TUSCANY (ITALY): THE AMAZING EMPORIUM WHERE WE MAY REDISCOVER THE SENSE OF THINGS AND TIME…

 

Photos: © Roberto Alborghetti

She is called Marcellina. And for the territories of Mount Amiata, in Tuscany, Siena Country,  she is a very important person. A sort of symbol. An institution. What Marcellina is doing? She runs a shop – Pinzi Pinzuti – along Via Cavour, in Abbadia San Salvatore, a picturesque medieval town. But it’s not correct saying “shop”. It’s a real emporium of creativity and imagination, where everything can be found, where an incredibile number of things are exposed in a cheerfully confusion, but everything at your fingertips, in a clever logic that only Marcellina knows.

Marcellina Pinzi Pinzuti is the great animator of this fascinating place, where you can travel back in time, looking for an old object, an ornament, a tin toy, an old book, a cloth, a teapot , ceramic plates, outfits, liquers, textiles, calendars, food locally produced, as the wines of the Organic Farm Pinzi Pinzuti and as the prestigious Volcano Amiata Wine bottled with the artistic label created by Mitrani Yarden and me.

Yes, it’s a magical cave, open till late, and whose lights are shed on the outside, like to recall the hasty passers. It’s impossible not to be enchanted by this place, where time seems to stand still, together with Marcellina, who welcomes you with ease, knowing how suggest you in purchases, with great discretion and kindness.

So, welcome to an unbelievable world that we thought no longer existed, because gone with the advent of technology. Here, at Marcellina shop, we can retrieve the value of the magical things. And it’s really great in these times which are running very fast and seem to drag all away, pushing us to lose the sense of the objects, the flavor of the memory.

R.A.

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Marcellina Pinzi Pinzuti with Mitrani Yarden and Roberto Alborghetti

ABOUT THE ARTISTIC LABEL FOR THE BOTTLE OF VOLCANO AMIATA WINE PINZI PINZUTI CREATED BY MITRANI YARDEN & ROBERTO ALBORGHETTI:

https://robertoalborghetti.wordpress.com/2015/12/23/tuscany-italy-the-official-launch-of-the-princess-e-book-art-fashion-fairy-tales-and-a-great-volcanic-wine/

 

TUSCANY (ITALY) / THE OFFICIAL LAUNCH OF THE “PRINCESS” E-BOOK: ART, FASHION AND A SPECIAL LABEL FOR A “VOLCANIC WINE”

 

 

The magical Volcano Dress and “The Princess, the Fire and the Castle” project has sparked the interest in Tuscany and in Mount Amiata. On last Sunday, December 20, at the Teatro Comunale in Piancastagnaio (Siena) there was the presentation of the fairy tale that Roberto Alborghetti and Yarden Mitrani created around the high fashion dress dedicated to Volcano Amiata (the design of the outfit was made on the basis of an abstract photo that Roberto Alborghetti took from an old and rusty bus at Bartons Plc, in Nottingham UK).

The special event consisted in the presentation of a short film, in a public reading by the actress Mirelda Morini and in the official launch of “The Princess, the Fire and the Castle” e-book, available in online bookstores (at only 0.99 Euros). Mirelda Morini, with her performance, was able to give depth and color to the story that – punctuated by original music by Eylon Malhi – revolves around the peculiarities of design and its cut dress Volcano, which has indeed inspired the tale. But the bright colors of the dress were not limited to suggest a story and a television documentary, but also an original label for bottles of fine wine produced by Azienda Agricola Pinzi Pinzuti (Abbadia S. Salvatore, Tuscany). Was produced a symbolic image that clearly expresses the characteristics of the “volcanic wine” (the vines grow in lava rock from the extint Volcano Amiata). Also during the event, which received a great attention from the public, it was presented an accessory for the Volcano Dress: a surprising “purse” created with the fingers by “Knitta” that promotes innovative forms of artistic craftsmanship.

The project has also strongly affected the students of the course for designers at Avogadro Institute in Abbadia San Salvatore. At the Teatro Comunale, about 200 pupils also attended the public reading of the fairy tale and the vision of the short film.

“The Princess, the Fire and the Castle” e-book is available in online bookstores:

 

MyBook

https://mybook.is/alborghetti-roberto-mitrani-yarden/the-princess-the-fire-and-the-castle/

 

9 am

http://www.9am.it/sito/Catalog/Language0/Default.aspx?template=ebookDettaglio.html&ck=WRWIORYWPY&F=Codice&V=%279788866700883%27

 

Hoepli

http://www.hoepli.it/ebook/the-princess-the-fire-and-the-castle/9788866700883.html

 

Excalibooks

http://www.excalibooks.com/Ebook/I/Alborghetti_Roberto_Yarden_Mitrani/The_princess_the_fire_and_the_castle/9788866700883

 

Ultimabooks  

http://store.streetlib.com/the-princess-the-fire-and-the-castle

 

Net-ebook – Mediaworld    

http://www.net-ebook.it/ebooks/162985/The-princess-the-fire-and-the-castle.aspx

 

TIM Reading    

http://www.timreading.it/home.php/ebook-the-princess-the-fire-and-the-castle-alborghetti-roberto-mitrani-yarden-marna-9788866700883.html

 

Libreria Universitaria  

http://www.libreriauniversitaria.it/ebook/9788866700883/autore-alborghetti-roberto/the-princess-the-fire-and-the-castle-e-book.htm

 

Sanpaolostore  

http://www.sanpaolostore.it/the-princess-the-fire-and-the-castle-roberto-alborghetti-9788866700883.aspx

 

Ebookstore Unità    

http://ebook.unita.it/catalog/product/view/id/191998/