DRAWINGS FOR PLANTS: 4.000 WORKS FROM ITALIAN STUDENTS ABOUT THE WONDERFUL “PLANET OF FLOWERS AND TREES”

In 2013 Flower Council Holland and Okay! review launched in Italy the 3nd edition of “The Plant I Like” with the goal to reach new generations speaking them about the world of plants and indoor plants, improving knowledges and informations. Kids from infant to secondary schools were involved in a graphic contest about green. Schools were invited to draw plants in every technique, expressing their creativity and imagination… “The Plant I Like” outcome was better than expected. Students sent to promoters more than 4.000 drawings, confirming that the invitation launched by Okay! and Flower CouncilHolland has turned into an opportunity to look around, discover and learn about the wonderful world of plants which  offer color, comfort, serenity and well-being, to people, to environment and to homes. A commission, composed by teachers and educators, selected the best drawings. The schools received a special gift: an incredible plant named “Glowing Star in the Dark” made in Holland by Amigo Plant (http://www.glowingstarinthedark.info/). This plant shines its light through the dark nights; during the day, or in artificial light, this unusual plant stores up the surrounding light, so it can radiate a lovely glow in the dark.

The best drawings were shown during a special event which took place with a huge students participation. Green culture is one of the privileged fields of Okay! magazine. In the last 14 years, with the collaboration of Flower Council Holland, activities were promoted to create new attention and interest in young people. Thousand of kids  approached the world of flowers and plants, receiving impulse to consider the importance of green for social life and for personal well-being. And now, with these thousand of drawings, we may look at the plants through the eyes and the ears of children. But also plants have eyes and ears. Those of children.

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EXCLUSIVE: 4.000 DRAWINGS ON THE WONDERFUL WORLD OF PLANTS. THE INCREDIBLE EXPERIENCE OF ITALIAN KIDS (A SPECIAL PHOTO-GALLERY)

In 2012 Flower Council Holland and Okay! review launched in Italy the 2nd  edition of  “The plant I like”. The goal was reaching new generations and speaking them about the world of plants and indoor plants, improving knowledges and informations. Kids from infant to secondary schools were involved in a graphic research about green. Okay! magazine, in special pages, presented informations and news, describing some popular indoor plants. School were invited to draw plants in every techniques, expressing their creativity and imagination…

With the aim to improve the students participation Okay! magazine gave also attention to Dutch grocers scene. In special pages, the review introduced news and experiences about Holland plants production. Producers were interviewed about their work and experiences (the questions were collected among a students focus group).

The Plant I like” outcome was better than expected. Students sent to promoters more than 4.000 drawings, confirming that the invitation launched by the Flower Council Holland has turned into an opportunity to look around, discover and learn about the wonderful world of plants which  offer color, comfort, serenity and well-being, to people, to environment and to homes.

A commission, composed by teachers and educators, selected the best drawings. The schools received the gift of a plant. The best drawings were shown in exhibitions, fairs and during a special event which took place some weeks ago with a huge students participation. Green culture is one of the privileged fields of Okay! magazine. In the last 13 years, with the collaboration of Flower CouncilHolland, activities were promoted to create new attention and interest in young people. Thousand of kids  approached the world of flowers and plants, receiving impulse to consider the importance of green for social life and for personal well-being.

And now, with these thousands of drawings, we may look at the plants through the eyes and the ears of children. And also plants have eyes and ears. Those of children.

“GRANDPARENTS AND GRANDCHILDREN”: IN ITALY AN INTERNATIONAL SHORT FILM FESTIVAL FOR ALL EUROPEAN FILM MAKERS

 

On the wake of the success of national writing techniques and short film festivals for the Schools “Unknown Pens & Videos” and of the experience of the competition “A tree for the grandchildren – Grandparents Day the OSA onlus Association, Abbadia San Salvatore (Siena,Italy) presents the first edition of the international short film festival NONNIcorti , an open competition for all Italian and European film makers on the theme of “Grandparents & Grandchildren”, promoted by the Association OSA-ONLUS in collaboration with Plant Publicity Holland and Colonnetti Foundation (Turin), Municipality of Abbadia San Salvatore, the Province of Siena Administration and OKAY! magazine.

The theme is in fact the sole condition for participation: it is a show of short films on the figure of the “grandparents”:

  • the relationship between generations,

  • the cultural and social change between generations,

  • the “life pills” to teach and to hand down to “grandchildren”,

  • the figure of the aged people in the family and in the community,

  • to redeem the value of Grandparents, to spread social and cultural messages, natural holders, to share their experiences, keeping them as a treasure and transferring them to new generations.

The short film was chosen (maximum length 15 minutes) as a form of expression to continue the link with the cultural experiences previously promoted by OSA Association, which were award-winning, both for the interest shown by the public and for the number of competitors on the whole national territory.

The short film is thus the “fil rouge” connecting the existing cultural initiatives with the new born NONNIcorti. The form of the short film was chosen for its nature of “immediate message”, for its short language, for its synthetic features, for its relatively easy production, without excessive use of money and resources, for its shortness, which makes it very usable by everybody.

The competition will take place from 15 to 20 (day of prize-giving) October 2012 in Abbadia San Salvatore (Siena, Italy).

There will be: COMMISSION award selected by local and national experts and professionals; GRANDPARENTS award selected by some grandfathers, also elderly members of the Centre “L’Incontro” in Abbadia S. S.; GRANDCHILDREN award selected by the students of the Secondary School of Abbadia S.S. ; ORIGINAL SOUNDTRACK award selected by international experts and professionals

The artworks must be submitted by 30th June 2012 to OSA ONLUS Casella Postale 35 – Abbadia San Salvatore (Siena). They will be archived at the Municipal VideoCentre of Abbadia San Salvatore, in the VIDEO-MEMORY Section. The competition announcement can be found in the website www.pennesconosciute.it

For further information you can contact Plant Publicity Holland (Italian office), Charles Lansdorp tel. 0039-348-4415927, contact@colour-your-life.it or Nicola Cirocco – tel.0039- 328 4740282 – cironic@alice.it