PUPILS VOICES TRY STOPPIN’ THE MASSACRE OF ACCIDENTS AT WORK

 

 Yesterday it was one of the busiest days for this blog. People were really struck by “Mydaddy” clip which focuses attention on the dramatic “war report” about a year (2011) of accidents at works in Italy (1,170 deads and over 775,000 injuries). The problem affects not only Italy, but all the so called “civilized world”. The numbers of deathes and injuries are really impressive, often forgotten by the media themselves, who give titles to the phenomenon only in the presence of emotional or numeric high-impact tragedies.

For this reason it is urgent to raise voice and the guard. Even with a message. How “Mydaddy” clip does. The videoclip supports “First in Safety”, an Italian social campaign for the prevention of accidents at work which invites schools – and young people – to confront the problem. This campaign – at its 10th edition – is promoted by ROSSINI TRADING Spa, ANMIL (the italian Association for injured people) and OKAY! monthly magazine. It’s unique in Italy and Europe and maybe in the global world (at least for continuity, originality and effectiveness).

“Mydaddy” videoclip was conceived and produced by Roberto Alborghetti, reporter, writer and visual artist, with the participation of talented students of the second class of the Primary School “P.Mazzi” in Piancastagnaio (Siena). Uploaded on YouTube and VodPod– also in special version with English subtitles – and shared by multiple sites, the clip has become a sort of original spot not only for “First in Safety” campaign, but also for its aim to support the prevention message. Disarmingly simple yet remarkably effective, the video was made at the end of an educational workshop.

The pupils produced drawings on school safety and discussed about workplace injuries that involved mom and dad (from here the title). The clip – made in collaboration with the School Institute in Piancastagnaio, the Municipality of Piancastagnaio (with the major Fabrizio Agnorelli) and Osa non-profit organization (with President Nicola Cirocco) – is an original document on what school may and must do about prevention of accidents at work. As stated in the videoclip final message, “prevention is the lethal weapon to stop the war bulletin” of the deaths and injuries at work.

 

 

English Edition :

 

http://vodpod.com/watch/15988056-mydaddy-wounded-so-much?u=robertoalborghetti&c=robertoalborghetti

 

http://youtu.be/9BWd4Ll-KQw

 

 

Versione Italiana – YouTube link :

http://youtu.be/6DMWmluQauo

 

 

Advertisements

PUBLIC ENEMY TO PERFORM AT SANTA FE UNIVERSITY OF ART AND DESIGN

Concert is part of the university’s Artists for Positive Social Change series

  

Santa Fe University of Art and Design (Usa) will bring the internationally renowned hip-hop group Public Enemy to campus Saturday, April 28, 2012. The daylong event will kick off with a community conversation with frontman and lyricist Chuck D. and producer and bassist Brian Hardgroove and will culminate in a live Public Enemy concert that will be open to the public. The concert will close the university’s first yearlong Artists for Positive Social Change series.

It’s especially important to give our students direct access to the artists,” explains David Scheinbaum, chair of the Photography Department and the force behind the Artists for Positive Social Change program. “We have asked highly respected artists to talk to our students about what they do and how they do it. The conversations between the artists and the students are the backbone of the program.”

Formed in 1987, Public Enemy is known for hits like “Fight the Power” and albums like Apocalypse 91… The Enemy Strikes Black and How You Sell Soul to a Soulless People Who Sold Their Soul??? In the early 1990s, the group pioneered the crossover between rap and rock by partnering with thrash metal band Anthrax on “Bring the Noise,” a genre-busting single that paved the way for the rap-metal sound.

Over the past two decades, Public Enemy has continued the conversation about black rights in America and has advocated maintaining hip hop as a musical form that belongs to the people who listen to it and make it, and not the record companies who release and promote it. Getting Chuck D involved in this initiative will really make the difference. This is a place where people have real questions and can start a conversation,” said Hardgroove. “Santa Fe University of Art and Design is the only campus I’ve been introduced to that shows an interest in feeding the artistic heart.”

The group is also politically and socially active. It launched the website Public Enemy Africa in January 2011 to encourage creative dialogue among hip-hop and rap artists in African communities. The website offers a forum for posting artist profiles, music, videos and event dates to encourage the expression of regional and community cultural politics and concerns. Public Enemy Africa is a digital soundboard and cultural bridge to promote dialogue and, hopefully, to redirect the center of African hip-hop and rap music back to African communities,” explains Chuck D, who is a frequent lecturer and speaker and hosts a regular radio show on WBAI in New York City called “… ANDYOUDON’TSTOP!”

Public Enemy’s mission for positive social change epitomizes the goals of the series. “Chuck D is very serious about art and education,” Scheinbaum says. “Public Enemy is committed to its art and its message, often in the face of adversity. It’s the perfect group to represent our program’s emphasis on positive social change.”

The Artists for Positive Social Change series for the 2011–2012 academic year is focused on the genre of hip hop as a major influence on today’s culture and social fabric, highlighting hip-hop artists who push the boundaries of their medium. Since September, several artists, including Hardgroove and Bukue One, have visited campus to deliver lectures and workshops.

 Details about the concert and community conversation will be published early in 2012. For more information about Artists for Positive Social Change, please visit www.santafeuniversity.edu

Public Enemy picture from:

http://www.publicenemy.com/

 

ABOUT ARTISTS FOR POSITIVE SOCIAL CHANGE

Artists for Positive Social Change is a groundbreaking, university-wide series of events, lectures and performances that highlight one high-profile issue or genre. For the 2011–2012 academic year, the series focuses on hip-hop music as a major influence on today’s culture. It highlights hip-hop artists who serve as the voice for youth culture today, bringing positive messages of social responsibility through the multidisciplinary aspects of their medium: music, lyrics, graffiti and breakdancing. Prominent hip-hop artists will visit campus to give lectures, participate in panel discussions, perform their music and meet and talk with students.

To learn more, visit:

www.santafeuniversity.edu/CSFSite/CSF/About/ArtistsForPositiveChange

 

ABOUT SANTA FE UNIVERSITY OF ART AND DESIGN

Santa Fe University of Art and Design, in Santa Fe, New Mexico, provides a unique interdisciplinary curriculum that combines practical experience with core theory to prepare graduates to become well-rounded, creative problem-solving professionals. SFUAD offers a small-size class environment led by faculty members who are practicing artists, passionate about education and committed to involving students in meaningful projects beginning in their freshman year. The curriculum is designed to inspire creativity, passion and outstanding performance in contemporary music, creative writing, performing arts, art, graphic design, moving image arts (filmmaking and video production), and photography. With its diverse international student body and opportunities to study abroad, SFUAD encourages students to develop a global perspective on the arts. The city of Santa Fe also offers an international artistic experience as one of the world’s leading centers for art and design, home to thousands of artists working in all media. Santa Fe University of Art and Design (formerly the College of Santa Fe) is accredited by The Higher Learning Commission and a member of the North Central Association, www.ncahlc.org

 

HIP-HOP GOES TO UNIVERSITY

Bukue One led Workshop on Graffiti Art at Santa Fe’ University (Artists for Positive Social Change program)

Hip-hop artist Bukue One led a workshop on graffiti art Sept. 13 at Santa Fe’ University of Art and Design. The workshop was part of the university’s 2011–2012 Artists for Positive Social Change series, which focuses on hip-hop as a major influence on today’s culture and highlights hip-hop artists who push the boundaries of their medium. Bukue One, a leader in the world of hip-hop music and graffiti art, is globally recognized for his innovative and influential work, commitment to positive messages, and contributions to social change in his community.

Bukue is an artist who maintains a very high standard of ethics in his work and is aware of his responsibility as a performer,” said David Scheinbaum, chair of the Photography Department and leader of this year’s series. “As a university, we wanted to bring to our students not only talented figures to emulate, but also artists who consciously and creatively bring a positive message to our youth. Bukue does this through his music, his art and his own engagement with community and kids.”

Bukue, a performer and graffiti artist as well as the manager of hip-hop artist Del the Funky Homosapien, led a workshop focused on how to create a “burner,” or a big wall of graffiti. Bukue explained how to select optimal lettering, color and layout for large surface graffiti design. The workshop included the creation of a graffiti project on a wall near campus.

Forrest Thomas, owner of Thomas Properties, generously allowed our students to use the back of his building at the campus exit for the graffiti workshop,” said Linda Swanson, chair of the Art Department. “Together, Bukue One and workshop participants created a graffiti image of the letters ‘SFUAD’ there. This is a wonderful example of neighborly collaboration, and we appreciate Forrest’s trust and commitment to our school’s project. We were thrilled to acknowledge this collaborative effort and the significance of the project by placing a plaque about the Bukue One graffiti workshop and Forrest Thomas on the wall alongside the art.”

In addition to the workshop, Bukue gave a private concert to students, faculty members and staff, giving students the chance to see him at work both in an academic setting and as a performer on stage.

Having Bukue at the university was a unique experience for our students and faculty members,” said Scheinbaum. “He brought not only a wealth of practical knowledge but also a passion for and commitment to bringing about positive changes for society.”

* * *

University of Art and Design Santa Fe University of Art and Design, in Santa Fe, New Mexico, provides students with a unique interdisciplinary curriculum that combines practical experience with core theory to prepare graduates to become well-rounded, creative problem-solving professionals. The curriculum is designed to inspire creativity, passion and outstanding performance in contemporary music, creative writing, performing arts, art, graphic design, moving image arts (filmmaking and video production), photography, business and education. Its location, in one of the world’s leading centers for art and design, provides a perfect setting for learning in a city where creativity and innovation are central to the community. For more information, visit www.santafeuniversity.edu.

Santa Fe University of Art and Design (formerly the College of Santa Fe) is accredited by The Higher Learning Commission and a member of the North Central Association, www.ncahlc.org.

 

 

CENTER FOR MEDIA LITERACY: A COMMON EFFORT TO SEE MEDIA THROUGH “NEW EYES”

Roberto Alborghetti interviews Tessa Jolls, President of CML, Center for Media Literacy, based in Malibu (Los Angeles, CA).

 

The media literacy is one of the most important questions faced today by culture, education and communication world. The same goal, from 1998, is shared in United States of America by Center for Media Literacy, CML, an organization based in Malibu, Los Angeles, State of California (www.medialit.org). I wanted to know more about its activities and so I met and interviewed CML President, Mrs. Tessa Jolls.

 

– Mrs. Tessa Jolls, where and when was founded CML?

The Center for Media Literacy was founded in Los Angeles, CA, in 1989 as a non profit. In 2006, CML was restructured and incorporated as a for-profit. The consortium for media literacy was founded as a non-profit in 2007 as a project of international humanities center.

 

– What is the most important mission of your organization?

To advocate for media literacy, to provide practical, research-based tools and resources for media education.

 

– Who support your efforts and activities? Are there attentions from central and local governments?

We receive grants from State and Federal government agencies, but we also have clients (schools and organizations) who pay for consultation, training and curriculum.

 

– Which is the opportunity that CML’c activities give to educators, teachers and to the young people?

The primary benefit of media literacy education is making wise choices possible, since media literacy enables critical analysis of media messages and an understanding of the role of media in our society.

 

– Do you think that the american situation – speaking about kids, schools and media education – is not so different compared to other countries of the globe?

Every country is affected by the impact of media, since media is so pervasive in our cultures, regardless of physical boundaries. Parents everywhere are concerned that their children be wise consumers of media as well as responsible producers of meda. Preparing productive, discerning citizens is of concern globally.

 

– Have you noticed positive effects in people who were involved in CML activities?

Through the years, we have seen many people become passionate advocates of media literacy. Being media literate changes the way that people see the world; once people see media through “new eyes,” they realize the importance of understanding media and how it works in our society.

 

– What is your personal message to schools and teachers who are invited to join your web site?

Global media binds people from throughout the world together because media represents our ideas and our behavior, regardless of where we are from or what we believe. Just as we have common media, we must have common understanding of how media systems work and how we can represent ourselves most effectively. This is our opportunity and our challenge, and we welcome all to take up this important work.

 

www.medialit.org

 

* * *

 

CML: UNO SFORZO COMUNE

PER VEDERE I MEDIA CON “NUOVI OCCHI ”

 

Roberto Alborghetti intervista Tessa Jolls, Presidente del CML (Center for Media Literacy) organizzazione molto attiva negli Stati Uniti d’America nell’educazione ai media.

 

L’educazione (e la comprensione) ai media è una delle questioni he toccano il mondo della cultura, dell’educazione e della comunicazione. Su queste realtà è molto attivo, negli Stati Uniti d’America, il CENTER FOR MEDIA LITERACY, che ha sede a Malibu, Los Angeles, California (www.medialit.org) . Ho voluto sapere di più sull’esperienza di CML; ho incontrato ed intervistato la Presidente dell’organizzazione, la signora Tessa Jolls. Ecco l’intervista.

 

1 – Quando e dove è stato fondato CML (Center for Media Literacy)?

IL CENTER FOR MEDIA LITERACY (CENTRO PER LA COMPRENSIONE E L’EDUCAZIONE AI MEDIA) È STATO FONDATO A LOS ANGELES, CALIFORNIA, NEL 1989 COME UNA ORGANIZZAZIONE NO-PROFIT. NEL 2006 CML È STATO RISTRUTTURATO E COSTITUITO IN UNA SOCIETÀ FOR-PROFIT. IL CONSORZIO PER L’EDUCAZIONE AI MEDIA (CML) È STATO FONDATO COME ENTE NO-PROFITO NEL 2007 NELL’AMBITO DI UN PROGETTO DELL’ INTERNATIONAL HUMANITIES CENTER.

 

 

2 – Quale è la più importante finalità della vostra organizzazione?

È QUELLA DI PROMUOVERE L’EDUCAZIONE AI MEDIA, DI FORNIRE STRUMENTI PRATICI E DI BASE PER FAVORIRE L’EDUCAZIONE AGLI STRUMENTI DELLA COMUNICAZIONE.

 

 

3 – Chi sostiene i vostri sforzi e le vostre attività? Ci sono attenzioni da parte dei governi locale e nazionale?

NOI RICEVIAMO DELLE DONAZIONI DA PARTE DELLE AGENZIE DELLO STATO E DEL GOVERNO FEDERALE, MA ABBIAMO ANCHE INTROITI DA PARTE DI UTENTI (SCUOLE ED ASSOCIAZIONI) AI QUALI SONO FORNITI SERVIZI DI CONSULTAZIONE, FORMAZIONE E PROGRAMMI DI STUDIO.

 

 

4 – Quali le opportunità che le attività di CML offrono a formatori, insegnanti ed alla popolazione giovanile?

IL PRIMO VANTAGGIO DELL’EDUCAZIONE AI MEDIA È QUELLO DI RENDERE POSSIBILI SCELTE INTELLIGENTI, IN QUANTO L’EDUCAZIONE AI MEDIA RENDE CAPACI DI ANALIZZARE CRITICAMENTE I MESSAGGI DIFFUSI DAI MEDIA E DI CAPIRNE IL RUOLO RICOPERTO NELLA NOSTRA SOCIETÀ.

 

 

5 – Pensa che la situazione negli USA – parlando di ragazzi, scuole ed educazione ai media – non sia così differente rispetto ad altre Nazioni del globo?

TUTTE LE NAZIONI SONO COLPITE DALL’IMPATTO DEI MEDIA DA QUANDO ESSI SONO DIVENTATI COSÌ PERVASIVI NELLE NOSTRE CULTURE, INDIFFERENTI AD OGNI LIMITE FISICO. DAPPERTUTTO, IN OGNI LUOGO, LE FAMIGLIE SONO INTERESSATE DAL FATTO CHE I PROPRI RAGAZZI DEVONO ESSERE SAGGI UTENTI DEI MEDIA COSI COME RESPONSABILI PRODUTTORI DEI MEDIA. È UN INTERESSE GLOBALE PREPARARE CITTADINI PRODUTTIVI E PERSPICACI, IN GRADO DI DISCERNERE.

 

6 – Avete notate effetti positivi nelle persone che sono state coinvolte nelle attività del CML?

NEL CORSO DEGLI ANNI, ABBIAMO VISTO MOLTE PERSONE DIVENTARE APPASSIONATI SOSTENITORI DELL’EDUCAZIONE AI MEDIA. L’ESSERE IN GRADO DI CAPIRE I MEDIA, CAMBIA IL MODO DI VEDERE IL MONDO. QUANDO LA GENTE VEDE I MEDIA CON “NUOVI OCCHI” ESSA CAPISCE L’IMPORTANZA DI COMPRENDERE I MEDIA E QUANTO CIÒ CONTA NELLA NOSTRA SOCIETÀ.

 

 

7 – Quale è il vostro personale messaggio alle scuole ed ai formatori che sono invitati a collegarsi al vostro sito web?

I MEDIA GLOBALI LEGANO INSIEME LA GENTE DI TUTTO IL MONDO PERCHÉ I MEDIA RAPPRESENTANO LE NOSTRE IDEE E IL NOSTRO COMPORTAMENTO, INDIFFERENTEMENTE DA DOVE NOI SIAMO E IN COSA NOI CREDIAMO. PROPRIO PER IL FATTO CHE ABBIAMO IN COMUNE I MEDIA, NOI DOBBIAMO AVERE UNA COMUNE COMPRENSIONE DI COME LAVORA IL SISTEMA DEI MEDIA E DI COME NOI POSSIAMO RAPPRESENTARE NOI STESSI IN MODO PIÙ EFFICACE. QUESTA È LA NOSTRA OPPORTUNITÀ E QUESTA È LA NOSTRA SFIDA E NOI SIAMO LIETI DI ACCOGLIERE TUTTI COLORO CHE PRENDONO PARTE A QUESTA IMPORTANTE OPERA.

 

www.medialit.org

 

 

ARTISTS FOR POSITIVE SOCIAL CHANGE

Santa Fe University of Art and Design launches annual series to spotlight genres and artist s who have had a positive impact on society.

Santa Fe University of Art and Design announced the launch of Artists for Positive Social Change, a groundbreaking, university-wide series of events, courses, lectures and performances. Each academic year, the university will focus on the exploration of a specific genre that is relevant to society and the artists within the genre that have respectfully and fearlessly pushed the creative boundaries of their profession. Led by Photography Department Chair David Scheinbaum, the first annual Artists for Positive Social Change series for the 2011–2012 academic year will focus on the genre of hip-hop as a major influence on today’s culture and social fabric as well as work of hip-hop artists who push the boundaries of their medium. The year of hip-hop will begin in September and end with a three-day capstone symposium and performance on campus in May 2012.

“This program broadens the real-world relevance of our curriculum in an innovative way,” Scheinbaum explained. “So much of teaching is theoretical. It’s important to teach theory, but it’s even more important for students to meet the players and see what it’s like to lead lives in artistic professions. This series brings artists to campus who have had a major impact on their chosen fields by pushing the respective boundaries and have exhibited excellence and creativity in their approach to ethics, creative ideas, professionalism, quality.”

 

Scheinbaum chose the subject of hip-hop to launch the series for personal reasons. “My personal photographic work is steeped in hip-hop,” he said. “For the past 12 years, I’ve photographed hip-hop artists with positive messages.” He led the development of the

Artists for Positive Social Change series in part as a way to share his experiences with an audience larger than his own classroom. Elements of hip-hop culture, genre and practice will be discussed in courses in every department. Series-specific courses will include the study of rap lyrics as poetry in the Creative Writing and Literature Department; a course on the production of music videos through the Moving Image Arts Department; a series of workshops and performances in the Contemporary Music Department; and a study of the “art” of hip-hop culture, including graffiti and dance, through the Art and Theatre departments.

 

Performance is another exciting component of the program. A yet-to-be-announced roster of hip-hop artists will visit the campus to give lectures, participate in discussions, perform and—most importantly—meet and talk with students. In May, students will have the opportunity to attend a three-day capstone event that features guest lectures by academics and scholars and concludes with a performance by a prominent hip-hop group.

 

“Many of the artists I work with have a strong sense of social responsibility,” Scheinbaum said. “That’s an overriding theme of this first series. Hip-hop music often addresses community issues and social responsibility. These artists are a voice for this generation and bringing them onto campus is an exciting way to offer an innovative, motivating curriculum to the students.”

 

Future series will draw on artists from different disciplines, including poetry, theater and film. Scheinbaum said, “This program will epitomize our teaching: artists who are pushing the boundaries, sticking to their ethics and producing work of quality and relevance.”

 

ABOUT SANTA FE UNIVERSITY OF ART AND DESIGN 

Santa Fe University of Art and Design, in Santa Fe, New Mexico, provides students with a unique interdisciplinary curriculum that combines practical experience with core theory to prepare graduates to become well-rounded, creative problem-solving professionals. The curriculum is designed to inspire creativity, passion and outstanding performance in contemporary music, creative writing, performing arts, art, graphic design, moving image arts (filmmaking and video production), photography, business and education. Its location, in one of the world’s leading centers for art and design, provides a perfect setting for learning in a city where creativity and innovation are central to the community. For more information, visit www.santafeuniversity.edu

Santa Fe University of Art and Design (formerly the College of Santa Fe) is accredited by The Higher Learning Commission and a member of the North Central Association, www.ncahlc.org