio Airport, Italy).Myartworks are also taking part of experiences about sensorial and emotional perceptions (sinestesys) concerning kinesiologic tests. In October 2010 I participated to “Parallax AF” in London (La Galleria, Royal Opera Arcade). One of my artwork will be kept at the new Contemporary Art Museum will open next September in Marche region (Italy). The next big Lacer/actions Show will take place in the enchanting XIII Century Rocca Aldobrandesca, an incredibile fortress in Tuscany (Monte Amiata, Piancastagnaio, Siena, Italy) from September 27 to November 4, 2012. An “The End of The World” event…  

R.A.

© Roberto Alborghetti

STREAMS OF COLORS: IMAGE #5 FROM “THE SPRING WINGS” LACER/ACTIONS SERIES

 

Till next sunday April 1, I’m glad to share a special preview of a seven images series that I titled “The Spring Wings”. The whole series will be followed and concluded by a videoclip in which I’ll show a “live view” of that incredibile billboard from which I’ve made my artworks.

I think it’s one of the most astonishing torn posters I ever seen so far during my long research about ripped ads and urban signs. It was located in Lecco, a beautiful town on Como Lake (Italy). The incredible actions and re-actions made by time, weather and environmental conditions (rain, light, smog, humidity…) produced a capturing and harmonious mash-up of colors and shapes. I really had the luck to be in the right time in the right place… (in the following days the billboard was covered with new publicity posters).

The huge and whole torn paper advertising showed me pre-existing images that were crushed and de-structured in thousands of particles which presented fascinating colored streams and waves dancing on a completely white background. The various sections of the torn poster reminded me suggestions about springtime colors…as we may see also in the 4th image of the series.

ABOUT MY “LACER/ACTIONS ART PROJECT”

LaceR/Actions”is a multidisciplinary project and research about urban signs and landscapes, especially concerning the apparent chaos of ripped papers from billboards and advertisings diplays. I have so far collected more than 35.000 images. Impressed by photocamera and transferred on canvas, reproduced on lithographs or textiles (as pure silk), or scanned in a video clip, the details of torn posters give new life to paper lacerations. I think in the lacerated advertisings is recognizable the “unwrapped” city, self-destroying in the messages, self-regenerating and self-reproducing in new visual elements, often contradictory, dissonant, discordant, but still surprisingly vital. 

Some “Lacer/Actions” artworks were published in a booklet-portfolio: Pics of torn (publi)city”.  In July 2010, thirty thousand people visited my show “The Four Elements of LaceR/Actions” during the three days exhibition at Oriocenter (Milano Bergamo Orio Airport, Italy).Myartworks are also taking part of experiences about sensorial and emotional perceptions (sinestesys) concerning kinesiologic tests. In October 2010 I participated to “Parallax AF” in London (La Galleria, Royal Opera Arcade). One of my artwork will be kept at the new Contemporary Art Museum will open next September in Marche region (Italy). The next big Lacer/actions Show will take place in the enchanting XIII Century Rocca Aldobrandesca, an incredibile fortress in Tuscany (Monte Amiata, Piancastagnaio, Siena, Italy) from September 27 to November 4, 2012. An “The End of The World” event…  

R.A.

© Roberto Alborghetti

UNIDENTIFIED FLYING OBJECTS? NO, IT’S IMAGE #3 FROM “THE SPRING WINGS” LACER/ACTIONS SERIES

 

 Till next sunday April 1, I’m glad to share a special preview of a seven images series that I titled “The Spring Wings”. The whole series will be followed and concluded by a videoclip in which I’ll show a “live view” of that incredibile billboard from which I’ve made my artworks.

I think it’s one of the most astonishing torn posters I ever seen so far during my long research about ripped ads and urban signs. It was located in Lecco, a beautiful town on Como Lake (Italy). The incredible actions and re-actions made by time, weather and environmental conditions (rain, light, smog, humidity…) produced a capturing and harmonious mash-up of colors and shapes. I really had the luck to be in the right time in the right place… (in the following days the billboard was covered with new publicity posters).

The huge and whole torn paper advertising showed me pre-existing images that were crushed and de-structured in thousands of particles which presented fascinating colored streams and waves dancing on a completely white background. The various sections of the torn poster reminded me a sort of suggestion about springtime colors…as you may see also in this image, in which I like the movement of several Unidentified Flying Objects…

ABOUT MY “LACER/ACTIONS ART PROJECT”

LaceR/Actions”is a multidisciplinary project and research about urban signs and landscapes, especially concerning the apparent chaos of ripped papers from billboards and advertisings diplays. I have so far collected more than 35.000 images. Impressed by photocamera and transferred on canvas, reproduced on lithographs or textiles (as pure silk), or scanned in a video clip, the details of torn posters give new life to paper lacerations. I think in the lacerated advertisings is recognizable the “unwrapped” city, self-destroying in the messages, self-regenerating and self-reproducing in new visual elements, often contradictory, dissonant, discordant, but still surprisingly vital. 

Some “Lacer/Actions” artworks were published in a booklet-portfolio: Pics of torn (publi)city”.  In July 2010, thirty thousand people visited my show “The Four Elements of LaceR/Actions” during the three days exhibition at Oriocenter (Milano Bergamo Orio Airport, Italy).Myartworks are also taking part of experiences about sensorial and emotional perceptions (sinestesys) concerning kinesiologic tests. In October 2010 I participated to “Parallax AF” in London (La Galleria, Royal Opera Arcade). One of my artwork will be kept at the new Contemporary Art Museum will open next September in Marche region (Italy). The next big Lacer/actions Show will take place in the enchanting XIII Century Rocca Aldobrandesca, an incredibile fortress in Tuscany (Monte Amiata, Piancastagnaio, Siena, Italy) from September 27 to November 4, 2012. An “The End of The World” event…  

R.A.

© Roberto Alborghetti

THE OFFICIAL POSTER OF “LACER/ACTIONS SHOW” AT THE XIII CENTURY TUSCANY CASTLE (ITALY, SEP 27- NOV 4, 2012)

 

A special preview about the Official poster created for the next Roberto Alborghetti Lacer/actions Show. The exhibition will take place in an enchanting and wonderful location: a XIII Century fortress in the heart of Tuscany (Italy). It’s already announced as one of the most awaited events of 2012.

From September 27 to November 4, 2012, at Rocca Aldobrandesca, Piancastagnaio, Siena, Tuscany. Organized by local Municipality and Siena Territory Communities and Associations.

Check out the videoclip:

Vodpod: next-laceractions-show

At Youtube – Special preview clip

At Animoto – Lacer-actions Show at the castle

Una speciale anteprima sul poster ufficiale relativo alla  prossima mostra delle “Lacer/azioni” di Roberto Alborghetti, in programma nella suggestiva Rocca Aldobrandesca (sec. XIII) di Piancastagnaio (Siena). Dal 27 settembre al 4 novembre 2012. Promuove il Comune di Piancastagnaio con enti e associazioni.

“GLAMOUROUS ACCESSORIES FROM WASTE-PAPER ON THE WALLS”: “IL PUNTO” WEEKLY MAGAZINE REPORTS ON ROBERTO ALBORGHETTI LACER/ACTIONS SILK SCARVES

 

The Italian Weekly Magazine “Il Punto”, in his last issue ( March 2, 2012) dedicates text and pic to Roberto Alborghetti ‘s Limited Edition Silk Scarves from his “Lacer/actions” Art Project  about images of torn posters and urban signs. The article – introduced by “Lacer/actions at your neck” headline – is edited by journalist Roberta Maresci for the Fashion section of the review.  

Roberta Maresci writes: “A silk scarf to remember the Fallen of Nine Eleven, although his most famous art images come from trash of the cities walls. Glamorous accessories are borning from waste dirty, ripped, torn and worn paper. It is called “Lacer/actions” the project by which Roberto Alborghetti turns trash into an art subject, or at least into an watchable product as a textile design. It’s an unique experimentation which has become reality thanks to Bruno Boggia who in his Studio in Como for over sixty years has been working on textiles design and with the most famous designers in the world (as Capucci, Lacroix, Valentino, Lancetti, Mila Schön, Chanel, Celine, Dior, Yves Saint Laurent, Etro, Escada, Donna Karan Paul Smith, Rolando Santana).

LACER/AZIONI AL COLLO

Da “Il Punto” – Settimanale / 2 marzo 2012

Pagine Moda – A cura di Roberta Maresci

Una sciarpa in seta per non dimenticare i caduti dell’11 settembre. Anche se le sue più celebri sono ricavate dalle immagini dei muri-trash. Dai rifiuti di carta sporca, strappata, lacerata e usurata nascono accessori glamour. Si chiama Lacer/azioni il progetto di Roberto Alborghetti che trasforma il trash in un soggetto d’arte, o quantomeno in un prodotto guardabile: textile design. Una singolare sperimentazione diventata realtà grazie a Bruno Boggia che nel suo Studio di Como da oltre sessant’anni lavora con i tessuti e i più famosi stilisti del mondo (da Capucci a Lacroix, Valentino, Lancetti, Mila Schön, Chanel, Céline, Dior, Yves Saint Laurent, Etro, Escada, Donna Karan, Paul Smith e Rolando Santana).