MY NEW BOOK: “SOCIAL O DIS-SOCIAL?”, MEASURE YOUR WAY OF BEING (WELL) IN THE NET

“Social or dis-social?” is the title of my new book, soon to be published in Italy by Funtasy Editrice. I believe it is the first book that tells the youngest people, in a clear and sincer way, what is wrong with the indiscriminate abuse of the social networks and digital technologies. “Measure your way of being (well) in the Net”: this is the subtitle of the book, addressed to the people “Under 14” and presented with beautiful graphics and a very attractive design made by the illustrator Eleonora Moretti. Above: the video that promotes the book. For information: funtasyeditrice@gmail.com

 

 

 

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THOSE WONDERFUL MACHINES BY LEONARDO DA VINCI: GREAT SHOW IN MONTEPULCIANO (TUSCANY)

Held in the beautiful Montepulciano (Tuscany) at the Fortezza, the exhibition Anatomies: Machines, Man, Nature places emphasis on the Renaissance genius’ concept that machines, the human body and nature are all governed by the same universal laws. Expect masterful drawings that mark the birth of modern scientific illustration and models of Da Vinci’s futuristic machines.

The exhibition features some of Leonardo’s ambitious projects, which illustrate very well his inclination to put himself to the test by taking on highly complex subjects. Man’s dream since ancient times, flight takes shape in his studies and in the machines he devised. Leonardo also tackled the idea of providing motion to inanimate objects: the self-propelled cart and the mechanical lion bear powerful witness to the results with a highly innovative potential that he was able to achieve. Lastly, the project for the giant bronze equestrian monument in memory of Francesco Sforza represents additional proof of the exceptional intelligence and determination with which Leonardo dealt with the most daring technological and artistic challenges.

One of the most innovative aspects of Leonardo’s contribution is his analysis of the “organs” of machines, that he considered not as an indivisible whole, but as an assemblage of distinct parts. He applied the same method to the study of the human body, whose organs he regarded as highly sophisticated mechanical devices. For Leonardo, even the Earth is a vast organism whose motions are governed by the universal mechanical laws of Nature. The exhibition features working models of the machines conceived by Da Vinci and a gallery of mechanical, anatomical and geological studies from his notebooks.

Exhibition Dates

21.04.2018 – 07.10.2018 Montepulciano (SI), Fortezza

Tickets cost 5 euro; open daily 10.30am-7.30pm. For more information, visit http://www.leonardoanatomie.it.

NOT JUST FOR LUXURY GOODS… REPORT REVEALS HOW DESIGN IS CHANGING THE WAY BUSINESSES OPERATE

© ROBERTO ALBORGHETTI - LACER-ACTIONS, 2011

© ROBERTO ALBORGHETTI – LACER-ACTIONS, 2011

Companies like BMW, Alessi and Apple use design to differentiate their products, but design is not just for luxury goods and elite products. There is considerable evidence for it acting as a mechanism for business growth and innovation. But how do companies utilise design to innovate and boost their business performance?

In his report, Leading Business by Design, which will form the basis of the Design Council Summit at the British Museum on February 12, Pietro Micheli, Associate Professor of Organizational Performance at Warwick Business School, has identified key practices through which organisations in various industries are using design to attain maximum impact, and has made eight recommendations for companies looking to gain a competitive advantage through design. Dr Micheli conducted 48 interviews with top management at 12 private companies ranging from Barclays, Diageo, Jaguar Land Rover, O2 and Virgin Atlantic to small firms like DCS Europe, Gripple and Trunki.

The report says business leaders cited sales growth, increases in market share, enhanced customer satisfaction, greater process efficiency and employee productivity as a result of investment in design. Also, design was used to open up uncontested markets, strengthening brands and differentiating products and services to attract new customers.

PIETRO MICHELI

PIETRO MICHELI

To reap the full benefit of design, though, Dr Micheli found a company needs to have it fully embedded in its organisation.

 “Our analysis reveals that the impact of design is lowest when design is seen as a service – an organisational function that has a well-defined and limited scope. It is higher when designers are involved throughout the process of new product or service development from beginning to end”,  said Dr Micheli.

“The impact of design is greatest when design and designers challenge existing assumptions and meanings of products, services, categories etc.  How does design become embedded in an organisation, part of its DNA? For all companies and particularly for SMEs (small and medium-sized enterprises), the initial answer is clear: the CEO and top management have to support and believe in it. We also found that design can benefit manufacturing and service-based organisations, small, medium or large. Plus, design’s benefit is greatest when it is intimately related to solving problems, especially customers’ problems”.

From his research Dr Micheli put together eight recommendations for companies looking to maximise the impact of design:

1.     Limit the context in which design can operate

2.      Use design to differentiate

3.      Integrate design and branding

4.      Introduce a design process

5.      Trust and support your design talent

6.      Embed design in your organisational culture

7.      Design your work environment

8.      Don’t let the designer’s role be a straitjacket

Dr Micheli will present his report at the Design Council Summit in February alongside speakers David Willets, Minister for Universities and Science, Rob Brown, Head of Design at Barclays, Graham Hopkins, Executive VP Engineering & Technology, Rolls Royce, Molly Crockett, Wellcome Trust Centre for Neuroimaging and many more.

 *

 ABOUT PIETRO MICHELI

http://www.wbs.ac.uk/about/person/pietro-micheli

KINO EXPO 2012 IN ST. PETERSBURG: CUTTING-EDGE CINEMA TECHNOLOGY FOR ITS SCREENINGS

XPAND 3D GLASSES FOR KINO EXPO 2012 IN ST. PETERBURG

Established in 1999, Kino Expo – the international cinema industry convention taking place in St. Petersburg, Russia – is the world’s third largest international exhibition of cinema equipment, with a focus on the markets of Russia and neighboring CIS (former USSR) countries, including Ukraine, Kazakhstan, Belarus, Lithuania, Latvia, Estonia, Armenia, Moldova, Azerbaijan, and Central Asian countries. At Kino Expo, the local offices of major studios, Russian and international independent distribution and production companies present their upcoming films and product reels directly to local exhibitors.

Once again delivering its world-class 3D technology in the most stylish form factor in the industry, XPAND 3D is announcing that it is the official sponsor of Kino Expo 2012,. This marks the third consecutive year that XPAND 3D is sponsoring Kino Expo. In addition, XPAND’s local partner NEVAFILM will provide IR systems for the multiple 3D screenings at Kino Expo, which will employ 800 XPAND Infinity active 3D glasses.

The XPAND Infinity 3D glasses provide up to 38% transparency and a 3000:1 contrast ratio. The glasses’ lightweight ergonomic designs ensure long-wearing comfort, and their wide 3D viewing angle provides an optimal 3D image across the entire cinema. All new XPAND cinema systems and glasses fully support HFR (High Frame Rate) double and single flash at 96fps, 120fps, 144fps, 192fps, 240fps and even variable fps.

XPAND 3D offers more than the best 3D experience in the world; we enable filmmakers to truly realize their artistic visions, while providing viewers the ability to see 3D as it is meant to be seen,” said Maria Costeira, CEO of XPAND 3D. “At Kino Expo 2012, where some of the world’s most talented artists intersect with the heart of the Russian/CIS film community, XPAND 3D is the only option!”

As one of the most prestigious cinema conventions in the world, it is imperative that Kino Expo offers cutting-edge cinema technology for its screenings,” said Dmitri Kazuto of Kino Expo. “With the XPAND Infinity glasses, we know our guests are enjoying that unmatched level of quality.” “XPAND offers the highest-quality cinema 3D in the world and Kino Expo is one of the highest-profile opportunities to showcase this world-class quality,” said Katerina Agapova of NEVAFILM. “We are thrilled to once again be able to provide XPAND 3D cinema systems for Kino Expo.” XPAND 3D is also the official partner of the Cannes Film Festival and the Venice Film Festival, and is used for the biggest 3D premieres around the world.

For more information on XPAND, please visit www.xpand.me

About XPAND 3D

XPAND 3D is the global leader in 3D technologies for cinema, with systems used by over 5,000 3D cinemas in more than 50 countries. XPAND 3D is also the 3D solution of choice for home, business, post-production, education, military, medical and professional 3D applications. XPAND 3D designs, manufactures and OEMs a range of consumer electronics 3D solutions that are driving the 3D revolution. XPAND is committed to advancing the state-of-the art in technology to provide consumers, businesses, educators and medical professionals with the comprehensive advantages of stereoscopic 3D. XPAND provides glasses on a linear scale from the most advanced and feature-packed for sophisticated surgical, training and home theater to more ruggedized and affordable for cinema and mass market use. X6D Limited is a global company whose products and services are marketed under the XPAND brand name.  

STATE HERMITAGE MUSEUM OF SAINT PETERSBURG: NEW TOOLS TO PROMOTE RUSSIAN ART AND CULTURE

  

The State Hermitage Museum is a museum of art and culture founded in St. Petersburg, Russia, in 1764 by the Russian Empress Catherine the Great. Today, the collection comprises nearly 3 million paintings, graphic works, sculptures and works of applied art, archaeological finds and numismatic material. The collections occupy a large complex of six historic buildings, including the Winter Palace, a former residence of Russian emperors.

Now, Paragon Software Group (PSG) (http://www.paragon-software.com/ ) the leading backup, disaster recovery and cross-platform solutions software developer, is pleased to announce that the publishing department of The State Hermitage Museum (http://www.hermitagemuseum.org/html_En/index.html) of St. Petersburg, Russia, uses Paragon Software’s cross-platform utility NTFS for Mac OS X 9.5 (http://www.paragon-software.com/home/ntfs-mac/index.html ) on their Mac computers to gain instant access to works of photographers saved on media of various formats, including Windows, while preparing catalogs and other printed materials for the museum. NTFS for Mac OS X 9.5 is one utility in Paragon’s major cross-platform product line based on Paragon’s Universal File System Driver (UFSD) (http://www.paragon-software.com/technologies/ufsd.html)

 “Our utility NTFS for Mac OS X 9.5 is widely used in publishing businesses around the world. The cross-platform software erases the boundaries between incompatible file systems, most often between Windows and Mac OS X, running any materials in Windows format on a Mac without the usual delays in the rhythm of the production process,” commented Natia Kartvelishvilli, Director of Business Development of Paragon Software Group. “It is our special pride that Russia’s largest museum, our national heritage, the State Hermitage Museum, uses Paragon’s tool to produce their catalogs and brochures to promote the art and culture of Russia.”

 

The publishing department of the State Hermitage Museum celebrates its 80th anniversary in fall 2012, having published exhibition catalogues, scientific papers, archeological findings and much more throughout its lengthy history. Today, the museum employs several authors who publish more than 50 book titles a year under the State Hermitage imprint.

 When publishing catalogues and brochures, the museum includes works of photographers submitted on multimedia devices of different formats, most often Windows. Common incompatibility issues arise when transferring these photographs to the museum’s Mac systems. With Paragon’s cross-platform technology, barriers between multimedia devices and media file systems are eliminated, allowing users to enjoy multimedia devices that can write data to and read data from external media of any file system. Paragon’s UFSD technology makes it possible to process unsupported partitions to browse contents, read and modify files, copy and create new files and folders, and more, while maintaining high-performance read/write access and speedy file transfers.

 

ABOUT PARAGON SOFTWARE GROUP

Paragon Software Group is an innovative software developer focused on two dynamic growth markets. The company’s comprehensive product line for the data storage market addresses the needs of data security, storage and management for PCs, servers and networks. A second portfolio of products focuses on mobile productivity applications for handheld devices. Founded in 1994, Paragon Software has offices in the USA, Germany, Japan, and Russia, delivering its solutions to consumers, small business and enterprise clients worldwide through a network of Value Added Resellers, distributors and OEMs as well as online through the company website. Paragon Software provides technology to a host of world class companies and partners including Cisco, Dell, Toshiba, NEC, Siemens, Microsoft, Motorola, Nokia, and more.

 Availability:

Paragon NTFS for Mac OS X 9.5 is available for USD 19.95, EUR 14.95 or GBP 12.95, and can be downloaded at http://www.paragon-software.com/home/ntfs-mac/. Owners of Paragon NTFS for Mac OS X 9.0 may upgrade to version 9.5 for free.

For more information :

www.paragon-software.com

http://www.paragon-software.com/

http://twitter.com/paragonsoftware

http://www.facebook.com/home.php?#!/pages/Paragon-Software-Group/116815481437?ref=sgm

http://blog.paragon-software.com

 

 

ITALIAN SCHOOL JOURNALS: CREATING AN ALTERNATIVE COMMUNICATION AS REGARDS THE SO CALLED “OFFICIAL PRESS”

 At Mirabilandia (Ravenna, Italy) the final event of the 9th edition of Italian School Journalism Award.

It’s always a great experience, for me, to participate to the selection commission of “GiornaliNoi”, the Italian School Journalism Award promoted by Mirabilandia – the Adriatic Riviera amusement park (Ravenna, Italy) – in association with Okay! monthly magazine. And it is always an interesting moment to attend the final event: the prizes ceremony with students, school magazines teams and educational institutions coming from various parts of Italy. Mirabilandia gave awards according school orders (primary, secondary and high schools) ; they were also awarded special prizes.

Giovanni Scafoglio, general manager of Mirabilandia special events, met students answering to questions about the Park history and activities. The event was attended by Barbara Malano (Educational Projects) and by the undersigned, as Okay! editor in chief. During the ceremony I presented the “Top themes 2011”, that is the arguments on which students wrote most during the year. At the top of the chart: reportages and articles about the 150th Anniversary of Italy Unification.

GiornaliNoi” – the first Italian School Press Prize – is at its Ninth edition. It continues to increase importance and interest among Italian schools. It is considered as a great opportunity to give voice to new generations. It is also a sort of challenge by which kids and young people try to create alternative medias and communications as regards the so-called “official information” (newspapers, magazines, reviews).

This year “GiornaliNoi” Award received more than 350 school journals, of all forms and types, all well written and well structured layouts as well as the topics and sections. I really appreciated the big leap in graphics and design; in some case, they have nothing to envy to the official press. As demonstrated by the rigour and seriousness of all the works I saw, the Miribilandia initiative dedicated to school journalism is a reflection of the new generations and the way that young people, along with teachers and their families, are involved in a reality – the medias world, the media literacy – that requires a greater knowledge and behavior in terms of tools and skills. The ability to observe and write does not fail. Italian school journals are showing us students who are passionate about ideas and projects for a better tomorrow.

 ROBERTO ALBORGHETTI

 

  “GIORNALINOI 2011”: IL GIORNALISMO SCOLASTICO SFIDA I “MEDIA” DEI GRANDI

 A Mirabilandia la premiazione del IX Premio di Giornalismo Scolastico promosso dal grande Parco della Riviera Adriatica.

 E’ sempre una bella esperienza, umana e professionale, partecipare alla selezione ed alla scelta delle testate scolastiche in gara a GiornaliNoi”, il Premio di Giornalismo Scolastico, promosso sul mensile Okay! da Mirabiandia, il grande Parco della Riviera adriatica. Ed è sempre interessante partecipare all’evento finale, con la premiazione di studenti ed istituti scolastici provenienti da varie parti d’Italia. Anche quest’anno la premiazione si è svolta nel clima clima scenografico di Halloween, evento al quale Mirabilandia ha dedicato aperture straordinarie di ottobre e di inizio novembre. Oltre ai premi divisi per categoria scolastica (scuole primarie, scuole secondarie di 1° grado, istituti comprensivi scolastici, scuole secondarie di 2° grado) sono stati conferiti 5 Premi speciali.

Giovanni Scafoglio, responsabile Eventi di Mirabilandia, ha risposto alle numerosissime domande sul Parco. All’evento hanno partecipato Barbara Malano (Progetti Didattici) ed il sottoscritto, in qualità di direttore di Okay!. Nel corso della manifestazione è stata svelata la classifica dei “temi top 2011”, che ha visto l’argomento del 150° dell’Unità d’Italia al primo posto delle rilevazioni effettute sui giornali scolastici.

GiornaliNoi”, il Premio di Giornalismo Scolastico, alla sua IX edizione continua ad essere sempre più al centro dell’interesse della scuola italiana. Ed ad essere sempre una occasione per dare voce alle nuove generazioni, sempre più intenzionate a “sfidare” le cosiddette testate fatte dai grandi. Quest’anno sono pervenute al Premio oltre 350 testate scolastiche, di ogni forma e tipo, tutte ben redatte ed impaginate oltre che ottimamente strutturate negli argomenti e nelle sezioni. Un grande salto di qualità anche nella grafica e nel design, con giornali che nulla hanno da invidiare ai periodici “ufficiali”.

Come dimostrano anche il rigore e la serietà dei temi affrontati, l’iniziativa che Mirabilandia dedica al giornalismo scolastico è un riflesso della realtà delle nuove generazioni e del cammino che i ragazzi, insieme ai docenti, alle scuole ed alle loro famiglie e comunità, stanno percorrendo in questi tempi che necessitano una sempre maggiore preparazione e conoscenza in fatto di strumenti della comunicazione. La capacità di osservare e di scrivere non manca. Dai giornali scolastici emerge una nuova generazioni di cronisti che si appassionano alle idee ed ai progetti per un domani migliore.

ROBERTO ALBORGHETTI

A “BULWARK DESIGN” TOUCH FOR MY “LACER/ACTIONS” ON SHOW AT PARALLAX AF IN LONDON

 

 The three “Lacer/actions” artworks on show in London at Parallax AF (La Galleria, Royal Opera Arcade, Pall Mall) are presented to visitors in a dimension that is not visible through the pictures posted on the web. In fact, only a live view enables the eyes to detect a particular feature. That is, some type material “elements” – whose transparency is absolute – which have been deposited in some areas of the image on canvas.

It’s the result of the positive collaboration and experimentation that I have carried out with Bulwark Design, of the SRS group in Fiorano Modenese (Italy). I had the way to know the activities of Bulwark in design and in ceramics, stones, glass and other materials manufacture. Being “Lacer/actions” an open project – that communicates and engages with the possible evolutions of the most innovative researches and applications – I was very glad to work and to experiment on the canvases on exhibition for the London event. Thanks to Simona Malagoli, area manager, and to Beppe Cesana, decorator and artist (he is also an accomplished photographer: see the pictures he took in plagued areas of the former Yugoslavia, carried around in a series of exhibitions) we worked to make the three images even more mysterious and suggestive (with the assistance of Valeria and Paola).

I repeat: the live view only is able to reveal the outcome of this trial, which led on canvases areas some streams of brightness and of tri-dimensionality. And so, thanks to the Bulwark Design ‘s magic touch” – it must be said – I experienced a further opportunity for the development of my visual expression. Everything is on exhibition at  “Parallax AF” in London (14, 15, 16 October, 2011).

 I thank for the cooperation all the Bulwark Design ‘s team and Corrado Fontanini, founder of SRS in Fiorano Modenese (Modena), a worldwide leading company in the supply of design and engraved silicon rolles, as well as in the production of screens for serigraphic printing and different pronting tools for ceramic; SRS is also based in Brazil, Spain, Mexico, Iran and Egypt, where it operates with the most advanced technologies, producing true art works for our environments and for our daily life.

Roberto Alborghetti

 

 

About SRS and Bulwark Design:

 https://robertoalborghetti.wordpress.com/2011/07/21/art-and-design-for-daily-life/

 www.bulwark.it

 http://www.grupposrs.com/default.asp

 

 UN TOCCO DI “BULWARK DESIGN” PER LE “LACER/AZIONI” ALLA “PARALLAX AF” DI LONDRA

 Le tre opere “Lacer/azioni” esposte a Londra alla Parallax AF (La Galleria, Royale Opera Arcade, Pall Mall) si presentano ai visitatori in una dimensione che non è assolutamente visibile attraverso le immagini pubblicate su web. Infatti, solo una vista dal vivo consente all’occhio umano di rilevare una particolarità. Ossia, alcuni “elementi” di tipo materico – dalla trasparenza assoluta – che sono stati depositati su alcune aree delle tele in esposizione. E’ il frutto, questo, della collaborazione e della positiva sperimentazione che ho attuato con Bulwark Design, del gruppo SRS di Fiorano Modenese.

Avevo avuto modo di conoscerne l’attività ed il campo d’azione nel design e nella lavorazione di ceramiche, pietre, vetro ed altri materiali. Essendo “Lacer/azioni” un progetto aperto, che dialoga e si confronta con le possibili evoluzioni della ricerca e delle applicazioni più innovative – è nata così l’idea di lavorare sulle tele destinate all’evento londinese. Grazie a Simona Malagoli, area manager di Bulwark Design e a Beppe Cesana, decoratore ed artista (è anche un valente fotografo: vedere le immagini scattate nei territori martoriati della ex Jugoslavia, portate in giro anche in una serie di mostre) si è lavorato per rendere ancora più misteriose e suggestive le tre immagini.

Ripeto, solo l’immagine vista dal vivo è in grado di rivelare l’esito di questa sperimentazione, che ha portato sui colori aree di lucentezza e di tri-dimensionalità, anche grazie all’assistenza ed alla perizia di Valeria e Paola (collaboratrici di Beppe). E così, grazie al tocco magico – è il caso di dirlo – di Bulwark Design, ho sperimentato un’ulteriore possibilità di sviluppo e di evoluzione della mia espressione visuale. Il tutto è visibile in anteprima a Londra alla “Parallax AF”, dal 14 al 16 ottobre. Un grazie per la collaborazione agli amici di Bulwark Design e a Corrado Fontanini, fondatore di SRS di Fiorano Modenese, azienda leader nella fornitura di disegni e rulli siliconici incisi, presente anche in Brasile , Spagna, Messico, Iran ed Egitto, dove opera con le più avanzate tecnologie, producendo vere e proprie opere d’arte per gli ambienti della nostra vita quotidiana.

Roberto Alborghetti

 

 

https://robertoalborghetti.wordpress.com/2011/07/21/art-and-design-for-daily-life/

 

www.bulwark.it

 

http://www.grupposrs.com/default.asp

 

 

 

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